Why People Unfollow Brands On Facebook, Twitter, and LinkedIn [INFOGRAPHIC]
College students love snapchat!
It’s personal, creative, quick, fun, and free.
“According to research by Sumpto…as much as 77 percent of college students use Snapchat every day.
37 percent of the study respondents cited “creativity” as their main use of the app. “Keeping in touch” and “easier than texting” were reasons for 27 percent and 23 percent, respectively.”
Reasons young adults ages 18-26 use snapchat:
Colleges are also starting to get on the bandwagon — Snapchat launched Our Campus Story in October 2014 to four schools.
How Colleges are using snapchat:
More IMS blog entries on Snapchat and its use in education:
Robbins, S. P., & Singer, J. B. (2014). From the editor—The medium is the message: Integrating social media and social work education. Journal Of Social Work Education, 50(3), 387-390.
Waxman, O. B. (2014). Snapchat Grows Up: How College Officials Are Using the App. Time.Com, 1.
JO, M. (2014, March 22). Teacher sees value in online connection. Dominion Post, The. p. A2.
Stretton, T., & Aaron, L. (2015). Feature: The dangers in our trail of digital breadcrumbs. Computer Fraud & Security, 201513-15. doi:10.1016/S1361-3723(15)70006-0
YOUNG, D. (2014). NOW YOU SEE IT, NOW YOU DON’T… OR DO YOU?: SNAPCHAT’S DECEPTIVE PROMOTION OF VANISHING MESSAGES VIOLATES FEDERAL TRADE COMMISSION REGULATIONS. Journal Of Information Technology & Privacy Law, 30(4), 827.
Ekman, U. (2015). Complexity of the ephemeral – snap video chats. Empedocles: European Journal For The Philosophy Of Communication, 5(1/2), 97-101. doi:10.1386/ejpc.5.1-2.97_1
Flandez, R., & Wallace, N. (2014). Nonprofits Must Guard Against Imposters. Chronicle Of Philanthropy, (09),
O’Neil, M. (2014). Oh, Snap! A Q&A With DoSomething.org’s Snapchat Strategists. Chronicle Of Philanthropy, (01),
MESSITT, M. (2014). Cyberbullying Happens in Code. Break It. Education Digest, 79(9), 51.
Explore social media sites to find out what is the most pertinent “talk” in your scientific community. What are the latest trends and discussions, topics of research and interests. Most prominent social media sites, such as
LinkedIn has “professional groups.”
Identify your hashtag strategy similarly to your keyword strategy when searching peer-reviewed articles
E.g., if your interest is #principalship, you can seek channels and conversations by using it as a hashtag
Search and subscribe to LinkedIn “Interests/Groups” and lurk or actively participate in the conversations.
Consider start and maintenance of your own blog with your daily reflections on your research progress
E.g., LinkedIn can be very much used as a blog, although you can subscribe for a free one such as Edublog
p. 141. Chapter 8 “Using Social Media in Research.”
Bell, J. (1999). Doing your research project: A guide for first-time researchers in education and social science (3rd ed.). Buckingham [England] ; Philadelphia: Open University Press. (Available on Google and at SCSU Library through ILL)
Crowdsourcing, social networking. Consider the following questions:
the value of social media: Community, Content, Conversations.
Davis III, C.H.F., Deil-Amen, R., Rios-Aguilar, C., & González Canché, M.S. Social media and higher education: A literature review and research directions. Report printed by the University of Arizona and Claremont Graduate University. Accessed January 27, 2015 http://works.bepress.com/hfdavis/2/
Of the three platforms, Snapchat is the one marketers may have the most difficult time getting a grip on. The tools are intended to produce clips that are less polished than creatives are used to and the platform isn’t designed for reach.
Vine is the newest of the three platforms, though many learned of it before Snapchat gained more mainstream attention last year. Vine videos are often whimsical and some even seem effortless, but the most popular users may spend hours or even days creating memorable stop motion videos.
