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Beginner’s Guide to Google Analytics

The Absolute Beginner’s Guide to Google Analytics

https://moz.com/blog/absolute-beginners-guide-to-google-analytics

Kristi Hines June 24th, 2015

  • How many people visit my website?
  • Where do my visitors live?
  • Do I need a mobile-friendly website?
  • What websites send traffic to my website?
  • What marketing tactics drive the most traffic to my website?
  • Which pages on my website are the most popular?
  • How many visitors have I converted into leads or customers?
  • Where did my converting visitors come from and go on my website?
  • How can I improve my website’s speed?
  • What blog content do my visitors like the most?

Google Analytics account. If you have a primary Google account that you use for other services like Gmail, Google Drive, Google Calendar, Google+, or YouTube, then you should set up your Google Analytics using that Google account. Or you will need to create a new one.

Big tip: don’t let your anyone (your web designer, web developer, web host, SEO person, etc.) create your website’s Google Analytics account under their own Google account so they can “manage” it for you. If you and this person part ways, they will take your Google Analytics data with them, and you will have to start all over.

go to Google Analytics and click the Sign into Google Analytics button.

Google Analytics offers hierarchies to organize your account. You can have up to 100 Google Analytics accounts under one Google account. You can have up to 50 website properties under one Google Analytics account. You can have up to 25 views under one website property.

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more on Google Analytics in this IMS blog
http://blog.stcloudstate.edu/ims?s=google+analytics

 

ARLD 2019

ARLD 2019

Paul Goodman

Technology is a branch of moral philosophy, not of science

The process of making technology is design

Design is a branch of moral philosophy, not of a science

 

System design reflects the designer’s values and the cultural content

Andreas Orphanides

 

Fulbright BOYD

 

Byzantine history professor Bulgarian – all that is 200 years old is politics, not history

 

Access, privacy, equity, values for the prof organization ARLD.

 

Mike Monteiro

This is how bad design makes it out into the world, not due to mailcioius intent, but whith nbo intent at all

 

Cody Hanson

Our expertise, our service ethic, and our values remain our greatest strengths. But for us to have the impat we seek into the lives of our users, we must encode our services and our values in to the software

Ethical design.

Design interprets the world to crate useful objects. Ethical design closes the loop, imaging how those object will affect the world.

 

A good science fiction story should be able to predict not the automobile, ut the traffics jam. Frederic Pohl

Victor Papanek The designer’s social and moral judgement must be brought into play long before she begins to design.

 

We need to fear the consequences of our work more than we love the cleverness of our ideas Mike Monteiro

Analytics

Qual and quan data – lirarainas love data, usage, ILL, course reserves, data –  QQLM.

IDEO – the goal of design research isn’t to collect data, I tis to synthesize information and provide insight and guidance that leads to action.

Google Analytics: the trade off. besides privacy concners. sometimes data and analytics is the only thing we can see.

Frank CHimero – remove a person;s humanity and she is just a curiosity, a pinpoint on a map, a line in a list, an entry in a dbase. a person turns into a granular but of information.

Gale analytics on demand – similar the keynote speaker at Macalester LibTech 2019. https://www.facebook.com/InforMediaServices/posts/1995793570531130?comment_id=1995795043864316&comment_tracking=%7B%22tn%22%3A%22R%22%7D

personas

by designing for yourself or your team, you are potentially building discrimination right into your product Erica Hall.

Search algorithms.

what is relevance. the relevance of the ranking algorithm. for whom (what patron). crummy searches.

reckless associsations – made by humans or computers – can do very real harm especially when they appear in supposedly neutral environments.

Donna Lanclos and Andrew Asher Ethonography should be core to the business of the library.

technology as information ecology. co-evolve. prepare to start asking questions to see the effect of our design choices.

ethnography of library: touch point tours – a student to give a tour to the librarians or draw a map of the library , give a sense what spaces they use, what is important. ethnographish

Q from the audience: if instructors warn against Google and Wikipedia and steer students to library and dbases, how do you now warn about the perils of the dbases bias? A: put fires down, and systematically, try to build into existing initiatives: bi-annual magazine, as many places as can

MLPP community of interest

https://umn.webex.com/umn/j.php?MTID=m27d6b04af0ba722e317240b8a68a6e3d

Minitex. Pressbooks stats: started Oct. 2017 books 120 to 454 and users 162 to

Google Analytics, top books by hits through Google Analytics.

