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Visual Social Marketing

Visual Social Marketing 101

http://mashable.com/2014/07/17/visual-social-marketing-101/

Snapchat

Of the three platforms, Snapchat is the one marketers may have the most difficult time getting a grip on. The tools are intended to produce clips that are less polished than creatives are used to and the platform isn’t designed for reach.

Vine

Vine is the newest of the three platforms, though many learned of it before Snapchat gained more mainstream attention last year. Vine videos are often whimsical and some even seem effortless, but the most popular users may spend hours or even days creating memorable stop motion videos.

Instagram

Many of the world’s top brands are now on Instagram and for good reason. The social network has more than 200 million users, integrates well with its parent company Facebook and lends itself more to the types of professional photographs and 15-second video spots that marketers are accustomed to.

 

Microsoft’s HoloLens

Microsoft’s HoloLens explained: How it works and why it’s different

http://www.cnet.com/news/microsoft-hololens-explained-how-it-works-and-why-its-different/

Microsoft’s HoloLens prototype has all the innards of a computer built directly into the headset. That means no cords or even a smartphone required.

Just as VR rivals Oculus (owned by Facebook) and Google are trying to reimagine virtual experiences with their head-worn devices, Microsoft wants us to imagine a world without screens, where information merely floats in front of you.

 

social media by the 19 years old

A Teenager Finally Explains What Adults Just Don’t Get About Facebook, Instagram, And Snapchat

https://medium.com/backchannel/a-teenagers-view-on-social-media-1df945c09ac6

http://www.businessinsider.com/what-teenagers-think-of-social-media-2015-1#ixzz3OYAq8JC2

Facebook: awkward family dinner party we can’t really leave
Tweeter: a lot of us simply do not understand the point of Twitter. There is always a core group at every school that uses it very religiously to tweet and another group that uses it to simply watch or retweet, but besides that many don’t use it.
Tumblr: is where you are your true self and surround yourself (through who you follow) with people who have similar interests. It’s often seen as a “judgment-free zone” where, due to the lack of identity on the site, you can really be who you want to be.
Instagram: “Everything about the application makes it less commercialized and more focused on the content, meaning more teens are inclined to visit it.
Twitter: “To be honest, a lot of us simply do not understand the point of Twitter.”
Snapchat: “Snapchat has a lot less social pressure attached to it compared to every other popular social media network out there.
Tumblr: “Tumblr is where you are your true self and surround yourself (through who you follow) with people who have similar interests. 
Yik Yak: People reference Yaks all the time with each other or send screenshots

  • LinkedIn — We have to get it, so we got it. Many wait until college to get this (as they probably should, it isn’t for this demographic anyways).
  • Pinterest—It’s mainly female-dominated and is for those who have an artsy/hipster focus. Not too many people talk about it.
  • Kik—It’s a messaging application that is mainly used for messaging people on Twitter I guess? I don’t know anyone who uses it. The only time I ever hear this application is for the joke, “Aye you got Kik?”, normally seen as someone trying to “spit game” to attract a partner. It’s really difficult for me to describe it here but it isn’t super relevant.
  • WhatsApp—You download it when you go abroad, you use it there for a bit before going back to iMessage and Facebook Messenger, then you delete it.
  • GroupMe—By far the most used group messaging application in college.

 

Electronics Graveyard

A Shadow Economy Lurks In An Electronics Graveyard

http://www.npr.org/2015/01/04/374780916/a-shadow-economy-lurks-in-an-electronics-graveyard

notes under the NPR article and on its Facebook posting most interesting, as usually. E.g.:

Brian Trudo I wrote my final paper in college english on this subject. I believe that ultimately it is the producers of electronic devices (like apple) responsibility to rebuy and recycle older electronics. especially whwn they come out with a new device every year

Dan Neidlinger I did a report on this kind of thing in college, just for a basic writing class. First world pollution of the third world is a big and nasty problem that’s not given great focus.

