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video for social media

these tools useful for hybrid and online learning

By October 19, 2016

http://www.socialmediaexaminer.com/3-video-storytelling-tools-for-social-marketers/

Adobe Spark

Adobe Spark Video is an elegant, easy-to-use tool for creating animated videos that tell a story. It’s available as a browser-based cloud app or as an iOS app. You can get it as a single app or install the 3-in-1 tool to access the Spark Post and Spark Page companion apps too.

What’s great about Spark Video is that it’s quick. You can create a compelling animated video story in just minutes without any design experience, and work on your project from anywhere. As a cloud-based tool, your progress is saved and synced automatically, so you can work on it on mobile or desktop whenever creative inspiration strikes.

Animoto

Now let’s look at a tool that’s similar to Adobe Spark, but gives you more flexibility over your content. Animoto is an affordable, cloud-based tool that offers an assortment of choices and customizations to create a one-of-a-kind video to tell your brand’s story.

This tool gives you a little more control than Adobe Spark Video. You can start with a blank canvas (choosing your own colors, styles, and frames to more closely match your brand) or adapt one of the tool’s wide variety of templates.

YouTube Director

YouTube Director is a revolutionary tool to create video ads for business. Geared toward small local businesses, it’s a foolproof way to tell a compelling story in a short format.

As you follow the prompts, you’re guided to capture images, video, and voiceovers. Then you can post the video and run a video ad campaign on YouTube.

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more on video and social media in this IMS blog:

http://blog.stcloudstate.edu/ims?s=social+media+video

video tools for social media

14 Video Tools for Social Media

use to create screencasts, montages and slideshows.

December 7, 2015

http://www.socialmediaexaminer.com/14-video-tools-for-social-media-marketers

Facebook gives priority to native videos (as opposed to video links to external sources) to encourage this type of content. Videos that are directly uploaded to Facebook perform better and provide a better experience. They receive 30% more video views than videos posted from other websites, and have images up to 11 times larger in the news feed.

Screencasts / Lecture Capture

  • Camtasia Studio
  • ScreenFlow (Apple/Mac)
  • Snagit
  • TechSmith Fuse works with Camtasia Studio and Snagit. Capture the images and videos on your mobile device and send them to your desktop to use in your videos.
  • Reflector by Squirrels allows you to do wireless mirroring, so you can display your smartphone screen (Android or iOS) on your desktop.

Slideshows

Video Montages on Desktop and Mobile Apps

  • Animoto
  • Magisto is a free app that automatically turns your everyday videos and photos into movies
  • Adobe Voice. The app is available only for iPad

Mobile video capture

  • Flipagram. You can record voice narration, choose from Flipagram’s music or upload 15 seconds of music you already have on your mobile device.
  • Diptic app is another video tool for making collages that has a newly added animation feature, which works with transitions
  • Boomerang is a new app from Instagram that takes a burst of photographs and stitches them together into a 1-second video and loops it forward and backward. It’s not an animated GIF, but it’s designed to look like one.

More about lecture capture in this blog: http://blog.stcloudstate.edu/ims/?s=capture&submit=Search
More about video in this blog: http://blog.stcloudstate.edu/ims/?s=video&submit=Search
More about effective presentations and slideshows in this blog: http://blog.stcloudstate.edu/ims/?s=presentations&submit=Search

 

 

 

 

Video Storytelling in Social Media Marketing

Video Storytelling in Social Media Marketing

http://www.socialmediaexaminer.com/video-storytelling/

#1: Post Stories From Your Customers

#2: Create a Fictional Series

#3: Tell Personal Stories

#4: Shoot Documentary-Style Video

#5: Interview Guests

#6: Take Viewers Behind the Scenes

#7: Create Animated Stories

#8: Show Viewers How to Do Something

Other Stories to Tell With Video

There are a lot of interesting ways to integrate storytelling into your social videos. In addition to those featured above, here are some other stories that are well suited for video:

  • Create a single video or a series of videos to highlight humorous situations related to your business or industry.
  • If your company’s beginnings would make an interesting story, have the founder tell that story on video.
  • Are your employees involved in interesting activities or challenges? Consider featuring those stories in your social videos.
  • Tell a fictional but realistic story on video to educate viewers about your industry.
  • Find a way to combine reality TV–style video with something relevant to your audience.