Shane Nacherud, Kendall Larson, Ruth Dukelow, Laurie Probst, Anne Hatinen,

Getting Started

IngraSpark print and ebook publishing service

Adobe Acrobat Pro and Illustrator – final cover production

Canva.com – graphic design for covers

Pressbook – web based platform for book creation

Digital Commons / Digital Repository

create copyright page. custom cover.

Minnesota Library Publishing Project

SCSU at 2018 LITA Library Technology Forum

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On behalf of the 2018 LITA Library Technology Forum Committee, I am pleased to notify you that your proposal, “Virtual Reality (VR) and Augmented Reality (AR) for Library Orientation: A Scalable Approach to Implementing VR/AR/MR in Education”, has been accepted for presentation at the 2018 LITA Library Technology Forum in Minneapolis, Minnesota (November 8-10).
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Mark Gill and Plamen Miltenoff will participate in a round table discussion Friday. November 9, 3:30PM at Haytt Regency, Minneapolis, MN. We will stream live on Facebook: https://www.facebook.com/InforMediaServices/

SCSU Augmented Reality Library Tour from Plamen Miltenoff

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Notes from the Forum

Risk and Reward: Public Interest and the Public Good at the Intersection of Law, Tech, and Libraries

https://thatandromeda.github.io/forum18_schedule/

Blog: Copyright Librarian; Twitter: @CopyrightLibn

U of MN has a person, whose entire job is to read and negotiate contracts with vendors. No resources, not comfortable to negotiate contracts and vendors use this.

If you can’t open it, you don’t own it. if it is not ours… we don’t get what we don’t ask for.

libraries are now developing plenty, but if something is brought in, so stop analytics over people. Google Analytics collects data, which is very valuable for students. bring coherent rink of services around students and show money saving. it is not possible to make a number of copyright savings. collecting such data must be in the library, not outside. Data that is collected, will be put to use. Data that is collected, will be put to uses that challenge library values. Data puts people at risk. anonymized data is not anonymous. rethink our relationship to data. data sensitivity is contextual.

stop requiring MLSs for a lot of position. not PhDs in English, but people with specific skills.

perspective taking does not help you understand what others want.  connection to tech. user testing – personas (imagining one’s perspective). we need to ask, better employ the people we want to understand. in regard of this, our profession is worse then other professions.

pay more is important to restore value of the profession.

https://docs.google.com/document/d/1lLHP2TZnmrRodSdulPPOruEeF20iwF5zw6h5aOV8ogg/edit

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Library System Migrations: Issues and Solutions 

https://drive.google.com/open?id=109w_NU3zki_A6Fukpa50zzGJdgazbVSKqf7zAoYaKsc

from Sierra to Alma. SFX. number of challenges

Stanford – Folio, Cornell, Duke and several others. https://www.folio.org/ Alma too locked up for Stanford.

Easy Proxy for Alma Primo

Voyager to OCLC. Archive space from in-house to vendor. Migration

Polaris, payments, scheduling, PC sign up.  Symphony, but discussing migration to Polaris to share ILS. COntent Diem. EasyProxy, from Millenium no Discovery Layer to Koha and EDS. ILL.

WMS to Alma. Illinois State – CARLY – from Voyager to Alma Primo. COntent Diem, Dynex to Koha.

Princeton: Voyager, migrating Alma and FOlio. Ex Libris. Finances migrate to PeopleSoft. SFX. Intota

RFPs – Request for Proposals stage. cloud and self-hosted bid.

Data Preparation. all data is standard, consistent. divorce package for vendors (preparing data to be exported (~10K). the less to migrate, the better, so prioritize chunks of data (clean up the data)

Data. overwhelming for the non-tech services. so a story is welcome. Design and Admin background, not librarian background, big picture, being not a librarian helps not stuck with the manusha (particular records)

teams and committees – how to compile a great team. who makes the decision. ORCHID integration. Blog or OneNote place to share information. touch base with everyone before they come to the meeting. the preplanning makes large meetings more productive.

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Using Design Thinking — Do we really want a makerspace? 

makerbot replicator 3d printer

one touch studio 4 ready record studio. data analytics + several rooms to schedule.

lighting turned on when USB drive inserted.