How Libraries Reach Kids

Talk, Sing, Read, Write, Play: How Libraries Reach Kids Before They Can Read

http://www.npr.org/2014/12/30/373783189/talk-sing-read-write-play-how-libraries-reach-kids-before-they-can-read?utm_source=facebook.com&utm_medium=social&utm_campaign=npr&utm_term=nprnews&utm_content=2056

My note: it takes a village to raise a kid. It does not matter if it is public library, or pre-school kids or students; it matter that the library does not “serve,” but takes to the heart their education. The academic library must go beyond “assisting,” and get engaged as deep as possible with the students’ assignments.

 

Social Media improvements

Facebook Media Publishing Tools: This Week in Social Media

http://www.socialmediaexaminer.com/facebook-media-publishing-tools-news

Facebook Introduces New Tools for Media Publishers: These new Facebook media publishing tools allow you “to target posts, remove posts that are no longer relevant and identify popular links that you haven’t shared.”

Facebook Makes Improvements to Insights: These include improvements “to Domain Insights to show how pages and social plugins drive traffic to websites.”

Facebook Updates Search: Now it’s “easier to find the posts that have been shared with you.”

Facebook Brings Trending to Mobile: Now “making it easy for people to explore stories from different sources.”

Twitter Introduces Tailored Audiences From Mobile Apps: “A new way for advertisers to create targetable audience segments based on mobile app actions such as an install, purchase or sign-up.”

SlideShare Releases Analytics to all Users: As a SlideShare user, you can get “deeper insight into the effectiveness of your content through the release of SlideShare Analytics.”

Google Updates Hangouts App for Android: To “make it easier to express yourself, and have more fun along the way.”

YouTube Adds New Feature to Help When Choosing a Track: “You can search the YouTube Audio Library to determine how using a particular track in your video will affect it on YouTube; specifically if it will stay live on YouTube or if any restrictions apply.”

Tumblr Introduces New Explore Button: “It’s kind of like search, but for when you can’t think of anything.”

Google+ Supports a Number of Ways to Express Gender Identity: “Now, the gender field on your profile will contain four entries, ‘Male,’ ‘Female,’ ‘Decline to state’ and ‘Custom.’”

Facebook Revamps Slingshot: “A simpler, cleaner, more fun Slingshot.”

Foursquare Unveils the All-New Foursquare for Windows Desktop/Tablet: “It’s got an all-new look and feel to help lead you to places you’ll love.”

Here are some interesting studies to note:

The Top 14 Social Media Metrics Tracked by Marketers

40% of Facebook Accounts That Represent Fortune 100 Brands Are Unauthorized

PlayBuzz Tops Publishers on Facebook in Shares for November

Here’s a cool social media tool worth checking out:

Workflow: “Your personal automation tool, enabling you to drag and drop any combination of actions to create powerful workflows.”

 

free “big data” sources

The Free ‘Big Data’ Sources Everyone Should Know

https://www.linkedin.com/pulse/20141210080103-64875646-the-free-big-data-sources-everyone-should-know

Data.gov, click here.
US Census Bureau click here.
European Union Open Data Portal, click here.
Data.gov.uk, click here.
The CIA World Factbook, click here.
Healthdata.gov, click here.
NHS Health and Social Care Information Centre, click here.
Amazon Web Services public datasets, click here.
Facebook Graph, click here.
Gapminder, click here.
Google Trends, click here.
Google Finance, click here.
Google Books Ngrams, click here.
National Climatic Data Center, click here.
DBPedia, click here.
Topsy, click here.
Likebutton, click here.
New York Times, click here.
Freebase, click here.
Million Song Data Set, click here.