Social Media: excellent mashup for video + Web form

A new start up just released a “free” option to add drawings, multiple-choice and open questions to videos published on YouTube, Vimeo etc. It is an excellent opportunity to add interactivity and combine in one your video material with feedback from your end users. It is specifically targeting the educational world.

Here is an example of having an YouTube video created by MassComm student Collette Jackson for the Library about the use of social media with added interactivity by Zaption:

http://zapt.io/tudfv84t

The company is targeting mobile devices for creation of their product.

Please let us know, if you need more information and/or support: ims@stcloudstate.edu

 

Social Media: How to Create Awesome Online Videos: Tools and Software to Make it Easy

How to Create Awesome Online Videos: Tools and Software to Make it Easy

http://www.socialmediaexaminer.com/tools-to-create-online-videos/

the tripod for iPAD is a compelling idea, but my personal choice is the wireless mics.

digital media misinformation

Digital Media Has a Misinformation Problem—but It’s an Opportunity for Teaching.

Jennifer Sparrow    Dec 13, 2018

https://www.edsurge.com/news/2018-12-13-digital-media-has-a-misinformation-problem-but-it-s-an-opportunity-for-teaching

https://www.edsurge.com/news/2018-12-13-digital-media-has-a-misinformation-problem-but-it-s-an-opportunity-for-teaching

Research has shown that 50 percent of college students spend a minimum of five hours each week on social media. These social channels feed information from news outlets, private bloggers, friends and family, and myriad other sources that are often curated based on the user’s interests. But what really makes social media a tricky resource for students and educators alike is that most companies don’t view themselves as content publishers. This position essentially absolves social media platforms of the responsibility to monitor what their users share, and that can allow false even harmful information to circulate.

“How do we help students become better consumers of information, data, and communication?” Fluency in each of these areas is integral to 21st century-citizenry, for which we must prepare students.

In English 202C, a technical writing course, students use our Invention Studio and littleBits to practice inventing their own electronic devices, write instructions for how to construct the device, and have classmates reproduce the invention.

The proliferation of mobile devices and high-speed Wi-Fi have made videos a common outlet for information-sharing. To keep up with the changing means of communication, Penn State campuses are equipped with One Button Studio, where students can learn to produce professional-quality video. With this, students must learn how to take information and translate it into a visual medium in a way that will best benefit the intended audience. They can also use the studios to hone their presentation or interview skills by recording practice sessions and then reviewing the footage.
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more on digital media in this IMS blog
http://blog.stcloudstate.edu/ims?s=digital+media

social media accessibility standards

https://www.edsurge.com/news/2019-08-28-colleges-face-investigations-over-whether-their-use-of-social-media-follows-accessibility-regulations

Nearly 200 colleges face federal civil rights investigations opened in 2019 about whether they are accessible and communicate effectively to people with disabilities.

As a result, colleges are rolling out social media accessibility standards and training communications staff members to take advantage of built-in accessibility tools in platforms including YouTube, Facebook and Twitter.

For example, last fall, a blind man filed 50 lawsuits against colleges whose websites he said didn’t work with his screen reader. And on August 21, in Payan v. Los Angeles Community College District, the Federal District Court for the Central District of California ruled that Los Angeles Community College failed to provide a blind student with “meaningful access to his course materials” via MyMathLab, software developed by Pearson, in a timely manner.

