Searching for "branding"

scoop it

As discussed in https://blog.stcloudstate.edu/ims/2016/12/06/digital-curation/ and per Ungerer, L. M. (2016). Digital Curation as a Core Competency in Current Learning and Literacy: A Higher Education Perspective. The International Review of Research in Open and Distributed Learning, 17(5). https://doi.org/10.19173/irrodl.v17i5.2566

Scoop This: A Comprehensive Guide to Scoop.it for Content Curation

Gabriella Sannino
https://www.searchenginejournal.com/scoop-this-a-comprehensive-guide-to-scoop-it-for-content-curation/38963/

Content Curation, Not Content Aggregation
Scoop.it is not just another place to drop your RSS feed. It could be, but then it’s just another content aggregator.
curation online also has to demonstrate: mastery, passion, knowledge and expertise. Without such additional layers, a curated collection of links is just a collection of links.”
Using Scoop.it for Content Curation, Branding and Authority Building

Using Relative Keywords to Pull Content

  1. When you read an article you think would do well for your Scoop.it topic, click the Scoop.it bookmarklet, enter the information you want, and publish. This is a handy feature to have when you’re reading or researching about your favorite topics.
  2. Suggestion Engine for Sifting Through Content
    Sometimes you don’t have time to search for content to curate. Scoop.it’s suggestion engine provides you with a list of suggested sites based on the keywords you enter. When you’re ready to add more content to your Scoop.it, simply scroll down the list of RSS feeds.
  3. Adding Your Own Sources for Reliable Content
    Everybody has their favorite reads and twitter users or lists to follow. Scoop.it allows you to add your own sources, making it easier to find good content – not quite so much crud to weed through. RSS feeds, Twitter users, Twitter lists, Twitter searches, a Facebook page, and Google News, Blogs, or Video search: these options give you a variety of ways to include your favorite sources in your “suggested sources” box.

10 Steps To Curate Your Social Media Content With Scoop.it for Increased Value

http://socialmediapearls.com/10-steps-to-curate-your-social-media-content-with-scoop-it-for-increased-value/

Social media curation is when you filter, select, review and reposition quality content on the web for a specific audience and/or topic.

Scoop.it is a semi-automated curation platform. Scoop.it crawls the web according to apre-determined criteria and then allows the curator to review and reposition the filtered material prior to publishing. This repositioning could be in the form of contextual reorganization and/or commentary of the material to provide an overall perspective. Once the material has been curated, Scoop.it allows the curator to publish the material in an attractive web-magazine by topic. This web-magazine organizes each curated article into “sticky posts” on a digital interactive interface as shown in the examples below.

do you fall into any of the following categories 1) struggling to provide fresh consistent quality content for your audience; 2) cannot invest the time to write your blog; 3) looking for ways to expand your audience; 4) want to increase your service offering to your customer base; 5) want to establish yourself as a thought leader on a specific topic; 6) want to increase your social media visibility; 7) looking for other distribution channels to spread your word; and/or 8 ) looking for a curation option that is not automated so you can leave “your finger print”. If the answer is “yes” to one of any of the above, you should consider this option.

Here is how to curate your social media content using  Scoop.it

  1.  Your Name
  2. Your Profile Picture (Avatar)
  3. Your Bio
  4. Topic Title and Icon
  5. Topic Description
  6. Keywords and Sources
  7. Topic Background
  8. Original Post
  9. Curated Post
  10. Dialogue

Related articles

What is Dashter? It’s a tool that helps you manage your Twitter conversations and relationships all from the convenience of your WordPress Admin

library signage

Please look on the bottom of this blog entry for more resources

Effective Library Signage: Tips, Tricks, & Best Practices Workshop
Mark Aaron Polger and Amy F. Stempler Item Number: 1541-9212

