Where Should You Use Instagram Hashtags – in the Post or Comments?
Instagram has done some tweaking of their algorithm
which is making competition for visibility on the platform much tougher. According to our Facebook connections, this is a deliberate move to help reduce the spammy and less relevant behavior of certain Instagram accounts.
a great study
that analyzed the content performance of Instagram posts when the hashtags are placed in the post compared to when hashtags are placed in the comments.
Including hashtags in the post resulted in 9.84% more Likes and 29.4% more Reach. Placing the hashtags in the comments resulted in 19.3% more comments for some strange reason.
Placing hashtags in the Instagram post resulted in 18% better content performance metrics. While this might seem like a slim margin, you must consider the extra time and steps it would take to go back and remember to add hashtags into your posts’ comments.
more on hashtags in this IMS blog
more on Instagram hashtags in this IMS blog
Instagram positioned itself as the third most popular social media app
and the best social media app of 2016.
Twitter saw a decrease in users over the past year and even death of their beloved 6-second video-clip sharing app, Vine.
In an article entitled ‘Why Vine Died,’ Casey Newman reported the following, “Former executives say that a major competitive challenged emerged in the form of Instagram, which introduced 15-second video clips in June 2013.
Instagram remained stable with the introduction of new features like stories and video channels, resources of it’s parent company, Facebook, and the introduction of ads to the platform that look very similar to the posts in a user’s feed.
In addition to a total logo redesign, Instagram shifted its focus from just pictures, to longer video (from 15 sec. to one minute) and direct messaging features, such as group posts and disappearing video. Explore Channels in Discover let people discover new photo and video content based on interests. Instagram Stories added a new element to the Instagram experience showing highlights from friends, celebrities and businesses one follows without interfering with their feed. Instagram also caters to business needs through its Instagram for Business platform that allows for instant contact, detailed analytics and easy-to-follow linked content.
Most recently, Instagram released live video in their stories feature. Users can start a live stream in their Instagram story and view comments and feedback from their viewers in real time! This feature is similar to apps like musical.ly and live.ly which has over 80 million users and 62% of its users are under 21.
#StudentVoices #MillennialMondays #WhatToWatch
#MillennialMondays is a new series that aims to discuss relevant topics on careers and business from a millennial perspective.
more on instagram in this IMS blog
more on Snapchat in this IMS blog
more on Instagram in this IMS blog
How to delete the hidden map in Instagram that shows where you live
Instagram wants you to share your most special moments on its ap, but if you’ve been using it for awhile you may have also accidentally shared some much more personal information.
Instagram just introduced the feature everyone’s been asking for
will now allow users to post in landscape and portrait formats.
1. Like to Win Contests
2. Hashtag User-Generated Content Contests
3. Email-Gated Contests
1. Videohance – Create Awesome Instagram Videos
2. iWatermark – Protect Your Pictures
3. Flipagram – Create Video With Your Pictures
4. Diptic – Create a Scrapbook of Images
5. Camera+ – Improve the Quality of your Photos
6. Repost Whiz – Repost Other Users’ Instagram Content
7. InstaSize – Resize Your Images
8. Word Swag – Put Text Overlays on Images
9. Emoji app – Add Emojis to your Images
the ability of anyone, with internet access, to communicate instantaneously to a global network
n the world of Instagram and Pinterest, brands are equal opportunity participants with consumers. Brands create stories that entice and capture consumers’ attention to leverage their influence. Users interact with the brand by commenting, liking, or ignoring. In an instant, you know if you have a hit or a dud. When something is a hit, it is popular, but more importantly, it becomes influential. The relationship between brands and consumers has become peer based.
Both platforms are B2C driven, but does Instagram win as the more effective of the two?
Instagram can be shared vertically across Facebook, Twitter, Google+ and other platforms. Pinterest is about curating and discovering information. Instagram gives you the opportunity to reveal a personal side to your brand and to interact with your audience.
Instagram creates narratives and that may be the characteristic that trumps Pinterest. Instagram defines and shapes brands while Pinterest sells brands.
How To Use Instagram In Your Classroom
Instagram is a hugely popular social network for photo sharing.
- Student Work Showcase
- Student of the Week
- Class Memories
- Historical Figures
- Literary Characters
- Reading Recommendations
- Scavenger Hunt
- Writing Ideas
- Document Progress
How to Master Instagram in 8 Simple Steps
1. Create your story
2. Create your content
3. Put yourself out there.
4. Break down your platform barriers
5. Nurture a clear following
6. Engage with your followers
7. Reward your followers with coupons, contests, or previews of upcoming events
8. Watch it grow