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2018 social media use

Social Media Use in 2018

A majority of Americans use Facebook and YouTube, but young adults are especially heavy users of Snapchat and Instagram

http://www.pewinternet.org/2018/03/01/social-media-use-in-2018/

early 2018 is defined by a mix of long-standing trends and newly emerging narratives

Facebook and YouTube dominate this landscape, as notable majorities of U.S. adults use each of these sites. At the same time, younger Americans (especially those ages 18 to 24) stand out for embracing a variety of platforms and using them frequently. Some 78% of 18- to 24-year-olds use Snapchat, and a sizeable majority of these users (71%) visit the platform multiple times per day. Similarly, 71% of Americans in this age group now use Instagram and close to half (45%) are Twitter users

social media use

The video-sharing site YouTube – which contains many social elements, even if it is not a traditional social media platform – is now used by nearly three-quarters of U.S. adults and 94% of 18- to 24-year-olds.

a majority of users (59%) say it would not be hard to stop using these sites, including 29% who say it would not be hard at all to give up social media.

social media use

  • Pinterest remains substantially more popular with women (41% of whom say they use the site) than with men (16%).
  • LinkedIn remains especially popular among college graduates and those in high-income households. Some 50% of Americans with a college degree use LinkedIn, compared with just 9% of those with a high school diploma or less.
  • The messaging service WhatsApp is popular in Latin America, and this popularity also extends to Latinos in the United States – 49% of Hispanics report that they are WhatsApp users, compared with 14% of whites and 21% of blacks.

give up social media

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more on social media use in this IMS blog
http://blog.stcloudstate.edu/ims?s=social+media+use

surveying social media use on campus

Montana State University Library Social Media Survey: http://www.lib.montana.edu/social-media-survey/

A Survey of K-12 Educators on Social Networking and Content

http://www.edweb.net/fimages/op/K12Survey.pdf

SEAL Canada; https://www.cais.ca/uploaded/Professional_Development/socialmediasurveydraft3.pdf

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Reach of leading social media and networking sites used by teenagers and young adults in the United States as of February 2016

http://www.statista.com/statistics/199242/social-media-and-networking-sites-used-by-us-teenagers/

Study Finds 77% of College Students Use Snapchat Daily, Feb 24, 2014: http://mashable.com/2014/02/24/snapchat-study-college-students/#HMZ348OWhGqJ

Student Panel Survey: Social Media Executive Summary

posted on

https://www.nacs.org/research/insightsintostudentbehavior/tabid/4856/ArticleID/374/Student-Panel-Survey-Social-Media-Executive-Summary.aspx

The Evolution of Social Media Use Among College Students

Feb 19 2014
March 2, 2016 By Carl Straumsheim

https://www.insidehighered.com/news/2016/03/02/study-explores-impact-social-media-texting-email-use

While some faculty members are hesitant to contact students on whichever social media platform is in vogue, others have explored texting as an alternative to email.

The paper, which is being presented at next month’s Information and Telecommunications Education and Research Association conference, also recommends colleges should consider using texting and social media platforms to reach students. However, the findings still suggest email can be an effective method of communication.

How Millennials use and control social media, Published

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Social Media Usage Trends Among Higher Education Faculty ;
2011-social-media-report
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K-12 Teachers in America Remain Reluctant to Integrate Social Media in the Classroom, Finds University of Phoenix Teacher Survey http://www.phoenix.edu/news/releases/2016/08/k-12-teachers-remain-reluctant-social-media.html

 

best campuses with social media

Facebook, Twitter Engagement Done Best at Baylor and UW-Madison

By Dian Schaffhauser 04/11/16

Want to know how to do Twitter or Facebook right at your institution? You might want to study the practices used by the University of Wisconsin-Madison for the first and Baylor University for the second. Those two institutions have been deemed the “top users” of the those social media sites by Engagement Labs, which develops technology for measuring online social engagement.

Using its eValue Analytics service, the company said it can measure social media performance based on an aggregate of engagement, impact and responsiveness.

My note: let me repeat: engagement, impact and responsiveness. Whereas the environment where I am at is using Facebook as “easy to create” Web 1.0 page; namely to “announce.”
And recently, mimicking what other libraries are doing (NYPB), although even novices know that social media is about “branding,” AKA finding your own voice. Measurement being “how many people “follow.” Which three years ago was proved as futile.
And most most recently, since stumbling like blind man in the darkness of new ideas, they dropped everything on a student to “resolve” innovations for them.
No wonder that I am ostracized from the social media process, since I repeatedly insist that Web 2.0 is NOT about broadcasting but about dialog and insisted from the beginning to do start activities, which are a circle in a squared thinking.

Social Media: do you use it and how?…

Please watch a great video inquiry by SCSU MassComm student Colette Jackson

https://www.youtube.com/watch?v=MLNWWZN8BAA

  1. What social media tools do you use?
  2. How do you use them?
    1. privately?
    2. for educational purposes?
    3. both?
  3. How do you see social media being used for learning and teaching purposes?
  4. Do you use social media in your classes?
  5. How do you think social media can be used successfully in your classes?