Effective Library Signage: Tips, Tricks, & Best Practices Workshop
A 90-minute workshop, Thursday, January 5, 2017, 2:30pm Eastern/1:30 Central/12:30 Mountain/11:30am PacificLibrary signage represents the first lines of communication between a library user and the library. Are you doing everything to ensure that your signage is user friendly and inviting? Although we have the best intentions, sometimes our signage can be punitive, contradictory, outdated, or passive aggressive.In this new workshop, Mark Aaron Polger and Amy F. Stempler, library professionals who’ve conducted a four yearlong study at the College of Staten Island, CUNY that involved an extensive signage audit and replacement project, will provide you with the top ten tips to follow when preparing new signage for your library. They will discuss what constitutes “bad” and “good” signage and the importance of developing a signage policy to ensure consistency in design and overall language. Other topics that will be addressed will be placement, ADA compliancy, branding, design, verbiage, and the use of images, language, and font. You’ll come out of this workshop with the best practices to assess your current signage and develop improved signage for your institution.Learning Outcomes

After participating in this workshop, you will be able to:

  • Identify the best practices when developing new signage
  • Distinguish and follow the steps involved in coordinating a signage audit
  • Create a signage policy that is appropriate for your institution

About the Instructors

Mark Aaron Polger is the first year experience librarian and information literacy instructor at the College of Staten Island, City University of New York (CUNY). His responsibilities include promoting library services and resources to first year students and providing library instruction and information literacy classes. Polger’s research interests include library marketing, outreach, and user experience design. He has written and presented on topics ranging from library marketing strategies, faculty outreach, Information Literacy outreach, embedded librarianship, library jargon, and library signage. Polger holds a BA in Sociology from Concordia University, an MA in Sociology from the University of Waterloo, a B.Ed. in adult education from Brock University, and an MLIS from the University of Western Ontario. He is currently pursuing his Ph.D. in Curriculum, Instruction, and the Science of Learning at SUNY University at Buffalo.

Amy F. Stempler is an associate professor in the library department at the College of Staten Island, CUNY, where she has worked since 2008. She holds a Bachelor’s Degree and Master’s Degree in History from The George Washington University and a Master’s Degree in Library and Information Science Degree from the Pratt Institute. Stempler is currently the coordinator of library instruction, and has written on library signage, Jewish history, Judaica librarianship, and the role of archives in environmental history.


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more on signage for libraries:
Polger, M. A., & Stempler, A. F. (2014). Out with the Old, In with the New: Best Practices for Replacing Library Signage. Public Services Quarterly, 10(2), 67-95. doi:10.1080/15228959.2014.904210

authors’ thesis is that library signs are living documents

http://login.libproxy.stcloudstate.edu/login?qurl=http%3a%2f%2fsearch.ebscohost.com%2flogin.aspx%3fdirect%3dtrue%26db%3dkeh%26AN%3d96086859%26site%3dehost-live%26scope%3dsite

Stempler, A. F., & Polger, M. A. (2013). Do You See the Signs? Evaluating Language, Branding, and Design in a Library Signage Audit. Public Services Quarterly, 9(2), 121-135. doi:10.1080/15228959.2013.785881

To be effective, signage must be consistent, concise, and free of jargon and punitive language.

http://login.libproxy.stcloudstate.edu/login?qurl=http%3a%2f%2fsearch.ebscohost.com%2flogin.aspx%3fdirect%3dtrue%26db%3dkeh%26AN%3d87666251%26site%3dehost-live%26scope%3dsite

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more on the use of signage in the library in this IMS blog:
https://blog.stcloudstate.edu/ims?s=signage

LITA social media webinar

Social Media For My Institution; from “mine” to “ours”
Instructor: Plamen Miltenoff
Starting Wednesday October 19, 2016, running for 4 weeks
Register Online, page arranged by session date (login required)

A course for librarians who want to explore the institutional application of social media. Based on an established academic course at St. Cloud State University “Social Media in Global Context” (more information at http://web.stcloudstate.edu/pmiltenoff/lib290/ ).
Critically examine the institutional need of social media and juxtapose it to its private use. Discussion about the mechanics of choice for recent and future SM tools. Theoretical introduction to the subculture of social media. How to streamline library SM policies with the goals and mission of the institution. Hands-on exercises on creation and dissemination of textual and multimedia content and patrons’ engagement. Brainstorming on suitable for the institution strategies regarding resources, human and technological, workload share, storytelling, and branding.

This is a blended format web course:

The course will be delivered as 4 separate live webinar lectures, one per week on:

Wednesdays, September 21, 28, October 5 and 12
2:00 – 3:00 pm Central
You do not have to attend the live lectures in order to participate. The webinars will be recorded and distributed through the web course platform, Moodle for asynchronous participation. The web course space will also contain the exercises and discussions for the course.

