The Endgame for LinkedIn Is Coming
LinkedIn had — and still has — multiple branded apps: Job Search, SlideShare, Learning, Recruiter, Sales Navigator and something call ‘Elevate”, which purports to “build your reputation by sharing smart content”. A news and publishing app called Pulse was integrated into the main app in May 2017.
The idea of selling relevant services to your user base is good, but not if you can’t do it well.
LinkedIn’s employees were actually using G suite — the whole bag: Gmail, Calendar, Drive, Hangouts, Docs, Sheets… — before the Microsoft acquisition.
more on LInkedIn in this IMS blog
The American Library Association said in a statement Monday that the planned changes to Lynda.com, which are slated to happen by the end of September 2019, “would significantly impair library users’ privacy rights.” That same day, the California State Library recommended that its users discontinue Lynda.com when it fully merges with LinkedIn Learning if it institutes the changes.
The library groups argue that by requiring users to create LinkedIn accounts to watch Lynda videos, the company is going from following best practices about privacy and identity protection to potentially asking libraries to violate a range of ethics codes they have pledged to uphold. The ALA’s Library Bill of Rights, for instance, states that: “All people, regardless of origin, age, background, or views, possess a right to privacy and confidentiality in their library use. Libraries should advocate for, educate about, and protect people’s privacy, safeguarding all library use data, including personally identifiable information.”
The change will not impact most colleges and university libraries or corporate users of Lynda.com services, who will not be required to force users to set up a LinkedIn profile. LinkedIn officials say that’s because colleges and corporations have more robust ways to identify users than public libraries do.
LinkedIn acquired Lynda.com in 2015 for $1.5 billion. The following June, Microsoft bought LinkedIn for $26.2 billion, the company’s largest-ever acquisition.
more on privacy in this IMS blog
LinkedIn launches its own Snapchat Stories. Here’s why it shouldn’t have
No app is safe from the Stories plague
LinkedIn confirms to TechCrunch that it plans to build Stories for more sets of users, but first it’s launching “Student Voices” just for university students in the U.S. The feature appears atop the LinkedIn home screen and lets students post short videos to their Campus Playlist.
My note: Since 2012, I unsuccessfully tried to convince two library directors to approve similar video “channel” on the SCSU library web page with students’ testimonies and ability for students to comment / provide feedback regarding the issues raised in the videos. Can you guess the outcome of such proposal?
A LinkedIn spokesperson tells us the motive behind the feature is to get students sharing their academic experiences like internships, career fairs and class projects that they’d want to show off to recruiters as part of their personal brand.
more on LinkedIn in this IMS blog
Are LinkedIn Groups Worth the Trouble? 17 Tips for Success
Use LinkedIn Groups not only as a way to distribute content, but also as a way to listen to our audience.
Any LinkedIn user can create a group in a matter of minutes. But it is crucial to lay a solid foundation to help ensure the group’s success. Some things to consider:
- Develop a mission statement that distinctly outlines why the group exists to give a clear vision to both potential members and your brand.
- Use targeted keywords in its title and to identify its category so the group can be found in organic search rankings.
More on LinkedIn in this blog:
My note: LinkedIn is making one step further toward establishing itself as a viable option for electronic portfolio.
LinkedIn Intros One-Click Program for Adding Degree Credentials to User Profiles
With a newly expanded “Add to Profile” program from LinkedIn, colleges and universities can invite their graduates to display their degrees and certificates on their LinkedIn profiles by clicking a single link.
more on electronic portfolios on this blog:
1. A profile picture that won’t get you hired.
Do yourself a favour and click the “People you may know” button and pick something you like that has a little more respectability to it. The same applies for avatars and pictures with someone else other than you in them.
2. A professional headline that is anything but.
Use a description that is both accurate and related to either the benefit you provide or your title within your company. Either way, this is guaranteed to return your profile in some searches.
3. Shameless friend collecting.
It’s a bad first impression. Give people a reason to connect with you and start off on the right foot.
4. Not even really wanting to be friends.
What do you do with all those connections? Do you actively keep in touch? What do you do when you get a message from a contact about business? Do you tut, sigh and ignore them? Fly into a rant about people contacting you on LinkedIn to talk business opportunities?
5. Going all “selly sell” right off the bat.
Do you send spam messages? The LinkedIn inbox delivers into your recipient’s inbox. It might be a warmer and softer way to get noticed but there is no relationship. Better to create rapport by asking questions, sharing content, joining the same group and showing your expertise and counselling side there.
6. Joining groups and not getting involved.
If you join groups and then don’t contribute, you’re partially responsible for the failure of the group. Quickest remedy is to set your group digest emails to once weekly and comment on a few discussions once a week when your email lands.
7. Liking and commenting on absolutely everything.
Liking and commenting on everything works well on Facebook and gives your friends a vanity boost but on LinkedIn less so. Think of it as being at that networking event and you’re the loud self absorbed guy no-one wants to talk to. Not quite so appealing?
8. Sending tweets directly into LinkedIn.
The automatic #in from Twitter was removed several years ago but it doesn’t stop the socially savvy copying and pasting or using a third party like Hootsuite to update multiple platforms at the same time. I do this but do try to tailor the messages to not include @ and #. Are your tweets even relevant to your LinkedIn audience? You’ll see they might jar after a while.
9. Asking people you barely know for endorsements and testimonials.
It’s a bit like asking your Facebook page to be liked but actually more vulgar because they haven’t presumably sampled your expertise yet.
10. Insharing Richard Branson’s (and other influencer) updates.
OK, it’s not Richard’s fault, but my point is, I often get to see what Richard and many others have to see a hundred times in my feed thanks to this piece of functionality. It’s got to Facebook like proportions.
When hundreds of people do the obvious, have the bottle to stay true to yourself and go your own way.