How Social Media Is Being Used In Education: excellent infographic

How Social Media Is Being Used In Education

http://www.edudemic.com/social-media-in-education/

Here is also an IMS blog entry about the use of Twitter in education:

http://blog.stcloudstate.edu/ims/2013/12/05/twitter-resources-for-its-use-in-education/

how social media is being used in education

Use Behavioral Triggers to Spur Social Media Actions and Use Photos to Boost Social Chatter

How to Use Behavioral Triggers to Spur Social Media Actions

http://www.socialmediaexaminer.com/behavioral-triggers/

Our brains are hardwired to base decisions on emotion and familiarity.

#1: Set the Tone with Facial Cues
#2: Help Your Fans “Feel” the Experience
#3: Use Memories to Connect
#4: Promise (and Deliver) Something New

Use Photos to Boost Social Chatter

http://www.socialmediaexaminer.com/photos-boost-social-chatter/

It only takes a simple request and most people are happy to take and share pictures while in your store or at your event—especially if you give them a fun way to do it.

You can increase your return on these social shares by highlighting your social profile URLs, handle and hashtag in high-traffic areas and asking people to tag you in their updates.

#1: Encourage Unexpected Activities
#2: Give Customers Props
use art installations, themed cardboard cutouts or decorated spaces with props (e.g., hats, mustaches, capes and other accessories) and encourage people to take pictures.
#3: Use Fads in Your Favor
#4: Highlight Customers’ Best Photos

When you ask people to share pictures, give them a fun way to do it and encourage them to tag you


Ten Useful Websites for Techie Librarians and Social Media for Libraries

from http://inalj.com/?p=10038

1) Codecademy – http://www.codecademy.com/
Need to learn JavaScript, Ruby or HTML?  Codecademy provides free interactive online tutorials that will help you learn these languages and more.  It’s great for visual learners, such as myself, and let’s be honest – who doesn’t like earning badges for completing a task?

2) Lifehacker – http://lifehacker.com/
Lifehacker posts about tips and hacks to make your life easier.  I frequently learn about tweaks or new software from this blog.

3) The Librarian in Black – http://librarianinblack.net/
If you haven’t read Sarah Houghton’s blog, you really should.  Sarah posts about issues in libraries and frequently touches on technology.  She is not afraid to voice controversial opinions.

4) Teleread – http://www.teleread.com/
Teleread covers news related to ebooks and online publishing.  The blog also includes a section specific to libraries, so you can easily find relevant library news and stories.

5) Mashable – http://mashable.com/social-media/
Mashable posts news about social media and other Web 2.0 systems.  Click on the Social Media tag to bypass the entertainment stories.

6) Not Safe! [for Libraries] – http://ns4lib.com/
Michael Schofield posts about web design specifically with libraries in mind.

7) In the Library with the Lead Pipe – http://www.inthelibrarywiththeleadpipe.org
Although not specific to technology issues, In the Library with the Lead Pipe posts peer reviewed journal articles that challenge many preconceptions of librarianship.

8) ReadWrite – http://readwrite.com/
Formerly ReadWriteWeb, ReadWrite posts the latest tech news in a highly digestible way that is friendly towards non-techies.

9) Agnostic, Maybe – http://agnosticmaybe.wordpress.com/
Andy Woodworth blogs about libraries, technology and life as a librarian in New Jersey.  I especially enjoy reading his opinions on ebooks and licensing.

10} ALA Techsource – http://www.alatechsource.org/blog
Last, but not least, the ALA Techsource blog provides updates on technology news and initiatives that are occurring in other libraries.

I hope that this list gave you some new reading material!  Which technology blogs do you recommend?  Join the conversation on LinkedIn:  http://www.linkedin.com/groupItem?view=&gid=4112382&type=member&item=215928370

Gen Z and social media

Under Employers’ Gaze, Gen Z Is Biting Its Tongue On Social Media

April 13, 20195:00 AM ET

https://www.npr.org/2019/04/13/702555175/under-employers-gaze-gen-z-is-biting-its-tongue-on-social-media

The oldest members of Generation Z are around 22 years old — now entering the workforce and adjusting their social media accordingly. They are holding back from posting political opinions and personal information in favor of posting about professional accomplishments.

only about 1 in 10 teenagers say they share personal, religious or political beliefs on social media, according to a recent survey from Pew Research Center.

70 percent of employers and recruiters say they check social media during the hiring process, according to a survey conducted by CareerBuilder

Generation Z, nicknamed “iGen,” is the post-millennial generation responsible for ‘killing’ Facebook and for the rise of TikTok.

Curricula like Common Sense Education’s digital citizenship program are working to educate the younger generation on how to use social media, something the older generations were never taught.

Some users are regularly cleaning up — “re-curating” — their online profiles. Cleanup apps, like TweetDelete,

Gen Zers also use social media in more ephemeral ways than older generations — Snapchat stories that disappear after 24 hours, or Instagram posts that they archive a couple of months later.

Gen Zers already use a multitude of strategies to make sure their online presence is visible only to who they want: They set their account to private, change their profile name or handle, even make completely separate “fake” accounts.

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more on social media in this IMS blog
http://blog.stcloudstate.edu/ims?s=social+media

and privacy
http://blog.stcloudstate.edu/ims?s=privacy

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