While measuring social media ROI can be tricky, especially since each company has different goals in mind with their campaigns, here are the key metrics that social media marketers should keep in mind:
2. Value of Increased Traffic
3. Conversion Rate
4. Depth of Engagement
Key Trends Accelerating Educational Technology Adoption in European Schools
“Growing Ubiquity of Social Media” and “Rethinking the Roles of Teacher” as fast trends accelerating the adoption of educational technology in European schools over the next one to two years.
the decline in play is leading to a rise in depression and acute anxiety among young people.
Some 30 years ago, there was only “literacy” – the ability to read and write. Then literacy proliferated into a multitude of literacies: e.g. – media (including “new media”), visual, information, computer, digital, technology, data. According to some, up to 20 literacies: http://listverse.com/2012/04/04/20-types-of-illiteracy/.
I often receive [mildly put] “unhappy” comments by students when their semester papers are turned with [a large amount of) corrections, involving their use of grammar and style. Students revolt against grammar and academic style NOT having place in a “technology” class. I counter with the fact that a technology class is still a college class and academic IS ABOUT learning how to speak and write and not only learning the “trade” (technology). There is a multitude of articles underlining the ability to write not only for English major but also computer major, e.g.:
Cilliers, C. B. (2012). Student Perception of Academic Writing Skills Activities in a Traditional Programming Course. Computers & Education, 58(4), 1028-1041.
Dankoski M, Palmer M, Gopen G, et al. Academic Writing: Supporting Faculty in a Critical Competency for Success. Journal Of Faculty Development [serial online]. May 1, 2012;26(2):47-54. Available from: ERIC, Ipswich, MA. Accessed June 1, 2014.
To make things worse (for both students and instructors), instructors are inconsistent, whereas some do evaluate students on their “technology” skills only and some (like me) insist on a “complete” academic package.
What is your take? Do you think at least two of the aforementioned literacies: technology literacy and old fashioned literacy need to co-exist in class?
Peer reviewed (please consider LRS online dbase to retrieve):
Westera, W., De Bakker, G., & Wagemans, L. (2009). Self-arrangement of fleeting student pairs: a Web 2.0 approach for peer tutoring. Interactive Learning Environments, 17(4), 341-349. doi:10.1080/10494820903195249
Interesting conference proceedings:
Gaofeng, R., & Yeyu, L. (2007). An Online Peer Assisted Learning Community Model and its Application in ZJNU.Online Submission,
A model to consider, if you have a higher ed instution in the vicinity and replace freshman students with K12 ones. I like how the authors further classified the tutors into 3 categories:
De Smet, M., Van Keer, H., & Valcke, M. (2008). Blending asynchronous discussion groups and peer tutoring in higher education: An exploratory study of online peer tutoring behaviour. Computers & Education, 50207-223. doi:10.1016/j.compedu.2006.05.001
This is the foundation, which the startup companies from Sillicon Valley are using to make money:
Hsiao, Y. P., Brouns, F., Kester, L., & Sloep, P. (2013). Cognitive load and knowledge sharing in Learning Networks. Interactive Learning Environments, 21(1), 89-100. doi:10.1080/10494820.2010.548068
this is old, but you can take the concepts and apply them right toward your research of using CAI
Dewey, D. P., & Cannon, A. E. (2006). Supporting technology instruction through peer tutoring, discussion boards and electronic journals. IALLT Journal Of Language Learning Technologies, 38(2), 17.
this one goes towad
Mengping, T. (2014). Mathematics Synchronous Peer Tutoring System for Students with Learning Disabilities.Journal Of Educational Technology & Society, 17(1), 115-127.
Tsuei, M. (2012). Using Synchronous Peer Tutoring System to Promote Elementary Students’ Learning in Mathematics. Computers & Education, 58(4), 1171-1182.
Mauricio Vasquez, Ph.D.Assistant Professor in MISTop Contributor
Higher Education institutions use course evaluations for a variety of purposes. They factor in retention analysis for adjuncts, tenure approval or rejection for full-time professors, even in salary bonuses and raises. But, are the results of course evaluations an objective measure of high quality scholarship in the classroom?
A a workshop for COLL 150 and HONS 100 instructors on May 10.
Here is the outline and resources.
