My note: Branding in social media times is a very specific act. Ingenuity is the keyword; even when repeating someone else. Copying someone else is copying someone’s brand and not contributing to your own.
How algorithms impact our browsing behavior? browsing history? What is the connection between social media algorithms and fake news? Are there topic-detection algorithms as they are community-detection ones?
How can I change the content of a [Google] search return? Can I?
CRUZ, J. D., BOTHOREL, C., & POULET, F. (2014). Community Detection and Visualization in Social Networks: Integrating Structural and Semantic Information. ACM Transactions On Intelligent Systems & Technology, 5(1), 1-26. doi:10.1145/2542182.2542193
The W2T (Wisdom Web of Things) methodology considers the information organization and management from the perspective of Web services, which contributes to a deep understanding of online phenomena such as users’ behaviors and comments in e-commerce platforms and online social networks. (https://link.springer.com/chapter/10.1007/978-3-319-44198-6_10)
ethics of algorithm
Mittelstadt, B. D., Allo, P., Taddeo, M., Wachter, S., & Floridi, L. (2016). The ethics of algorithms: Mapping the debate. Big Data & Society, 3(2), 2053951716679679. https://doi.org/10.1177/2053951716679679
Furthermore, about three-quarters of nonwhites (74%) get news on social media sites, up from 64% in 2016.
Twitter, YouTube and Snapchat have grown in share of users who get news on each site.
Twitter, YouTube and Snapchat have grown in share of users who get news on each site
More Americans now get news on multiple social media sites
Snapchat has by far the youngest group of news users – 82% are ages 18-29. While Facebook and YouTube are still the most popular among this age group for news overall, the makeup of the app’s news audience means that about one-in-five (21%) 18- to 29-year-olds now get news on Snapchat.
Many social media news consumers still get news from more traditional platforms
This research represents a conceptual framework designed to explain the adoption of social media into e-learning by using online collaborative learning (OCL) in higher education. Social media in e-learning signals the end of distance education in higher education.
The proposed framework could be useful to instructional designers and academics who are interested in using modern learning theories and want to adopt social media in e-learning in higher education as a deep learning strategy.
The major paradigms underlying the theoretical frameworks that were investigated were included in social learning theory, social interactivity theory, constructionism and social constructivism, and online collaborative learning theory (Harasim, 2012). Collaboration and social constructivism were the main theoretical frameworks guiding the use of social media in e-learning in higher education that point towards a more integrative (collaborative) and co-constructivism peer supportive approach to learning in the digital age.
3. Use parental controls. Check the safety controls on all of the Android and Apple devices that your family uses. On the iPhone, you can tap SETTINGS > GENERAL> RESTRICTIONS and you can create a password that allows you enable/disable apps and phone functions. On Android devices, you can turn on Google Play Parental Controls by going into the Google Play Store settings
4. Friend and follow your children on social media. Whether it’s musical.ly, Instagram or Twitter, chances are that your children use some form of social media. If you have not already, then create an account and get on their friends list.
5. Explore, share and celebrate.
6. Be a good digital role model.
7. Set ground rules and apply sanctions. Just like chore charts or family job lists, consider using a family social media or internet safety contract. These contracts establish ground rules for when devices are to be used; what they should and should not be doing on them; and to establish sanctions based on breaches of the family contract. A simple internet search for “family internet contract” or “family technology contract” will produce a wealth of available ideas and resources to help you implement rules and sanctions revolving around your family’s technology use. A good example of a social media contract for children can be found at imom.com/printable/social-media-contract-for-kids/.
Managing Your Digital Footprint
Your digital footprint, according to dictionary.com, is “one’s unique set of digital activities, actions, and communications that leave a data trace on the internet or on a computer or other digital device and can identify the particular user or device.” Digital footprints can be either passive or active. The passive digital footprint is created without your consent and is driven by the sites and apps that you visit. The data from a passive digital footprint could reveal one’s internet history, IP address, location and is all stored in files on your device without you knowing it. An active digital footprint is more easily managed by the user. Data from an active digital footprint shows social media postings, information sharing, online purchases and activity usage.
Search for yourself online
Check privacy settings.
Use strong passwords
Maintain your device.