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Article Shortcuts 

2:30 – 2:50

Talk To the Phone (Because the Human Is Overwhelmed) 

Google physical web beacons, NFC lables, QR codes, Augmented Reality. magnetic position. nearby navigations

 

Library Technology Conference 2018

Plamen Miltenoff and Mark Gill presentation: http://sched.co/E8l3

#LTC2018 #VRlib – join us for a discussion

Library Technology Conference 2018 from Plamen Miltenoff
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http://libtechconf.org/schedule/

 Keynote Speaker: Sarah T. Roberts

Commercial Content Moderation:

social media – call centers in Iowa, where agriculture is expected. not an awesome job. http://sched.co/D7pQ
Caleris as featured in New York Times.
Sarah Roberts talk about psychological effects of working at Caleris; it resembles the effect of air strikes on the drone pilots
http://www.nytimes.com/2013/02/23/us/drone-pilots-found-to-get-stress-disorders-much-as-those-in-combat-do.html
Flipping and Assessing Information Literacy
Mary Beth Sancomb-Moran
Librarian, University of Minnesota Rochester
DOI purpose for students’ research
http://ilaap.ca/ to asses the lib instruction
https://www.qualtrics.com/
4 videos 3 min each
Building Online Exhibits with the Islandora Digital Asset Management Solution

Alex Kent

Drupal based. Google Analytics like. Bookmarks. objects list can be shared through social media, email, etc. Pachyderm used to have timeline like Islandora. still images, audio, video

Library as Publisher: OpenSUNY Textbooks

Leah Root

http://sched.co/D7iS

Publishing/Web Services Developer, Milne Library, State University of New York at Geneseo
http://navigator.suny.edu/content/about
https://textbooks.opensuny.org/suny-oer-services-request/
executive board and advisory staff
jQuery
digital humanities
https://www.facebook.com/InforMediaServices/videos/1471602976283528/
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Notes from LIBTECH 2017: http://blog.stcloudstate.edu/ims/2017/03/07/library-technology-conference-2017/

mine social media

How to Successfully Mine Your Social Media Data

by Alex York on June 22, 2016

http://sproutsocial.com/insights/social-media-data/

social media has a strong return on investment (ROI) – how to

Social media data is the collected information from social networks that show how users share, view or engage with your content or profiles. These numbers, percentages and statistics provide better insights into your social media strategy.

social media analytics to make sense of the raw information.
media data as the ingredients to your meal and the analysis as your recipe. Without the recipe, you wouldn’t know what to make or how to cook it.

Some of the raw social media data can include:

  • Shares
  • Likes
  • Mentions
  • Impressions
  • Hashtag usage
  • URL clicks
  • Keyword analysis
  • New followers
  • Comments

Key performance indicators (KPIs) are the various business metrics used to measure and analyze certain aspects of your business. Social media KPIs are the metrics that likely factor into your social media ROI.

Facebook business page, you can analyze some KPIs within the social network. The most essential Facebook metrics include (see entire article).

Twitter Analytics

  • Engagement Rate: Total link clicks, Retweets, favorites and replies on your Tweet divided by total impressions.
  • Followers: Total number of Twitter followers.
  • Link Clicks: Total number of URL and hashtag links clicked.
  • Mentions: How many times your @username was mentioned by others.
  • Profile Visits: Total Twitter profile visits.
  • Replies: How many times people replied to your Tweets.
  • Retweets: Total Retweets received by others.
  • Tweet Impressions: Total of times your Tweet has been viewed whether it was clicked or not.
  • Tweets: How many Tweets you’ve posted.

LinkedIn Analytics

Here are the top LinkedIn metrics:

  • Clicks: Total clicks on a post, company name or logo.
  • Engagement: Total interactions divided by number of impressions.
  • Followers: Total number of new followers through a sponsored update.
  • Impressions: Total times your update was visible to other users.
  • Interactions: Total number of comments, likes, comments and shares.

Google Analytics

  • Average Session Duration: Average session times users spend on your site.
  • Bounce Rate: Percentage of users leaving your site after one page view.
  • New Users: Total number of new users coming to your site for the first time.
  • Pages / Session: Average number of pages a user views each session.
  • Pageviews: Number of pages loaded or reloaded in a browser.
  • Sessions: Total times when users are active on your site.

need to decipher what’s most important.