Media Literacy and Skills
Media Literacy (according to Wikipedia — http://en.wikipedia.org/wiki/Media_literacy)
The term has been conceived in many different ways and across all academic departments (Mihalidis, 2008).
Media literacy is central in a broader concept of access (Sourbati, 2009).
The relationship between visual competencies and the notion of media literacy have not been fully explored or adequately specified (Griffin, 2008).
Media literacy interventions refer to education programs designed to reduce harmful effects of the media by informing the audience about one or more aspects of the media, thereby inﬂuencing media-related beliefs and attitudes, and ultimately preventing risky behaviors. Positive effects of media literacy interventions were observed across diverse agents, target age groups, settings, topics, and countries (Jeong et al, 2012).
Media literacy, information literacy and digital literacy are the three most prevailing concepts that focus on a critical approach towards media messages
The 21st century has marked an unprecedented advancement of new media. New media has become so pervasive that it has penetrated into every aspect of our society. New media literacy plays an essential role for any citizen to participate fully in the 21st century society. Researchers have documented that literacy has evolved historically from classic literacy (reading-writing-understanding) to audiovisual literacy to digital literacy or information literacy and recently to new media literacy. A review of literature on media literacy reveals that there is a lack of thorough analysis of unique characteristics of newmedia and its impacts upon the notion of new media literacy. The purpose of the study is to unpack new media literacyand propose a framework for a systematic investigation of new media literacy
Hobbs versus Potter
Ten basic new media skills that today’s journalist should know: http://www.siliconvalleywatcher.com/mt/archives/2008/03/ten_basic_new_m.php
Mihailidis, P. (2008). Are We Speaking the Same Language? Assessing the State of Media Literacy in U.S. Higher Education. Simile, 8(4), 1-14. doi:10.3138/sim.8.4.001 http://search.ebscohost.com/login.aspx?direct=true&db=aph&AN=40303609
Hobbs, R. (2011). EMPOWERING LEARNERS WITH DIGITAL AND MEDIA LITERACY. Knowledge Quest, 39(5), 12-17. http://search.ebscohost.com/login.aspx?direct=true&db=aph&AN=61819923
Koltay, T. (2011). The media and the literacies: media literacy, information literacy, digital literacy. Media, Culture & Society, 33(2), 211-221. doi:10.1177/0163443710393382 http://search.ebscohost.com/login.aspx?direct=true&db=aph&AN=59569702
“Victor” CHEN, D., WU, J., & WANG, Y. (2011). Unpacking New Media Literacy. Journal Of Systemics, Cybernetics & Informatics, 9(2), 84-88. http://search.ebscohost.com/login.aspx?direct=true&db=aph&AN=83259046
Sourbati, M. (2009). Media Literacy and Universal Access in Europe. Information Society, 25(4), 248-254. doi:10.1080/01972240903028680 http://search.ebscohost.com/login.aspx?direct=true&db=aph&AN=43050924
GRIFFIN, M. (2008). Visual competence and media literacy: can one exist without the other?. Visual Studies,23(2), 113-129. doi:10.1080/14725860802276255 http://search.ebscohost.com/login.aspx?direct=true&db=aph&AN=33944793
Jeong, S., Cho, H., & Hwang, Y. (2012). Media Literacy Interventions: A Meta-Analytic Review. Journal Of Communication, 62(3), 454-472. doi:10.1111/j.1460-2466.2012.01643.x http://search.ebscohost.com/login.aspx?direct=true&db=aph&AN=76349359
Yates, B. L. (2002). Media education’s present and future: A survey of teachers. Simile, 2(3), N.PAG. http://search.ebscohost.com/login.aspx?direct=true&db=aph&AN=10537377
Technology Literacy and Skills
consider this: http://blog.lib.umn.edu/chri1010/TLI/023958.html
Technology Literacy is the ability to responsibly use appropriate technology to communicate, solve problems, and access, manage, integrate, evaluate, and create information to improve learning in all subject areas and to acquire lifelong knowledge and skills in the 21st century.
Technology literacy is the ability of an individual, working independently and with others, to responsibly, appropriately and effectively use technology tools to access, manage, integrate, evaluate, create and communicate information.
“Technological Literacy is the ability to use, manage, assess, and understand technology” (Gallop Poll, 2004, p. 1). “Technological literacy encompasses three interdependent dimensions: (1) knowledge, (2) ways of thinking and acting; and (3) capabilities” (Technically Speaking, 2006, p.1).