Think before you post
Keep These Apps on Your Radar
Afterschool (minimum age 17) – The Afterschool App was rejected twice from the major app stores due to complaints from parents and educators. It is a well-known app that promotes cyberbullying, sexting, pornography and is filled with references to drugs and alcohol.
Blue Whale (minimum age 10) – IF YOU FIND THIS APP ON YOUR CHILD’S DEVICE, DELETE IT. It is a suicide challenge app that attempts to prod children into killing themselves.
BurnBook (minimum age 18) – IF YOU FIND THIS APP ON YOUR CHILD’S DEVICE, DELETE IT. It is a completely anonymous app for posting text, photos, and audio that promote rumors about other people. It is a notorious for cyberbullying
Calculator% (minimum age 4) – IF YOU FIND THIS APP ON YOUR CHILD’S DEVICE, DELETE IT. This is one of hundreds of “secret” calculator apps. This app is designed to help students hide photos and videos that they do not want their parents to see. This app looks and functions like a calculator, but students enter a “.”, a 4-digit passcode, and then a “.” again.
KIK (minimum age 17) – This is a communications app that allows anyone to be contacted by anyone and it 100 percent bypasses the device’s contacts list.
Yik Yak (minimum age 18) – This app is a location-based (most commonly schools) bulletin board app. It works anonymously with anyone pretending to be anyone they want. Many schools across the country have encountered cyberbullying and cyberthreats originating from this app.
StreetChat (minimum age 14) – StreetChat is a photo-sharing board for middle school, high school and college-age students. Members do not need to be a student in the actual school and can impersonate students in schools across the country. It promotes cyberbullying through anonymous posts and private messaging.
ooVoo (minimum age 13) – IF YOU FIND THIS APP ON YOUR CHILD’S DEVICE, DELETE IT. ooVoo is one of the largest video and messages app. Parents should be aware that ooVoo is used by predators to contact underage children. The app can allow users to video chat with up to twelve people at one time.
Wishbone (girls) & Slingshot (boys) (minimum age 13) – Both are comparison apps that allow users to create polls, including ones that are not appropriate for children. Many of the users create polls to shame and cyberbully other children, plus there are inappropriate apps and videos that users are forced to watch via the app’s advertising engine.
Texas Teen May Be Victim in ‘Blue Whale Challenge’ That Encourages Suicide
Isaiah Gonzalez, 15, found hanging from his closet after an apparent suicide, as allegedly instructed by macabre online game
Nationally, the Associated Press reports that educators, law enforcement officers and parents have raised concerns about the challenge, though these two back-to-back deaths mark the first allegations in the United States about deaths directly linked to the online game. Internationally, suicides in Russia, Brazil, and half a dozen other countries have already been linked to the challenge.
Etiquette is the proper way to behave and Ethics studies ideas about good and bad behavior. Both combine into Professionalism, which is the skill, good judgment, and polite behavior expected from a person trained to do a job such as social media marketing. Because social media blurs the lines between our personal and professional lives it is useful to look at actions in social media from three perspectives: Personal (as an individual), Professional (as an employee or perspective employee) and Brand (as an organization). To simplify the discussion I have created questions for each category in the Social Media Etiquette and Ethics Guide below. Click here to download.
Before you post or comment in a personal capacity consider:
Is it all about me? No one likes someone who only talks about themselves. The same applies in social media. Balance boasting with complimenting.
Am I stalking someone? It is good to be driven and persistent but be careful not to cross the line into creepy. Don’t be too aggressive in outreach.
Am I spamming them? Not everything or even the majority of what you post should ask for something. Don’t make everything self-serving.
Am I venting or ranting? Venting and ranting may feel good, but research says it doesn’t help and no matter how justified you feel, it never presents you in a positive light. Do not post negative comments or gossip.
Did I ask before I tagged? You had a great time and want to share those memories, but your friends, family or employer may have different standards than a friends. Check before you tag people in posts.
Did I read before commenting or sharing? Don’t make yourself look foolish by not fully reviewing something you are commenting on or sharing with others. Don’t jump to conclusions.
Am I grateful and respectful? Don’t take people for granted. Respond and thank those who engage with you.
