Searching for "snapchat"
Using Snapchat to Reach Library Patrons Workshop
A two-part workshop running 90 minutes each session on Thursday, August 24, 2017 at 2:30pm Eastern/1:30 Central/12:30 Mountain/11:30am Pacific and Thursday, August 31, 2017 at 2:30pm Eastern/1:30 Central/12:30 Mountain/11:30am Pacific
Snapchat is one of the 10 most downloaded apps in the world and a key means of communication for individuals aged 13-34. Emerging quickly onto the social media scene, Snapchat has left many librarians wondering how to incorporate it into their outreach strategy. In this two-part workshop, social media expert Paige Alfonzo responds to this question and teaches you how to successfully leverage Snapchat as a marketing tool—one that can be used for readers’ advisory, promotion, information dissemination, and a variety of other marketing purposes.
In part one, Alfonzo covers the ins and outs of the platform—from teaching you the basics of setting up an account, adding friends, and sending snaps to demonstrating how to annotate snaps, incorporate filters, and use Snapchat Stories and Memories. In part two, Alfonzo delves into the specifics of how to make Snapchat work in libraries by discussing how librarians have successfully used Snapchat to promote their services, then she provides you with an opportunity to participate hands on with Snapchat by sending snaps to each other. The workshop will leave you with useful approaches to get creative with the app and expand your social media strategy.
more on social media for the library in this IMS blog
more on Snapchat in this IMS blog
more on Instagram in this IMS blog
High Schools Experiment With Snapchat to Reach Teens
My note: the US News and World Report is behind times on its reporting, unless this article has been held for a while by their editor: teenagers moved from Snapchat as quickly as they moved away from Facebook to Twitter and from Twitter to Snapchat. The generation, which is running US News and World Report is way too slow to notice the nomadic social media moves of the Millennials.
Here is the January 2016, exchange among faculty on the blend/online education listserv, which could’ve helped the author, Alexandra Pannoni line up with the times:
The cited case from Nebraska, Katelyn Gilroy, a library media specialist, who is using Snapchat or school purposes, can undoubtedly have a niche in education, enticing students to learn about their library, reading, etc.
However, it is questionable to present the media specialist’s case from Nebraska as a blank statement; a case, which can be adopted nationwide. Ms. Pannoni fails to mention that since 15 years ago, when instant messaging was the “snapchat” of the times, U.S. students consider these applications their “virtual mall,” where they like to hang out, but are not keen to consider them for educational purposes. In the same fashion, U.S. students are somehow unique in considering Facebook, later Twitter, then Snapchat and now Kik, Yammer, Celly, or Elgg a domain reserved for their private, extracurricular activities.
More about use of social media in education in this IMS blog:
Snapchat Is the Fastest Growing Social Network (Infographic)
The author erroneously focuses on Snapchat as a service and university administration, monitoring and censorship; it is a basic issue of education. Educating the Millennials and Gen Z about privacy, netiquette and digital humanity.
Education is about letting students explore, fail, learn from their failure and improve. #FinlandPhenomenon
Temporary Messages, Lasting Impact
From the responses under the article:
Still trying to understand the academy’s apparent obsession with monitoring and controlling/influencing every possible aspect of student and faculty behavior, on and off campus. Sometimes I can’t decide if it’s kind of a Stalinist control thing, a guy in the back of a windowless van thing, or some kind of extension of a juvenile obsession with everyone’s behavior but your own. That someone complains does not automatically suggest that someone must “do something,” particularly when “doing something” is often prohibited by law to begin with (in the case of administrators and the university).
College students love snapchat!
It’s personal, creative, quick, fun, and free.
“According to research by Sumpto…as much as 77 percent of college students use Snapchat every day.
37 percent of the study respondents cited “creativity” as their main use of the app. “Keeping in touch” and “easier than texting” were reasons for 27 percent and 23 percent, respectively.”
Reasons young adults ages 18-26 use snapchat:
- “I like sharing weird things I see when I’m out…When you get ugly selfies from someone, that’s how you know you’re good friends.”
- “I only ever use it for funny pictures or to show what I’m doing to my friends, but I have people that use it as a replacement for texting.”
- “Snapchat is the ultimate social media tool — users want to share their lives to anyone they choose to elicit possible feedback, but without the necessity of it being stored…Snapchat provides an easier answer to Facebook’s ‘What are you doing right now?’ I use it personally to stay in touch with friends and show people what I’m doing.”