YouTube and Facebook have options to automatically generate captions on videos posted there, while Twitter users with access to its still-developing Media Studio can upload videos with captions. Users can provide alt-text, or descriptive language describing images, through Facebook, TwitterInstagram and Hootsuite.

California State University at Long Beach, for instance, advises posting main information first and hashtags last to make messages clear for people using screen readers. The University of Minnesota calls for indicating whether hyperlinks point to [AUDIO], [PIC], or [VIDEO]. This summer, leaders at the College of William & Mary held a training workshopfor the institution’s communications staff in response to an Office for Civil Rights investigation.

an online website accessibility center.

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more on SM in education
http://blog.stcloudstate.edu/ims?s=social+m+edia+education

social media and students

https://www.edsurge.com/news/2019-01-16-here-s-what-happened-when-students-solved-social-media-problems-with-design-thinking

“Social: The New Media.” So I got to work, curating a playlist of videos on topics I wanted them to explore—such as the well-publicised problems with social media platforms and false news

the Stanford History Education Group (SHEG), Google’s Applied Digital Skills and the archives of The Sift from the News Literacy Project.

certification with Future Design School, and equipped with their curriculum app,

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more on social media and education in this IMS blog
http://blog.stcloudstate.edu/ims?s=social+media+education

more on fake news in this IMS blog
http://blog.stcloudstate.edu/ims?s=FAKE+NEWS

Media Literacy Digital Citizenship

Making Media Literacy Central to Digital Citizenship

Tanner Higgin, Common Sense Education

https://www.kqed.org/mindshift/49607/making-media-literacy-central-to-digital-citizenship

While we often get distracted by the latest device or platform release, video has quietly been riding the wave of all of these advancements, benefiting from broader access to phones, displays, cameras and, most importantly, bandwidth. In fact, 68 percent of teachers are using video in their classrooms, and 74 percent of middle schoolers are watching videos for learning. From social media streams chock-full of video and GIFs to FaceTime with friends to two-hour Twitch broadcasts, video mediates students’ relationships with each other and the world. Video is a key aspect of our always-online attention economy that’s impacting voting behavior, and fueling hate speech and trolling. Put simply: Video is a contested civic space.

We need to move from a conflation of digital citizenship with internet safety and protectionism to a view of digital citizenship that’s pro-active and prioritizes media literacy and savvy. A good digital citizen doesn’t just dodge safety and privacy pitfalls, but works to remake the world, aided by digital technology like video, so it’s more thoughtful, inclusive and just.

1. Help Students Identify the Intent of What They Watch

equip students with some essential questions they can use to unpack the intentions of anything they encounter. One way to facilitate this thinking is by using a tool like EdPuzzle to edit the videos you want students to watch by inserting these questions at particularly relevant points in the video.

2. Be Aware That the Web Is a Unique Beast

Compared to traditional media (like broadcast TV or movies), the web is the Wild West.

Mike Caulfield’s e-book is a great deep dive into this topic, but as an introduction to web literacy you might first dig into the notion of reading “around” as well as “down” media — that is, encouraging students to not just analyze the specific video or site they’re looking at but related content (e.g., where else an image appears using a reverse Google image search).

3. Turn Active Viewing into Reactive Viewing

Active viewing

For this content, students shouldn’t just be working toward comprehension but critique;

using aclassroom backchannel, like TodaysMeet, during video viewings

4. Transform Students’ Video Critiques into Creations

Digital citizenship should be participatory, meaning students need to be actively contributing to culture. Unfortunately, only 3 percent of the time tweens and teens spend using social media is focused on creation.

facilitating video creation and remix, but two of my favorites are MediaBreaker and Vidcode.

5. Empower Students to Become Advocates

Young people face a challenging and uncertain world, currently run by people who often do not share their views on key issues

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more on Media Literacy in this IMS blog
http://blog.stcloudstate.edu/ims?s=media+literacy

more on digital citizenship in this IMS blog
http://blog.stcloudstate.edu/ims?s=digital+citizenship

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