With AR and especially with what Apple refers to as Mixed Reality (MR), it’s great to be able to see an iPad Pro in front of you, but you need to be able to use it. You have to be able to pick up a virtual object and use it, or otherwise AR is no better than a 3D movie.
Apple’s proposed solution is described in “Manipulation of Virtual Objects using a Tracked Physical Object,” a patent application filed in January 2020 but only revealed this week. It suggests that truly mixing realities, in that the virtual object could be mapped onto an actual object in the real world.
Earlier this week, Apple ($NASDAQ:AAPL) acquired augmented reality (AR) lens and glasses company Akonia Holographics ($AKONIAHOLOGRAPHICS), which spawned plenty of speculation on Apple getting serious about AR.
Augmented reality overlays digital information over the real world and differs from virtual reality (VR), where the whole environment is simulated. Akonia describes its AR product as “thin, transparent smart glass lenses that display vibrant, full-color, wide field-of-view images.”
“Digital maps have become essential tools of our everyday lives, yet despite their ubiquity, they are still in their infancy. From urban mobility to indoor positioning, from LIDAR to Augmented Reality, advances in technology and new kinds of data are powering innovations in all areas of digital mapping. If you love maps and are passionate about what is possible, you will be in great company.”
Google had acknowledged several years ago that college degrees are slowly becoming irrelevant and what matters most are skills.
The list of the 15 companies where you can apply and get selected without a college degree are- Google, Bank of America, Chipotle, Lowe’s, IBM, Home Depot, Nordstrom, Starbucks, Apple, Publix, Hilton, Whole Foods, Costco Wholesale, Penguin Random House, Ernst and Young (EY), and Google.
Rumours of the switch contributed to a 6% drop in Intel’s share price over the course of Monday, adding specific pain to a general collapse in tech stocks caused by fears of oncoming regulation in the wake of the Cambridge Analytica scandalat Facebook.
As Apple has grown into the largest company in the world, it has been able to unlock economies of scale that are not reliant on third-parties.
In 2013, Apple bought PrimeSense, which developed motion-sensing technology in Microsoft Corp.’s Kinect gaming system. Purchases of software startups in the field, Metaio Inc. and Flyby Media Inc., followed in 2015 and 2016.
“AR can be really great, and we have been and continue to invest a lot in this,” Cook said in a July 26 conference call with analysts. “We are high on AR for the long run. We think there are great things for customers and a great commercial opportunity.”