Is this the right medium for the message? Not everything should be said in social media. Consider the feelings of the other person. Some messages should be given in person, by phone or email.
Am I logged into the right account? There are too many corporate examples of embarrassing posts meant for personal jokes that went out on official brand accounts. Always double check which account you are on. Don’t post personal information on brand accounts.
Before you post or comment as a professional consider:
Does it meet the Social Media Policy? Most organizations have official social media policies that you probably received when hired. Don’t assume you know what the policy says. Many employees have been fired for not following company social media regulations. Make sure you know and follow employer or client requirements.
Does it hurt my company’s reputation? No matter how many disclaimers you put on your accounts such as “views are my own” certain content and behavior will negatively impact your employer. If your bio states where you work, your personal account represents your employer.
Does it help my company’s marketing? Employee advocacy is an important strategy. Have a positive impact on your company’s image and when you can advocate for your brand in social.
Would my boss/client be happy to see it? You may not have “friended” your boss or client but a co-worker may have and your post is only a share or screen grab away. Even private accounts are never fully private.
Am I being open about who I work for? It is good to post positive content about your employer and it is nice to receive gifts, but if you are trying to pass it off as unbiased opinion that is wrong. Be transparent about your financial connections.
Am I being fair and accurate? Everyone is entitled to their person opinion, but if your opinion tends to always be unfounded and seems to have an agenda it will reflect negatively upon you. Criticism is welcome when it is constructive and opinion is backed by evidence.
Am I being respectful and not malicious? People can get very insensitive, judgmental and angry in social media posts. That does not convey a professional image. Don’t post what you wouldn’t say in person. Even an outburst in person fades in memory, but a malicious post is there forever.
Does it respect intellectual property? Not everything on the Internet is free. Check for or get permission to post company or client brand assets and content.
Is this confidential information? As an employee or contractor you are granted access to privileged and confidential information. Don’t assume it is fine to share. Do not disclose non-public company or client information.
Before posting or commenting as a brand on a social account consider:
Does it speak to my target market? Social media is unique from traditional marketing and requires a different perspective to be effective. Be sure to focus on your target’s wants and needs not yours.
Does it add value? Social media only works if people view and share it. Make your content educational, insightful or entertaining to grab interest and draw engagement.
Does it fit the social channel? Don’t post content ideal for Twitter on Instagram or Reddit. Each channel has its own culture and community. Make sure each post fits the channel’s environment, mission and policies or standards.
Is it authentic and transparent? Trying to trick people into clicking a link or making a purchase will get you nowhere. Don’t hide or exclude any relevant information.
Is it real and unique? Bots can automate tasks and be a great time saver, but use them for the right actions. Don’t use auto responses and create anything that could be perceived as spam.
Is it positive and respectful? It may be fine to talk trash about competitors or complain about customers in the office, but not in social media. Don’t badmouth the competition or customers.
Does it meet codes of conduct? As professionals we are part of trade associations that set standards of conduct. Be sure you are meeting these ethical standards such as the Word of Mouth Marketing Association’s Code of Ethics.
Does it meet all laws and regulations? Government has been catching up with social media and have issued regulations and laws you must follow. See guides on requirements like the FTC social media endorsement guidelines.
Does it meet the Social Media Policy? Most likely your brand or a client’s brand has a social media policy. Ensure you follow your own company standards.
Visual Literacy.Using Instagram to select a single photo to capture an overall concept would transfer to so many subject areas.
People, in general, love Twitter, Facebook, Pinterest and other networks, because they want to share their pictures, videos and thoughts with the world; this sort of sharing makes people feel important. When kids feel important about what they share, they, in turn, believe that what they learn is important. This is truly what 21st-century learning is about.
how the digital medium will foster engagement and enhance learning outcomes.
aware of the implications of having students post content on third-party services (those not provided or hosted by your institution).
Social media usage in the classroom intersects with both FERPA and Copyright Compliance, so keep this checklist handy as you develop your class activity.
Include details about the activity in your syllabus & course description.
Link to institutional policies.
Use aliases for social media accounts.
Teach your students to use digital media responsibly.
Know where to provide assignment feedback.
Don’t use personal accounts for university business.
Understand the Terms of Service.