These findings come from a March 2017 survey by content provider and streaming solutions company Fullscreen and market research firm Leflein Associates, which polled 1,173 American internet users from ages 13 to 34.
younger internet users, the so-called Generation Z (ages 13 to 17), are moving away from text-based content online, as well as television, while increasing their time with video and social media.
In 2015, for example, Juliet Lapidos — born the same year I was — may have put it best in a column for the New York Times headlined “Wait, What, I’m a Millennial?” “I don’t identify with the kids that Time magazine described as technology-addled narcissists, the Justin Bieber fans who ‘boomerang’ back home instead of growing up,” she writes.
Old Millennials, as I’ll call them, who were born around 1988 or earlier (meaning they’re 29 and older today), really have lived substantively different lives than Young Millennials, who were born around 1989 or later, as a result of two epochal events that occurred around the time when members of the older group were mostly young adults and when members of the younger were mostly early adolescents: the financial crisis and smartphones’ profound takeover of society. And according to Jean Twenge, a social psychologist at San Diego State University and the author of Generation Me: Why Today’s Young Americans Are More Confident, Assertive, Entitled—and More Miserable Than Ever Before, there’s some early, emerging evidence that, in certain ways, these two groups act like different, self-contained generations.
Millennials, we hear over and over again, are absolutely obsessed with social media, and live their entire social lives through their smartphones. I tweet too much, sure, but I’ve never blasted a ’gram (did I say that right?); even thinking about learning how to Snapchat makes me want to take a long, peaceful nap
#2: New Platform Features Spur Millennial Adoption
Facebook – An RBC Capital Markets social media survey showed that in the last year, an average of 33% of Millennials who took the survey increased the time they spent on Facebook, whereas an average of 23.5% decreased their time on Facebook.
In your content marketing, give Millennials something for their time, attention, and (hopefully) loyalty. They’re more likely to trust your brand if you show a genuine interest in educating them with a how-to, for example.
a high-paying career as a cyber security professional requires skills millennials value, such as problem solving, analytical thinking and communication — and employment opportunities are available across a wide variety of sectors, including start-ups, government and hospitals.
Key findings from the report:
64 percent of young adults in the U.S. heard about cyberattacks in the news last year, up from 36 percent the previous year, and compared to 48 percent of young adults worldwide;
70 percent of millennials in the U.S. said cyber security programs or activities are available to them, up from 46 percent the previous year, and compared to 68 percent worldwide;
21 percent of young men expressed interest in cyber competitions, compared to 15 percent of women;
48 percent or respondents said more information about the specifics of cyber security jobs would help increase interest;
59 percent of young men and 51 percent of young women received formal cyber safety lessons in school, up from 43 percent and 40 percent respectively last year; and
40 percent of respondents said parents are the most influential people helping them with career advice, and 19 percent said no one was influential in helping them with career advice.
more on cybersecurity in this blog
disconnects into three categories—technology, policy, and unexploited opportunities—and discuss ways academic libraries can create next-generation landscapes to address these gaps.
Most library information systems and discovery tools are not easy to customize and remain substantially limited by an enduring library obsession with individual privacy and copyright.
Some of the key technology disconnects between libraries and current online communities include:
Libraries lack tools to support the creation of new-model digital scholarship and to enable the use of Web services frameworks to support information reformatting (for example, RSS) and point-of-need Web-based assistance (multimedia tutorials or instant messaging assistance).
Dogmatic library protection of privacy inhibits library support for file-sharing, work-sharing, and online trust-based transactions that are increasingly common in online environments, thus limiting seamless integration of Web-based services.
Ubiquitous handheld access is more prominent thanks to digital lifestyle devices such as smart phones and iPods, yet libraries still focus on digital content for typical desktop PCs.
Drawing a clear line between technology and policy can be difficult. For example, how many of the characteristics of current libraries (identified by the list below) are driven purely by technology or by policy? These traits include:
Mainly electronic text-based collections with multimedia content noticeably absent
Constructed for individual use but requires users to learn from experts how to access and use information and services
Library presence usually “outside” the main online place for student activity (MySpace, iTunes, Facebook, the campus portal, or learning management system)
Similarly, a policy solution might be required to address the following types of disconnects between libraries and online users:
Deliberately pushing library search tools into other environments such as learning management systemsor social network infrastructure and, conversely, integrating popular external search tools into library frameworks (such as Google Scholar and MS Academic Live Search or LibX.org)
Libraries linking and pointing to larger sets of open-access data that add context to their local collections
Restructuring access to reflect use instead of library organizational structure
What is your library doing to:
Support the user’s affinity for self-paced, independent, trial-and-error methods of learning?
Create opportunities to make library information look and behave like information that exists in online entertainment venues?
Explore alternative options for delivering information literacy skills to users in online environments and alternate spaces?
Apply the typical user’s desire for instant gratification to the ways that libraries could be using technology for streamlined services?
Redefine administrative, security, and policy restrictions to permit online users an online library experience that rivals that of a library site visit?
Preserve born-digital information?
The promise of seamlessness that stems from ubiquitous computing access and instantly available networked information is, unfortunately, stifled significantly within the libraries of today.
In 2013, the Program for the International Assessment of Adult Competencies (PIAAC) released the first-ever global data on how the U.S. population aged 16 to 65 compared to other countries in terms of skills in literacy and reading, numeracy, and problem-solving in technology-rich environments (PS-TRE).
Overall, revealed the data, despite having the highest levels of educational attainment of any previous American generation, Millennials, on average, demonstrate relatively weak skills in all skill sets researched compared to their international peers.
In literacy, U.S. millennials scored lower than 15 of the 22 participating countries. Only millennials in Spain and Italy had lower scores.
Our best-educated millennials—those with a master’s or research degree—only scored higher than their peers in Ireland, Poland, and Spain.
“If we expect to have a better educated population and a more competitive workforce, policy makers and other stakeholders will need to shift the conversation from one of educational attainment to one that acknowledges the growing importance of skills and examines these more critically,” writes Kirsch. “How are skills distributed in the population and how do they relate to important social and economic outcomes? How can we ensure that students earning a high school diploma and a postsecondary degree acquire the necessary skills to fully participate in our society?
The study also looked at U.S. millennials’ consumption of various media and technologies, finding that 76 percent watch online video on a daily basis; 71 percent use social media; and 55 percent use instant messaging. They spend nearly 3 hours a day watching on-demand video and TV shows on the Internet.