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Video Blogging

Video Blogging: How to Create Consistent YouTube Content

http://www.socialmediaexaminer.com/video-blogging-how-to-create-consistent-youtube-content-amy-schmittauer/

vlog is simply a blog in video form. In a vlog, you can share anything you might do in a blog post, such as a tutorial or a story from your life.

Consistency is best for vlogging. If you post a vlog here and there, you won’t gain much traction.

the purpose of a vlog is to help people discover you. Videos that may be suitable for YouTube but that don’t help people discover you, such as a product commercial or an introduction to your company, don’t make great vlog posts. To be discovered, think of the users who are searching for a concern, a specialty, or the answer to a question. Think about what a potential customer or audience member might want to know, create a video about the topic, and upload it to YouTube.

What It Takes to Vlog

develop a strong message before you begin your video.

the camera is a vehicle delivering your message to people. When you talk to viewers the way you talk to another person, you do much better on camera.

ROI on Vlogging

the return on investment for vlogging, you need to focus on your goals. Don’t worry about vanity metrics such as followers, likes, and subscribers. Instead, measure what actually matters for your goals. For example, if your goal is to get clients, consider how many clients you need to acquire to make the hours you put into vlogging worthwhile.

goals and milestones are important for determining your ROI.

Consistency is another element for raising your channel’s profile on YouTube. If you post a video only here and there, you don’t consistently bring traffic and grow.

Examples of Great Vlogs

Gary Vaynerchuk, Casey Neistat,

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more on vlogs in this IMS blog:
https://blog.stcloudstate.edu/ims?s=vlog

more on vodcasting in this IMS blog:
https://blog.stcloudstate.edu/ims?s=podcasting

blogging, social media, the future

Is Blogging Dead? Building Your Content Home on Rented Land

http://www.socialmediaexaminer.com/is-blogging-dead-building-your-content-home-on-rented-land-mitch-joel-mark-schaeffer

blogging started to evolve when social media platforms for smaller forms of text-based publishing turned up, like Twitter. Then images and video became easier to publish and share.

what’s changing most drastically is not what we’re doing, but where. He points out that there are cataclysmic changes in how content is published and consumed and offers the example of Facebook Notes, which encourages people to blog on Facebook.

Mark talks about the difference in publishing on Facebook, LinkedIn or other platforms and says the magnet for inbound leads isn’t on your website anymore.

More contemplation on blogging in particular and social media in general in this IMS blog:

https://blog.stcloudstate.edu/ims/2015/12/31/social-media-and-the-devaluation/

can a blog be a library web page

Yes it can and I, Plamen Miltenoff, am trying to convince my esteemed colleagues and administration at LRS to consider educause blog hosted at SCSU as the main vehicle for information. Main consideration is that integrated the blog (as social media) with other social media.
At this point, I have not received an indication that I am even understood what am I proposing. It is that desperate.

MEANWHILE,

ALA offers the following eCourse:

Using WordPress to Build Library Websites

http://www.alastore.ala.org/detail.aspx

it has happened in the past that SCSU money is spent on activity, which I am educated and experienced to deliver. Lets hope that before someone signs for this workshop, h/she might turn fist to me for information.

If you have a desire to bring your departmental Web presence in the 21st century, please feel welcome to contact me.

 

Discussion Boards, Blogs and Wikis

Differences between Discussion Boards, Blogs and Wikis

http://www.adelaide.edu.au/myuni/staff/resources/tutorials/content/Differences_between_Discussion_Boards__Blogs_and_Wikis.html

Differences

Discussion Forums are TOPIC centred.

  • discussions are organised into topics by ‘threads’
  • anyone in the community can start a thread on a topic of their choosing
  • all participants have an equal voice
  • posts require someone to reply for a discussion to take place
  • you can follow through a thread on a particular topic
Blogs are AUTHOR centred.

  • posts are made by the blog’s author only (may be a group)
  • posts are usually opinion pieces and written in the authors voice
  • readers can add comments to the author’s post
  • organised in reverse chronological order so the most recent posts show on the entry page
  • reflect the authors identity in the tone, look and feel and content
Wikis are CONTENT/DOCUMENT centred.