Social media for my institution week one from Plamen Miltenoff

social media for institutions

In this Business Insider video:

https://www.facebook.com/businessinsider/videos/10154001218189071/

Shark Tank‘ investor Robert Herjavec reveals the biggest mistakes small businesses make:

  • know your numbers. If you don’t know your accounting, problem
  • branding and marketing. Most people think branding is your logo. Branding is your whole package. Everything that your customer sees, feels, touches and interacts with.
  • success is in failure. if you cannot absorb failure, you will die

the difference between small business and academic institution, being that the library or the entire university, is that small business is reliant on itself; if it does not well, it perishes. The library and the university are reliant on external funds and can fester for a long time. But eventually it dies. In that sense, learning from the lessons for small business can help:

  • Branding is not mimicking someone else (another library[s)). It is not a superficial activity. It is not slapping pictures on social media. “Interact” is the key word. “Likes” in FB does not reflect complete interaction
  • know your numbers. Analytics is not about “likes” and “visits.” it deeper datamining, which can explain behavior and predict behavior
  • if success is failure, why safeguarding the social media in particular and the entire behavior of the library from “failure.” Isolating students or staff from acting with the excuse to safeguard from failure is practically isolating innovation.

strategic planing social media libraries

A More Effective Social Media Presence: Strategic Planning and Project Management from ALATechSource

Strategic Planning for Social Media in Libraries (2012)

Sarah K. Steiner

https://books.google.com/books/about/Strategic_Planning_for_Social_Media_in_L.html

http://www.alastore.ala.org/pdf/steiner_ch1.pdf

p. 1 definition of social media for libraries
six primarytypes exist: “collaborative projects, blogs, content communities, social networking sites,” and two types of virtual worlds: “virtual game worlds, which ask users to follow the rules of the game, and virtual social worlds, wherein users can behave without rules in almost any way they like” (Kaplan and Haenlein, 2010: 59)
it is not that I disagree with such definition, but i wish there was a “door” mentioning “flexibility” and “necessity to reassess” what social media is every year, 3 year, 5 years

p. 2 definition what is strategic planning

  • identify the needs of your target audiences,
  • identify the ways in which you can meet those needs, and
  • identify ways to respond confidently and proactively to changesin those needs.
  1. Where the organization is
  2. Where the organization should go
  3. How the organization can get there (McNamara, 2011)

It must be:

  1. Flexible
  2. Based on data
  3. Maintainable
  4. Regularly cared for

covers and confirms my notes to the SCSU library use of its social media:

p. 83 ask uncomfortable questions
in planning, we must be prepared to ask, critically consider and answer questions that make us uncomfortable (not only that I was not let to ask questions, I was ousted from any body that was making decisions regarding social media. I was openly opposed and rebuked for asking why 3 reference librarians will keep the passwords to the account for the library SM)

p. 83 Communicate
If your team communicates honestly and thoroughly, then positive feelings and advocates for your social media endeavors will grow. In the span of 6 months, I had to ask three times where are the notes of the social media committee kept and eventually i will receive an answer, which in it nebulous and apologetic form was practically not an answer.

p. 83 Don’t rush to conclusions
Satisficing often works, but it can also lead to conclusions that are less then optimal.
In the fall of 2013, I had to fight an overwhelming majority opposing my proposal that social media needs to include student representation, since SM is about dialog, not broadcasting (see page 86) and the current staff and faculty see SM as another form of broadcasting. In the span of six months, by the summer of 2014 library staff and faculty had fallen in the other extreme, letting one single student run all library SM. That student did/could not have understanding of the scope and goals of the library resulting in satisficing.

p. 84 aim for consensus, but don’t require it
Consensus was the leitmotiv of the dean; it failed in general, and it failed in SM. 

p. 84  get an external reviewer

p. 84 value and celebrate small success
a strategic plan will be realized through a series of small actions, not one or two pivotal plots.