If you wanted to track audience growth on Facebook, consider engagement rates, new followers, Post reach and organic Likes.

For example, if you launched a social media campaign, track data that highlights your ROI. According to Mashable, your ROI cycle for a social media campaign should be set up in three stages:

  1. Launch
  2. Management
  3. Optimization

41% of companies and agencies no clue about their social media financial impact. It’s nearly impossible to figure out data overnight. Instead, it takes months of tracking to ensure your future business decisions are valuable.

Sprout’s suite of social media analytics tools give you presentation-ready reports on major social networks.

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more on social media analytics:

http://blog.stcloudstate.edu/ims?s=social+media+analytics

more on social media stats in this IMS blog

http://blog.stcloudstate.edu/ims?s=social+media+statistics

 

tech lib conference 2016

http://2016libtechconference.sched.org/event/69f9/come-on-down-gaming-in-the-flipped-classroom#

avatar for Angie Cox

Angie Cox

Instruction and Liaison Librarian, University of Northern Iowa
games and gamification. the semantics are important. using the right terms can be crucial in the next several years.

gamification for the enthusiasm. credit course with buffet. the pper-to-peer is very important

gaming types

affordability; east to use; speed to create.

assessment. if you want heavy duty, SPSS kind of assessment, use polldaddy or polleverywhere.
Kahoot only Youtube, does not allow to upload own video or use Kaltura AKA Medispace, text versus multimedia
Kahoot is replacing Voicethread at K12, use the wave

Kahoot allows to share the quizzes and surveys
Kahoot is not about assessment, it is not about drilling knowledge, it is about conversation starter. why do we read an article? there is no shame in wrong answer.

the carrot: when they reach the 1000 points, they can leave the class

Kahoot music can be turned off, how short, the answers are limited like in Twitter

Quizlet

screenshot their final score and reach 80%

gravity is hard, scatter start with. auditory output

drill game

Teach Challenge.

1st day is Kahoot, second day is Team challange and test

embed across the curriculum

gaming toolkit for campus

 

what to take home: have students facing students from differnt library

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http://sched.co/69f2

Putting it all together: a holistic approach to utilizing your library’s user data for making informed web design decisions 

In the age of Big Data, there is an abundance of free or cheap data sources available to libraries about their users’ behavior across the many components that make up their web presence. Data from vendors, data from Google Analytics or other third-party tracking software, and data from user testing are all things libraries have access to at little or no cost. However, just like many students can become overloaded when they do not know how to navigate the many information sources available to them, many libraries can become overloaded by the continuous stream of data pouring in from these sources. This session will aim to help librarians understand 1) what sorts of data their library already has (or easily could have) access to about how their users use their various web tools, 2) what that data can and cannot tell them, and 3) how to use the datasets they are collecting in a holistic manner to help them make design decisions. The presentation will feature examples from the presenters’ own experience of incorporating user data in decisions related to design the Bethel University Libraries’ web presence.

http://tinyurl.com/jbchapf

data tools: user testing, google analytics, click trakcer vendor data

  1. user testing, free, no visualization, cross-domain, easy to use, requires scripts
    qualitative q/s : why people do what they do and how will users think about your content
    3 versions: variables: options on book search and order/wording of the sections in the articles tab
    Findings: big difference between tabs versus single-page. Lil difference btw single-page options. Take-aways it won’t tell how to fix the problem, how to be empathetic how the user is using the page
    Like to do in the future: FAQ and Chat. Problem: low use. Question how to make it be used (see PPT details)
  2. Crazy Egg – Click Trackers. not a free tool, lowest tier, less $10/m.
    see PPT for details>
    interaction with the pates, clicks and scrollings
  3. scroll analytics
    not easy to use, steep learning curve
    “blob” GAnalytics recognize the three different domains that r clicked through as one.
  4. vendor data: springshare
    chat and FAQ
    Libguides

questions:

is there a dashboard tool that can combine all these tools?
optimal workshop: reframe, but it is more about qualitative data.
how long does it take to build this? about two years in general, but in the last 6 months focused.

artificial-intelligence engine https://www.technologyreview.com/s/600984/an-ai-with-30-years-worth-of-knowledge-finally-goes-to-work/,
Doug Lenat

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