Colleges are also starting to get on the bandwagon — Snapchat launched Our Campus Story in October 2014 to four schools.
How Colleges are using snapchat:
- Orientation: (Tennessee Wesleyan College) “Where’s Wesley” scavenger hunt
- Updates: (Tennessee Wesleyan College) Sharing updates about events and activities on campus
- Recruiting: (Eastern Washington University and the University of Kansas) communicating with young athletes interested in joining their teams
More IMS blog entries on Snapchat and its use in education:
Peer-reviewed and popular literature:
Robbins, S. P., & Singer, J. B. (2014). From the editor—The medium is the message: Integrating social media and social work education. Journal Of Social Work Education, 50(3), 387-390.
Waxman, O. B. (2014). Snapchat Grows Up: How College Officials Are Using the App. Time.Com, 1.
JO, M. (2014, March 22). Teacher sees value in online connection. Dominion Post, The. p. A2.
Couros, G. (n.d.). Snapchat and Education. Retrieved from http://georgecouros.ca/blog/archives/4866
Wiederman, K. (2014, May 2). Snapchat: The Newest Higher Ed Communication Tool | Merge. Retrieved from http://www.mergeagency.com/digital-marketing/snapchat-newest-higher-ed-communication-tool
Privacy and security:
Stretton, T., & Aaron, L. (2015). Feature: The dangers in our trail of digital breadcrumbs. Computer Fraud & Security, 201513-15. doi:10.1016/S1361-3723(15)70006-0
YOUNG, D. (2014). NOW YOU SEE IT, NOW YOU DON’T… OR DO YOU?: SNAPCHAT’S DECEPTIVE PROMOTION OF VANISHING MESSAGES VIOLATES FEDERAL TRADE COMMISSION REGULATIONS. Journal Of Information Technology & Privacy Law, 30(4), 827.
Ekman, U. (2015). Complexity of the ephemeral – snap video chats. Empedocles: European Journal For The Philosophy Of Communication, 5(1/2), 97-101. doi:10.1386/ejpc.5.1-2.97_1
Flandez, R., & Wallace, N. (2014). Nonprofits Must Guard Against Imposters. Chronicle Of Philanthropy, (09),
O’Neil, M. (2014). Oh, Snap! A Q&A With DoSomething.org’s Snapchat Strategists. Chronicle Of Philanthropy, (01),
MESSITT, M. (2014). Cyberbullying Happens in Code. Break It. Education Digest, 79(9), 51.
My Note: Excellent article with ideas for promoting the MakerSpace
Snapchat is a Smartphone application that allows users to send photos or short videos to another user. But with Snapchat messages, they disappear after viewing–usually in just a few seconds–so they can’t be forwarded or saved.
how do you build brand awareness on a temporary medium?
Do you think a short Snapchat video of your CEO playing Halo in the conference room would be interesting to a younger audience? A VP sleeping in an office meeting? The HR Director’s bad tie or haircut? Scenes such as these are the coin-of-the-realm in brand marking these days–the way for you and your brand to be “not that guy.” And Snapchat’s temporary nature is the perfect place for such less-than-serious messaging.
You may find it difficult to engage your senior leadership–or other company leaders–in being Snapchat fodder. Or you may decide that producing short clips or funny photos just isn’t worth the marketing investment. Both are fine conclusions.
SORRY, POWERPOINT: THE SLIDE DECK OF THE FUTURE WILL BE IN AR
the product isn’t ready for a public launch yet. Prezi has enlisted a select group of influencers to try out the AR tools and offer feedback before the company releases a beta version.
more on effective presentations in this IMS blog
How to Choose the Right Social Media for Your Nonprofit
October 4, 2017 Wayne Elsey
The pros and cons of Facebook, Twitter, Instagram, Snapchat
more on social media in this IMS blog
News Use Across Social Media Platforms 2017
Furthermore, about three-quarters of nonwhites (74%) get news on social media sites, up from 64% in 2016.
Twitter, YouTube and Snapchat have grown in share of users who get news on each site.
Twitter, YouTube and Snapchat have grown in share of users who get news on each site
More Americans now get news on multiple social media sites
Snapchat has by far the youngest group of news users – 82% are ages 18-29. While Facebook and YouTube are still the most popular among this age group for news overall, the makeup of the app’s news audience means that about one-in-five (21%) 18- to 29-year-olds now get news on Snapchat.
Many social media news consumers still get news from more traditional platforms
more on social media in this IMS blog