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Interactive Marketing and Social Media

Interactive Marketing and Social Media

deCesare, Gina, Miltenoff, Plamen

Section 5, T/TH – 11:00am – 12:15pm and, Section 7, T – 6:oopm – 9:00pm

http://media4.stcloudstate.edu/scsu

  1. Introduction. Who am I, what I do:

http://lrts.stcloudstate.edu/library/general/ims/default.asp
http://web.stcloudstate.edu/pmiltenoff/lib290/

  1. What is the purpose of the meeting today: Interactive Marketing and Social Media
  • Define top 3 questions on your mind and be ready to share

Jerry Seinfeld’s 5 Tips On Social Media Etiquette
http://blog.stcloudstate.edu/ims/2014/06/26/social-media-netiquette-fun-with-jerry-seinfeld/

Social Media: do you use it and how?…
https://www.youtube.com/watch?v=MLNWWZN8BAA

  1. PPT, e.g. slide 27, by sharing with the students resources (most of them are infographics,) about best time when to apply social media marketing.

Social Media Examiner has plenty to say about it:
http://blog.stcloudstate.edu/ims/2014/10/01/social-media-management/

 

  1. Ideas and directions:
    Peruse over the 3 groups of directions and ideas and choose one. Study it. Outline what do you anticipate being useful for your future work. Add at least 3 more ideas of your own, which complement the information from this group of information sources.

 

 

http://blog.stcloudstate.edu/ims/2014/09/21/social-media-cocktail/
time-saving social media tools
http://blog.stcloudstate.edu/ims/2014/09/19/time-saving-social-media-tools/
30 Little-Known Features of the Social Media Sites
http://blog.stcloudstate.edu/ims/2014/09/19/social-media-features/
26 Creative Ways to Publish Social Media Updates
http://blog.stcloudstate.edu/ims/2014/08/28/26-creative-ways-to-publish-social-media-updates/
How to Write a Social Media Policy to Empower Employees
http://blog.stcloudstate.edu/ims/2014/07/01/social-media-how-to-write-a-social-media-policy-to-empower-employees/
How to Create Awesome Online Videos: Tools and Software to Make it Easy
http://blog.stcloudstate.edu/ims/2014/06/24/social-media-how-to-create-awesome-online-videos-tools-and-software-to-make-it-easy/

 

 

 

 

social media and libraries

Use of social media by the library current practices and future opportunities (White Paper)

http://www.tandf.co.uk/journals/access/white-paper-social-media.pdf

#tfsocialmedia

Social media objectives:

  •  promotion
  •  collection management tool
  • Outreach
  •  teaching and learning

Opportunities and challenges

  • opportunity to build a sense of community between the library and its users
  • the variability of skills across library staff for using social media effectively, striking the right tone between professional and personal, coordinating activities across the institution to avoid duplication
  • maintaining visibility for the library brand and copyright issues relating to hosting library resources on social media sites

Policies and management:

  • Librarians are divided on the benefits of introducing formalized social media policies and plans. About a third of libraries responding to the Taylor & Francis survey had a policy in place, but over 40% had no plans to introduce one
  • Some believe that representing the library as a professional function with a
    consistent tone is the priority, while others believe that a more human approach is important, with individual staff free to bring their own ideas and personalities to social media activities.

Effectiveness and assessment:

  • difficult to prove return on effort and that the time required to do this was a major barrier to more comprehensive analysis of impact
  • framework for evaluation, so it is likely that assessment against commonly agreed metrics will become an increasingly important part of social media activity within the library in the near future

Current Social Media Practices:

  • In a study from the mid 2000s (Cantrell and Havens1 ), most library directors in the US when questioned about social media said they did not think that libraries had a role in social networking
  • A more recent study from 2012 (Kai-Wah Chu and Du4) shows how use of social media by the library has now become mainstream. In this survey of libraries in Asia, North America and Europe, 71% were found to be using social media tools with a further 13% saying they planned to use them

Advantages of using social media

n Financially the costs of using social media are perceived to be low;
n It requires little training;
n It promotes library services and disseminates news quickly, delivering this information more directly to library users;
n It increases engagement and interactions with library users;
n It helps gather feedback to enhance user services;
n The promotion of library holdings via social media can help increase usage of content;
n It enhances communication both within the library and with other departments;
n It can be used for outreach activities through onward sharing, well beyond the institution itself, helping build connections and reputation more broadly

Social Media Objectives: graph on page 8 of the PDF document:

A To promote events
B To promote library services
C To promote resources/collections at the library
D To update on library refurbishments
E To promote new acquisitions
F To promote library guides, exhibition guides
G To connect with new students joining the university
H To engage with the academic community
I To connect with the wider community beyond the university e.g. the town in which the institution is based
J To connect with distance learners
K As a customer services tool- complaints, suggestions, enquiries, feedback

L To highlight subject specific information
M To connect with potential students
N As a teaching tool to promote information literacy, technology and writing tips (not library based)
O To promote courses
P As a research tool to locate official documents and studies

From UK-based focus group: “The library is a programme, not just a building.