  • wikis are for group authoring
  • editable website with a complete version history kept
  • aim is to reach a consensus or compromise on the content of the page
  • the focus is the content produced, not the individual authors
  • usually neutral and objective
  • discussion/comment is separated from the wiki content

students blogs

Helping Students Develop Voice While Blogging

http://blogs.edweek.org/teachers/work_in_progress/2014/10/helping_students_develop_voice.html

  • Being a proficient writer takes time: practice, practice, practice. Teachers should provide students specific, on-going feedback to help students improve their writing. With each draft, the teacher should offer relevant effective feedback that will allows students to work on specific skills.
  • Just because you are a proficient writer doesn’t mean others will enjoy reading your writing; this takes time too. Proficient doesn’t always mean engaging (refer to the first bullet)
  • All writing has value, even bad writing… maybe especially bad writing because it is a starting point and that is often the hardest place.
  • If you don’t know how to start, just start writing whatever comes to mind without the burden of worrying if it makes sense – that will come later. Sometimes a brainstorm works well too in a notebook if you can’t jump right to the writing on the blog.
  • Revision isn’t a suggestion, it’s a necessity – sometimes writing the same thing three different ways or more offers perspective, this perspective provides choice to the writer later for what best suits the finished piece.
  • It’s okay if even finished writing isn’t perfect. Perfect is a writing myth. All writing can always stand to be improved, so when a piece feels finished, it probably is for now and that’s what matters most. Ask yourself, “Does this piece communicate the message I intended? Are all questions answered about what I’ve written about?” If the answers are yes, it’s done.
  • Mistakes will happen on blogs – it’s okay, we’re all human and we all mistakes. It’s even okay to leave the mistake up there unless it’s offensive. Students can always revise drafts or published posts later if errors are found. It’s all a learning process.

 

 

How To Breathe New Life Into Old Blog Posts

How To Breathe New Life Into Old Blog Posts

Blog post bankruptcy is similar to email bankruptcy in that you do a serious purge of your content and mass delete your old posts in favor of starting fresh or at least culling the old.

few reasons bloggers might consider blog post bankruptcy.

1. Embarrassed by content.

2. Overwhelmed by content.

3. Poor content.

4. Change of team.

5. Outdated content.

What To Do To Save Your Old Blog Posts:

1. Rework the actual content.

2. Update links, images, and SEO (Search Engine Optimization)

3. Consider adding a date to posts.

4. Create a few compilation posts for future publication.

5. Decide whether to redirect deleted posts.

6. Re-promote old posts.

Follow Julie Neidlinger on Google+

Social Media: 4 Blog Tools to Get Your Articles In Front of More Blog Readers

4 Blog Tools to Get Your Articles In Front of More Blog Readers

http://www.socialmediaexaminer.com/4-blogging-tools-to-get-more-blog-readers/

#1: Reveal Content After Shares

Social Locker is a clever WordPress plugin that allows you to show part of a post, and then ask your readers for a social share in order to see the rest. It’s a win-win exchange. Your reader gets access to additional content and you get the social shares you need to reach more people.

#2: Make It Easy for Readers to Share

SumoMe (a WordPress plugin) helps streamline that process for your readers. When a reader highlights a sentence in your article, SumoMe opens a window that’s pre-populated with the highlighted passage—along with Twitter and Facebook share icons. You let your visitors share the most interesting bits of your post with a single click.

#3: Automatically Distribute Articles

Dlvr.it offers a number of ways to automatically publish your blog posts to popular social platforms. But did you know it can publish Google Alerts in your RSS feed?

#4: Share Evergreen Content

The Evergreen Post Tweeter WordPress plugin selects older articles from your archives and tweets them to your audience for renewed exposure.

12 Types of Blog Posts to Drive More Traffic to Your Blog

12 Types of Blog Posts to Drive More Traffic to Your Blog

http://www.socialmediaexaminer.com/12-types-of-blog-posts/

#1: How-to’s and Tutorials

#2: Lists

#3: Resources or Link Lists

#4: Cheat Sheets, Checklists and To-do’s

#5: Reviews

#6: Controversial Posts

#7: Infographics

#8: Podcast Show Notes

#9: Videos

#10: Interviews

#11: Guest Posts

#12: Blog Series

5 Creative Ways to Drive More Traffic to Your Blog Posts

http://www.socialmediaexaminer.com/5-creative-ways-to-drive-more-traffic-to-your-blog-posts/

5 Creative Ways to Drive More Traffic to Your Blog Posts

Promote Your Article Across a “Wider” Variety of Platforms

Here are some examples of smaller networks:

  • Quora.com—A question/answer-based website founded by two former Facebook employees. What makes Quora unique is that all content is created, edited and organized by its user community. The user base tends to be more business- and academic-oriented.
  • Tumblr—A microblogging site that recently made headlines when Yahoo! acquired it. Its user base tends to be younger and more “hip,” making it the perfect platform to share edgier, niche-based content.
  • Empire Avenue—Part social network, part social media marketing tool, Empire Avenue uses gamification to enable users to broadcast content across all of the other social networks. The primary members of EAv are small businesses, social media professionals and blogger

Grab Viewer Interest With Different Types of Media

promote your posts with images, audio and video.

#1: Use Dubbler to Give a Short Audio Introduction

#2: Create a 6-Second Preview of Your Post with Vine

#3: Create a SlideShare Overview of Your Post

#4: Pin Your Post to a Pinterest Group Board

#5: Instagram an Image From Your Post

 

 

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