Many of the world’s top brands are now on Instagram and for good reason. The social network has more than 200 million users, integrates well with its parent company Facebook and lends itself more to the types of professional photographs and 15-second video spots that marketers are accustomed to.
Just as VR rivals Oculus (owned by Facebook) and Google are trying to reimagine virtual experiences with their head-worn devices, Microsoft wants us to imagine a world without screens, where information merely floats in front of you.
Facebook: awkward family dinner party we can’t really leave
Tweeter: a lot of us simply do not understand the point of Twitter. There is always a core group at every school that uses it very religiously to tweet and another group that uses it to simply watch or retweet, but besides that many don’t use it.
Tumblr: is where you are your true self and surround yourself (through who you follow) with people who have similar interests. It’s often seen as a “judgment-free zone” where, due to the lack of identity on the site, you can really be who you want to be.
Instagram: “Everything about the application makes it less commercialized and more focused on the content, meaning more teens are inclined to visit it.
Twitter: “To be honest, a lot of us simply do not understand the point of Twitter.”
Snapchat: “Snapchat has a lot less social pressure attached to it compared to every other popular social media network out there.
Tumblr: “Tumblr is where you are your true self and surround yourself (through who you follow) with people who have similar interests.
Yik Yak: People reference Yaks all the time with each other or send screenshots
notes under the NPR article and on its Facebook posting most interesting, as usually. E.g.:
Brian Trudo I wrote my final paper in college english on this subject. I believe that ultimately it is the producers of electronic devices (like apple) responsibility to rebuy and recycle older electronics. especially whwn they come out with a new device every year
Dan Neidlinger I did a report on this kind of thing in college, just for a basic writing class. First world pollution of the third world is a big and nasty problem that’s not given great focus.
My note: it takes a village to raise a kid. It does not matter if it is public library, or pre-school kids or students; it matter that the library does not “serve,” but takes to the heart their education. The academic library must go beyond “assisting,” and get engaged as deep as possible with the students’ assignments.
Facebook Introduces New Tools for Media Publishers: These new Facebook media publishing tools allow you “to target posts, remove posts that are no longer relevant and identify popular links that you haven’t shared.”
Facebook Makes Improvements to Insights: These include improvements “to Domain Insights to show how pages and social plugins drive traffic to websites.”
Facebook Updates Search: Now it’s “easier to find the posts that have been shared with you.”
Facebook Brings Trending to Mobile: Now “making it easy for people to explore stories from different sources.”
Twitter Introduces Tailored Audiences From Mobile Apps: “A new way for advertisers to create targetable audience segments based on mobile app actions such as an install, purchase or sign-up.”
SlideShare Releases Analytics to all Users: As a SlideShare user, you can get “deeper insight into the effectiveness of your content through the release of SlideShare Analytics.”
Google Updates Hangouts App for Android: To “make it easier to express yourself, and have more fun along the way.”
YouTube Adds New Feature to Help When Choosing a Track: “You can search the YouTube Audio Library to determine how using a particular track in your video will affect it on YouTube; specifically if it will stay live on YouTube or if any restrictions apply.”
Tumblr Introduces New Explore Button: “It’s kind of like search, but for when you can’t think of anything.”
Google+ Supports a Number of Ways to Express Gender Identity: “Now, the gender field on your profile will contain four entries, ‘Male,’ ‘Female,’ ‘Decline to state’ and ‘Custom.’”
Facebook Revamps Slingshot: “A simpler, cleaner, more fun Slingshot.”
Foursquare Unveils the All-New Foursquare for Windows Desktop/Tablet: “It’s got an all-new look and feel to help lead you to places you’ll love.”
Here are some interesting studies to note:
The Top 14 Social Media Metrics Tracked by Marketers
40% of Facebook Accounts That Represent Fortune 100 Brands Are Unauthorized
PlayBuzz Tops Publishers on Facebook in Shares for November
Here’s a cool social media tool worth checking out:
Workflow: “Your personal automation tool, enabling you to drag and drop any combination of actions to create powerful workflows.”
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