Channel preferences: Graph on page 10 of the PDF document

SOCIAL MEDIA USES Table on p 13 of the PDF document
Twitter n Distribute library news and information
n Provide customer service
n Build connections with researchers
n Build connections with other librarians and institutions
Facebook n Distribute library news and information
n More social and less formal than Twitter – share photographs and run competitions
n Arrange events including tracking RSVPs and sending event updates
n Engagement with students
Pinterest n Promote general library collections, digital and archive special collections and information literacy
n Set up of online repositories for students to pin researched references as part of
collaborative group work
n Display book titles to save time browsing and promote new titles
n Provide an arena for students and course leaders to pin reviewed and recommended reading
for a particular topic
n Develop communities with other online libraries
YouTube n Streaming film collections
n Instructional ‘how to’ videos teaching information literacy skills and how to use library
services and resources
There are also a number of other social media products that are being used by librarians that reflect regional
preferences and the need for the specific functions offered by niche applications.

Collection usage and discovery: Graph on p. 15

Teaching and learning

From US-based librarian interview: “The trend in education now is to create environments that foster collaborative learning. Faculty have ditched textbooks and course management systems in exchange for a Facebook page for their class, or a wiki, or a blog. These online environments are fun; students already know how to use them and are more motivated to comment, discuss and share in these environments than a dry CMS.”

Social media policies and management, p. 18

73% of respondents stating that they believed more roles dedicated to social media would appear in the library in the future.

Effectiveness of social media

From UK focus group: “We keep track of something particularly successful, then we redo the campaign 6 months later.”

From US focus group: “We have very few interactions with anyone on our Twitter feed.”
“Twitter is definitely the best platform, because we hashtag all of our posts with the keyword
of the publication, and so for the academic audience, once they click it’s going to pull up all
of the similar publications under that topic.

Promoting library social media channels

From UK focus group:
“We retweet each other to encourage new followers.” My note: Suggested by me regarding SCSU_Library for Twitter and Pinterest and SCSUTechinstruct but “considered” (in local lingo, slow death of the idea)

Teenagers, The Internet, And Privacy

The Truth About Teenagers, The Internet, And Privacy

http://www.fastcompany.com/3037962/then-and-now/the-truth-about-teenagers-the-internet-and-privacy

danah boyd, a professor at Harvard University’s Berkman Center for the Internet and Society, argues that teenagers closely scrutinize what they share online because it is a way for them to negotiate their changing identities. In her book, It’s Complicated: The Social Lives of Networked Teens, she describes how teenagers carefully curate their feeds based on the audience they are trying to reach.

Adolescents have been migrating away from Facebook and Twitter over the last few years, showing preference for sites like Snapchat, Whisper, Kik, and Secret that provide more anonymity and privacy. Part of this transition can be explained by the fact that the older social media sites stopped being cool when parents joined them, but perhaps another reason could be that teenagers growing up in the post-Snowden era implicitly understand the value of anonymity. For teens, it’s not a matter of which platform to use, but rather which works best in a particular context.

Engaging Students on Social Media

Engaging Students on Social Media

http://robertbochnak.wordpress.com/2014/10/19/1859/

Mark Feltham

Principal Lecturer in Animal Ecology at Liverpool John Moores University

Nice. We use Facebook to teach bioscience undergraduates about statistics 🙂 See e.g.

http://www.slideshare.net/markfeltham6/melsig-june-3rd-2014-10-reasons-why-you-should-use-social-media-in-your-teaching

Also Twitter #doingstatisticsdifferently #statsexpo etc

My own view is that Social Media is an underused tool in HE that provides an excellent medium for providing students with choice in how they learn. It’s enable us to embed and manage flexible pedagogies within our programmes and offer students interesting new ways to learn…particularly in relation to #makered (Maker Education)

See e.g. http://www.slideshare.net/markfeltham6/research-cafe-october-8th-maker-education

mobile learning at schools

Mobile Learning: Resource Roundup

http://www.edutopia.org/article/mobile-learning-resources
Smartphones, tablets, e-readers — today’s students have a variety of mobile technologies at their fingertips. Here’s a look at some mobile-learning resources from Edutopia and around the web.

influencers

Who Are The Top 50 Social Media Power Influencers, 2013?

http://www.forbes.com/sites/haydnshaughnessy/2013/04/17/who-are-the-top-50-social-media-power-influencers-2013/

The 55 Unknown Rock Stars In Tech, According To Marc Andreessen

 http://www.businessinsider.com/the-55-unknown-rock-stars-in-tech-according-to-marc-andreessen-2014-10?op=1#ixzz3H683duZv

10 Twitter Chats for Teachers:

http://www.pinterest.com/pin/77898268530455682

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Social Media Statistics Australia

Social Media Statistics Australia – September 2014

http://www.socialmedianews.com.au/social-media-statistics-australia-september-2014/

1. Facebook – 13,600,000 users (up 200,000)
2. YouTube – 13,100,000 UAVs
3. WordPress.com – 6,000,000
4. Tumblr – 4,600,000
5. LinkedIn – 3,900,000
6. Blogspot – 3,100,000
7. Twitter – 2,791,300 Active Australian Users (see calculation)
8. Instagram – 2,060,000 Active Australian Users (see calculation)
9. TripAdvisor – 1,650,000
10. Yelp – 1,300,000
11. Tinder – 1,250,000 Australian users (my estimation)
12. Snapchat – 1,070,000 Active Australian Users (see calculation).
13. Flickr – 730,000
14. Pinterest – 370,000
15. Reddit – 160,000
16. MySpace – 150,000
17. Google Plus – approx 60,000 monthly active Australian users (my estimation *revised*)
18. StumbleUpon – 51,000
19. Foursquare – 29,000
20. Digg – 19,500
21. Delicious – 19,000

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