Comprehension of technological innovation and the impact of technology on society — may include the ability to select and use specific innovations appropriate to one’s interests and needs.
Technological Literacy Reconsidered: http://scholar.lib.vt.edu/ejournals/JTE/v4n2/waetjen.jte-v4n2.html
ICT literacy, which is increasingly referred to as the fourth literacy, is neither as well defined nor as readily assessed as reading, writing, and arithmetic (Mirray and Perez, 2010).
The importance for the public and educators to be proficienttechnology users since technology literacy is one of the important skills in the 21st century (Eisenberg et al, 2010).
Technology literacy is hampered by well-intentioned educators who are trying to develop checklists and tests (Miners, 2007).
Pérez, J., & Murray, M. (2010). Generativity: The New Frontier for Information and Communication Technology Literacy. Interdisciplinary Journal Of Information, Knowledge & Management, 5127-137. http://search.ebscohost.com/login.aspx?direct=true&db=aph&AN=58079824
Eisenberg, M., Johnson, D., & Berkowitz, B. (2010). Information, Communications, and Technology (ICT) Skills Curriculum Based on the Big6 Skills Approach to Information Problem-Solving. Library Media Connection, 28(6), 24-27. http://search.ebscohost.com/login.aspx?direct=true&db=aph&AN=50728714
Miners, Z., & Pascopella, A. (2007). The NEW Literacies. District Administration, 43(10), 26-34. http://search.ebscohost.com/login.aspx?direct=true&db=aph&AN=27024204
NAEP Will Include Technology Literacy in 2012. (Cover story). (2008). Electronic Education Report, 15(20), 1-7. http://search.ebscohost.com/login.aspx?direct=true&db=aph&AN=62828392
Heller-Ross, H. (2004). Reinforcing information and technology literacy. College & Research Libraries News, 65(6), 321-325. http://search.ebscohost.com/login.aspx?direct=true&db=aph&AN=13541089
Do you have ideas and materials regarding Media and Technology Literacy and Skills? Pls contribute…
You are invited to participate in the “First Annual SCSU Technology in Teaching and Learning Summer Institute” co-sponsored by the Center for Continuing Studies, InfoMedia Services and the Center for Excellence in Teaching and Learning.
When? Monday, May 13 – Tuesday, May 14, 2013
Where? Miller Center
Space is limited to 75 participants. Registration is required and can be completed at this link: http://www.eventbrite.com/org/3606333855
The Institute program is available here: http://web.stcloudstate.edu/informedia/cetl/tech_institute_schedule.docx
Participants are eligible for incentive awards to support their teaching with technology. Please see the attachment, “participant incentives.”
The goal of the SCSU Technology in Teaching and Learning Summer Institute and its follow-up sessions is to provide high quality and effective pedagogical strategies, skills and discussions around the use of technology for teaching and learning in online, face-to-face and blended courses. This Institute is part of our on-going varied and collaborative efforts to foster a professional peer learning climate around teaching and learning with technology.
Participants who attend all sessions on both days including the follow-ups and complete all evaluations will have the opportunity to use their self-assessment of current skills and knowledge of technology and select sessions in order to:
• Acquire basic and advanced skills in using the current Learning Management System, i.e. D2L
• Distinguish the appropriate use of pedagogical strategies with technology in online, face-to-face and blended settings
• Explore opportunities to improve student learning through application of e-conferencing tools (e.g. Adobe Connect), and Web 2.0 tools such as social media, etc.
• Meet and interact with faculty and staff experts and mentors and learn the processes by which they can get additional and on-going support for each of the above areas.
Please register no later than Wednesday May 8.
“Full-time faculty and full-time professional staff with teaching responsibilities who participate in both days of the “Summer Institute” and complete the evaluations will be rewarded with a $300 coupon for a one-time purchase of material that directly supports teaching with technology at the SCSU Computer Store in the Miller Center. Faculty who participate in one of the two days will receive a $150 coupon for the same purpose. Coupons are not transferable.
Please remember that the items purchased remain the property of SCSU but may be used by the purchaser to support their teaching and related academic activities.
Upon completion of the “Summer Institute” participants will be contacted by the SCSU Online Office to verify level of participation in the institute and verify eligibility for funds. These funds must be spent by June 15, 2013.”
Clarification on Presenters Registration
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