p. 84 create accountability

p. 86 maintain a consistent tone and brand
visual and tone based consistency.
This library DOES maintain consistency by posting Instagram pictures of people covering their faces with books, so part of their face compliments a face on cover of books. It is done by other libraries and it would have been cute and original if not overdone. If the SM activities of a library consist mostly of such activities then the “branding” part definitely is hurt. Yet, the faculty in this library vehemently adhere to “let’s see what other libraries are doing,” but does not understand that it needs further conceptualizing to figure out how to transform into “brand.”

p. 86 capitalize on the strengths of social media
“in many cases, business and libraries use SM exactly as they use their websites: to push content.
This has been the main criticism from the start: the three reference librarians holding the passwords to the SM account were using Facebook as a announcement board and kept dormant the other accounts. The resolution of the library faculty who was called to arbitrate the argument with these three librarian: “I don’t understand very well Facebook.” The interim dean, who, subsequently had to resolve this dispute: “I don’t use Facebook.”

p. 87 Metrics

Analyze and tweak plan
measuring success is about maximizing time and efforts, not about laying blame for shortcomings or failures.
this applies to daily tasks and responsibilities and shuffling time, but when the organization does not have a clear overarching goal and clear strategy how to achieve it, then issues must be raised up. which leads to:

p. 92 Plan for conversation
the inclusion of conversation. incorporate your patrons as primary content creators (not appointing just a single student worker to broadcast)

p. 92 use SM as an assessment or feedback tool

p. 93 plan to monitor your brand
if you decide to start watching these types of mentions, you’ll want to consider whether you’ll adopt a passive or an active role in responding to them.

review:
http://www.tandfonline.com/doi/abs/10.1080/1941126X.2012.732867

+++++++++++++++++++++++++

Social media strategy 2013-2014
National Library Australia

https://www.nla.gov.au/policy-and-planning/social-media-strategy-2013

——————————–

10 Social Media Marketing Tips for Libraries,Ellyssa KroskiFebruary 12, 2013

http://oedb.org/ilibrarian/10-social-media-marketing-tips-for-libraries/

————————————–

Social Media: Libraries Are Posting, but Is Anyone Listening?By on May 7, 2013

http://lj.libraryjournal.com/2013/05/marketing/social-media-libraries-are-posting-but-is-anyone-listening/

————————————–

Strategic Planning for Social Media in Libraries: The Case of Zimbabwe

http://www.igi-global.com/chapter/strategic-planning-for-social-media-in-libraries/127826

Snapchat vs. Instagram

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more on Snapchat in this IMS blog

https://blog.stcloudstate.edu/ims?s=snapchat

more on Instagram in this IMS blog

https://blog.stcloudstate.edu/ims?s=instagram

best campuses with social media

Facebook, Twitter Engagement Done Best at Baylor and UW-Madison

By Dian Schaffhauser 04/11/16

Want to know how to do Twitter or Facebook right at your institution? You might want to study the practices used by the University of Wisconsin-Madison for the first and Baylor University for the second. Those two institutions have been deemed the “top users” of the those social media sites by Engagement Labs, which develops technology for measuring online social engagement.

Using its eValue Analytics service, the company said it can measure social media performance based on an aggregate of engagement, impact and responsiveness.

My note: let me repeat: engagement, impact and responsiveness. Whereas the environment where I am at is using Facebook as “easy to create” Web 1.0 page; namely to “announce.”
And recently, mimicking what other libraries are doing (NYPB), although even novices know that social media is about “branding,” AKA finding your own voice. Measurement being “how many people “follow.” Which three years ago was proved as futile.
And most most recently, since stumbling like blind man in the darkness of new ideas, they dropped everything on a student to “resolve” innovations for them.
No wonder that I am ostracized from the social media process, since I repeatedly insist that Web 2.0 is NOT about broadcasting but about dialog and insisted from the beginning to do start activities, which are a circle in a squared thinking.

social media administration

LITA discussion thread on how social media should be run at an academic library:

Very much different from where I am at. But that’s not new, I have voiced the fallacies often in the last 5 years rather frequently.

From: lita-l-request@lists.ala.org [mailto:lita-l-request@lists.ala.org] On Behalf Of Alex Herzberg
Sent: Thursday, August 27, 2015 11:39 AM
To: lita-l@lists.ala.org
Subject: RE: [lita-l] social media administration

Hi Allison,

The Loyola/Notre Dame Library’s social media is run by a committee of 4 full-time staff: two from research & instruction, one from circulation, and one from archives. I’m the committee chair but we all take weekly shifts for posting and monitoring the accounts. This model of sharing the workload has been really effective for us!