Interactive Marketing and Social Media

Interactive Marketing and Social Media

deCesare, Gina, Miltenoff, Plamen

Section 5, T/TH – 11:00am – 12:15pm and, Section 7, T – 6:oopm – 9:00pm

http://media4.stcloudstate.edu/scsu

  1. Introduction. Who am I, what I do:

http://lrts.stcloudstate.edu/library/general/ims/default.asp
http://web.stcloudstate.edu/pmiltenoff/lib290/

  1. What is the purpose of the meeting today: Interactive Marketing and Social Media
  • Define top 3 questions on your mind and be ready to share

Jerry Seinfeld’s 5 Tips On Social Media Etiquette
http://blog.stcloudstate.edu/ims/2014/06/26/social-media-netiquette-fun-with-jerry-seinfeld/

Social Media: do you use it and how?…
https://www.youtube.com/watch?v=MLNWWZN8BAA

  1. PPT, e.g. slide 27, by sharing with the students resources (most of them are infographics,) about best time when to apply social media marketing.

Social Media Examiner has plenty to say about it:
http://blog.stcloudstate.edu/ims/2014/10/01/social-media-management/

 

  1. Ideas and directions:
    Peruse over the 3 groups of directions and ideas and choose one. Study it. Outline what do you anticipate being useful for your future work. Add at least 3 more ideas of your own, which complement the information from this group of information sources.

 

 

http://blog.stcloudstate.edu/ims/2014/09/21/social-media-cocktail/
time-saving social media tools
http://blog.stcloudstate.edu/ims/2014/09/19/time-saving-social-media-tools/
30 Little-Known Features of the Social Media Sites
http://blog.stcloudstate.edu/ims/2014/09/19/social-media-features/
26 Creative Ways to Publish Social Media Updates
http://blog.stcloudstate.edu/ims/2014/08/28/26-creative-ways-to-publish-social-media-updates/
How to Write a Social Media Policy to Empower Employees
http://blog.stcloudstate.edu/ims/2014/07/01/social-media-how-to-write-a-social-media-policy-to-empower-employees/
How to Create Awesome Online Videos: Tools and Software to Make it Easy
http://blog.stcloudstate.edu/ims/2014/06/24/social-media-how-to-create-awesome-online-videos-tools-and-software-to-make-it-easy/

 

 

 

 

Net Neutrality

The companies lobbying furiously against strong net neutrality, in one chart

http://www.vox.com/xpress/2014/11/12/7196761/net-neutrality-lobbying

The companies lobbying furiously against strong net neutrality

What is network neutrality?

Consumers generally connect to the internet one of two ways. They can subscribe to a residential broadband service from a company such as Time Warner Cable. Or they can subscribe to wireless internet access from companies such as Sprint.

These companies have spent billions of dollars laying cables in the ground (in the case of residential internet access) or erecting cell phone towers (for wireless access) to ensure that customers have fast, reliable service.

Network neutrality is the idea that these companies should treat all internet traffic equally. It says your ISP shouldn’t be allowed to block or degrade access to certain websites or services, nor should it be allowed to set aside a “fast lane” that allows content favored by the ISP to load more quickly than the rest.

Since the term was coined more than a decade ago, it has been at the center of the debate over internet regulation. Congress, the Federal Communications Commission(FCC), and the courts have all debated whether and how to protect network neutrality.

Advocates argue that network neutrality lowers barriers to entry online, allowing entrepreneurs to create new companies like Google, Facebook, and Dropbox. But critics warn that regulating the broadband market could be counterproductive, discouraging investment in internet infrastructure and limiting the flexibility of ISPs themselves to innovate.

In January, an appeals court invalidated FCC regulations designed to protect network neutrality. The agency is currently considering how to respond.

QuickWire: College and Library Groups Petition FCC on Net Neutrality

http://chronicle.com/blogs/wiredcampus/quickwire-college-and-library-groups-petition-fcc-on-net-neutrality/53977

Netflix is a Data Hog And other myths about Net Neutrality

https://medium.com/backchannel/netflix-is-a-data-hog-6e790140b189

some_text

http://theoatmeal.com/blog/net_neutrality

http://qz.com/294154/the-real-reason-that-us-internet-service-providers-are-terrified-of-strong-net-neutrality/

 

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