Where Should You Use Instagram Hashtags – in the Post or Comments?
Instagram has done some tweaking of their algorithm
which is making competition for visibility on the platform much tougher. According to our Facebook connections, this is a deliberate move to help reduce the spammy and less relevant behavior of certain Instagram accounts.
a great study
that analyzed the content performance of Instagram posts when the hashtags are placed in the post compared to when hashtags are placed in the comments.
Including hashtags in the post resulted in 9.84% more Likes and 29.4% more Reach. Placing the hashtags in the comments resulted in 19.3% more comments for some strange reason.
Placing hashtags in the Instagram post resulted in 18% better content performance metrics. While this might seem like a slim margin, you must consider the extra time and steps it would take to go back and remember to add hashtags into your posts’ comments.
more on hashtags in this IMS blog
more on Instagram hashtags in this IMS blog
How to Use Google+ Hashtags for More Exposure
Google+ uses hashtags to explore a topic rather than curate it. When you search for a hashtag within Google+, the network auto-selects related hashtags and trending topics and returns those along with the hashtag you typed in.
If you teach fully online, please share your favorite for ice breaker activities (include names of tools used if needed). Thanks!
more on ice breakers in this IMS blog
Nearly 200 colleges face federal civil rights investigations opened in 2019 about whether they are accessible and communicate effectively to people with disabilities.
As a result, colleges are rolling out social media accessibility standards and training communications staff members to take advantage of built-in accessibility tools in platforms including YouTube, Facebook and Twitter.
For example, last fall, a blind man filed 50 lawsuits against colleges whose websites he said didn’t work with his screen reader. And on August 21, in Payan v. Los Angeles Community College District, the Federal District Court for the Central District of California ruled that Los Angeles Community College failed to provide a blind student with “meaningful access to his course materials” via MyMathLab, software developed by Pearson, in a timely manner.
YouTube and Facebook have options to automatically generate captions on videos posted there, while Twitter users with access to its still-developing Media Studio can upload videos with captions. Users can provide alt-text, or descriptive language describing images, through Facebook, Twitter, Instagram and Hootsuite.
California State University at Long Beach, for instance, advises posting main information first and hashtags last to make messages clear for people using screen readers. The University of Minnesota calls for indicating whether hyperlinks point to [AUDIO], [PIC], or [VIDEO]. This summer, leaders at the College of William & Mary held a training workshopfor the institution’s communications staff in response to an Office for Civil Rights investigation.
an online website accessibility center.
more on SM in education
Pearson “digital first” strategy.
My note: see our postings
It also enables Pearson to staunch the bleeding caused by an explosion in the second-hand market. A company called Chegg launched the first major online textbook rental service in 2007; Amazon followed suit in 2012. Both advertise savings of up to 90 percent off the sticker price.
But more technology doesn’t always mean better results. Within K-12 learning environments, the digital divide means that students in low-income and rural households have less access to reliable internet and fewer connected deviceson which to complete the online portions of their homework. And while Pearson’s initiative applies only to textbooks in higher ed, the shift to digital has implications at the collegiate level as well.
Just as traditional software has a thriving open source community, textbooks have Open Educational Resources, complete textbooks that typically come free of charge digitally, or for a small fee—enough to cover the printing—in hard copy. And while it’s not an entirely new concept, OER has gained momentum in recent years, particularly as support has picked up at an institutional level, rather than on a course by course basis. According to a 2018 Babson College survey, faculty awareness of OER jumped from 34 percent to 46 percent since 2015.
One of OER’s leading proponents is OpenStax, a nonprofit based out of Rice University that offers a few dozen free textbooks, covering everything from AP Biology to Principles of Accounting. In the 2019–2020 academic year, 2.7 million students across 6,600 institutions used an OpenStax product instead of a for-profit equivalent.
The knock against OER is that, well, you get what you pay for. “One faculty member told me only half-jokingly, that OER is like a puppy that’s free. You get the free puppy, but then you have to do all the work,” says Cengage’s Hansen, who argues that traditional publishers provide critical supporting materials, like assessment questions, that OER often lacks, and can push more regular updates.
By virtue of being free, OER materials also heavily skew toward digital, with hardcover as a secondary option. (Or you can download the PDF and print it out yourself.) The same caveats about efficacy apply. But at least OER doesn’t lock you into one digital platform, the way the major publishers do. OpenStax alone counts around 50 ecosystem partners to provide homework and testing support.
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Or you could always split the difference.
That’s the territory Cengage wants to stake out. Late last summer, the educational publishing behemoth—it announced a planned merger with McGraw Hill in May; the combined company would surpass all but Pearson in market capitalization—rolled out Cengage Unlimited, a “Netflix for Textbooks” model that rolls all textbook rentals and digital platform access into a single rate: $120 for a semester, $180 for a full year, or $240 for two years. Almost a year in, the US-only program has a million subscribers.
My note: more about Cengage and McGraw Hill in this blog
this added Sept 13, 2019:
more on textbooks in this IMS blog
more on facial recognition in this IMS blog
more on surveillance in this IMS blog
more on AI in this IMS blog