I’m happy to answer any questions you might have.

Alex

Alex Herzberg, MLS

Online Learning Librarian

Business Liaison

Loyola/Notre Dame Library

200 Winston Avenue

Baltimore, MD 21212

410-617-6831

From: lita-l-request@lists.ala.org [mailto:lita-l-request@lists.ala.org] On Behalf Of Lisa Rabey
Sent: Thursday, August 27, 2015 6:16 AM
To: lita-l@lists.ala.org
Subject: Re: [lita-l] social media administration

 

At my last position, I was the systems and web librarian, which included social media. I did the following:

 

Managed all of the social media accounts (FB, Twitter, Flickr, Tumblr)

Used Hootsuite to post date posts in Twitter.

Used FB to post date posts in FB

Created singular branding across all sites

Created social media best practices

Created social media policy in congruent with the college’s s AUP

Managed the backend of the blog

— Created a calendar for blog post ideas

— Enlisted other people to provide additional content

— edited blog posts from other posters

 

I’d say I spent 2-5 hours a week on the social media, most of which I managed when I was the reference desk.

 

The person who replaced me dumped all of the above. So there’s that.

 

-Lisa

—–Original Message—–
From: lita-l-request@lists.ala.org [mailto:lita-l-request@lists.ala.org] On Behalf Of Erik Sandall
Sent: Wednesday, August 26, 2015 11:49 AM
To: lita-l@lists.ala.org
Subject: Re: [lita-l] social media administration

 

Hi Allison,

 

As a librarian and webmaster, I split my time between library and IT.

I’m responsible for the administration and management of our social media accounts. I also post a little, and there are three others (one librarian, two non-libs) who also contribute content.

 

It’s worked out very well having a variety of staff across departments contributing to our social media efforts. I highly recommend it.

 

Regards,

Erik.

information literacy and social media

library approach to information literacy. or WHAT IS information literacy?

is it the 90-ish notion of standing up in front of bored class and lecturing them how important is to use the online databases, which the university subscribe for

52% of teens use YouTube or other Social Media sites for a typical research assignment in school:

slide 29 out of 56:

some_text
http://image.slidesharecdn.com/generationzfinaljune17-140617085136-phpapp01/95/meet-generation-z-forget-everything-you-learned-about-millennials-29-638.jpg

Infographic from:

http://www.adweek.com/news/advertising-branding/gen-z-infographic-can-help-marketers-get-wise-future-159642

Should information literacy be about digital literacy? Geo-spatial knowledge?

some_text

Should information literacy include videos? Games?

Should information literacy be multiliteracy? Transliteracy?
https://blog.stcloudstate.edu/ims/2014/11/27/scholarly-communication-and-information-literacy/

This is what Gen Z will expect from information literacy in particular, from library and education in general:
https://www.youtube.com/watch?feature=player_detailpage&v=h11u3vtcpaY#t=314

 

This Week in Social Media: Vine Introduces New Camera. Twitter add features,

This Week in Social Media:

http://www.socialmediaexaminer.com/new-vine-camera-week-social-media/

Vine becomes more complex/potent and gets in closer competition with YouTube, Twitter gets in a closer closer competition with Facebook, YouTube becomes more complex, Facebook is further pushing adds in our lives, LinkedIn gets closer with SlideShare

Vine Introduces New Camera: “The new camera offers powerful ways to edit your videos, as well as the ability to import existing videos on your phone and turn them into Vines.”

Twitter Updates Timeline Feed: “Additionally, when we identify a tweet, an account to follow or other content that’s popular or relevant, we may add it to your timeline. This means you will sometimes see tweets from accounts you don’t follow.”

YouTube Updates App: “This YouTube app on TV will make it easier to find what you want through the Guide, and it brings you all the playlists, shelves and branding from channels.”

Facebook Updates Ad Policy: The change increases “the number of times people can see ads from a page in their news feed per day.”

LinkedIn Announces Rollout of Premium Features to All SlideShare Users: “Now, all users will have access to our most popular premium features that include detailed analytics, profile customization and additional upload options, like video and private uploads.”

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