week 8 directions

Your #week8 directions this week are delivered through Facebook Live:

https://www.facebook.com/groups/LIB290/permalink/736971126501794/

For those of you, who are used to the MediaSpace format, pls look at this as an opportunity to get exposed to new social media tools. You are STRONGLY encouraged to try Facebook Live in this class (and earn points)

Week 7

 

Welcome to our eighth week of class.

Before we move toward the readings, discussions, and assignments for week 8, let’s overview quickly our week 7 activities.

Your work is picking up. This is a great news, but also worrisome one, since we are only a week away from spring break; middle of the semester. If you are seeking an excellent grade in this class, you must now double your efforts, to compensate for missed opportunities. You can start by submitting two major assignments, which were due Jan 31 and Feb 15 and work diligently on your first draft, which is due in two weeks. You also can compensate by starting much more livelier discussions.
It is obvious that you have a lot to say and your contributions so far were thoughtful and inspiring, but they are not sufficient.

 

This past week, we looked at the rather broader picture of the intersection between social media and global issues. At the same time, you entered the very hands-on / practical part of the class, where you had to deal with multimedia. Multimedia is the backbone of social media and by now, you need also to start thinking of incorporating multimedia in your blog, Facebook postings, Twitter and any other social media of personal use. Shortly, thinking about your social media strategy.

 

Next eighth week, will a continuation of week 7: we will read, brainstorm and discuss issues such as “brand.” Brand and branding is in the heart of social media policies. Campaigning with social media is also an issue, which was placed on the table this past week and will continue to be on the table this coming week. Respectively, your Evernote assignments offer you an opportunity to apply your ideas after the reading, brainstorming and discussion, into a hands-on solution of a global problem as well as another hands-on activity, which seeks a proof of your ability to handle YouTube as part of your social media strategy.

 

As in the past weeks, this weekly increment will continue to move in the following fashion:

  1. Read your articles, research and contribute with your own readings, if possible. Wed-Thursday. https://stcloudstate.learn.minnstate.edu/d2l/le/content/3980495/viewContent/33552370/View
  2. Discuss your findings in Facebook (brainstorming), Twitter (microblogging). Thursday-Friday. Respond, provide feedback to your peers. Friday-Saturday
  3. Complete the short class and home assignments in Evernote. Saturday-Sunday
    resolve global issue:

https://www.evernote.com/shard/s101/sh/825258e8-0ead-4222-af41-72e4c0c72eae/818249f3cf6b12d69e6e1a713b46177c
and
hands-on YouTube assignment:
https://www.evernote.com/shard/s101/sh/7dbc59f1-cb1b-42db-b727-009b5e94d73b/8ac8c01976d6bfa9616a837883e366ff

  1. Post your mini paper in the D2L Discussion and provide feedback to your peers’ mini papers. Sunday-Monday.
    https://stcloudstate.learn.minnstate.edu/d2l/le/content/3980495/viewContent/33973189/View
  2. Explore your LIB290 blog and expand your knowledge on blog maintenance and its connectivity to the mainstream social media, such as our Facebook Group, our Twitter thread (#SCSULIB290) and your personal social media.

 

 

As per directions from week1, you must work on your blog:
https://www.evernote.com/shard/s101/sh/2b2c9e08-edac-4847-9322-71bdb236fced/50c74eb5d8383cf000c793553f1450e1

  • You need to change its appearance
    • Title
    • Header image
    • Start entering our daily blog entries
    • Bringing up the social media bar (pls let me know, if you need help with that) and start posting your blog entries on the FB Group page to practice a streamlining of social media tools
    • Questions? Issues? Please come to the office hours and I will help you

 

I encourage you to seek class support, which will help us work as a team. However, if you decide to turn directly to me, please use this Doodle link https://doodle.com/digitalliteracy

to seek a personal, live communication with me via Adobe Connect or old-fashioned phone call (320 308 3072).  I will do my best to help your success in this class

 

 

 

 

Twitter engagement

Twitter Engagement: How to Connect With People on Twitter

 February 23, 2018

The Twitter Algorithm

When Twitter began using an algorithm to determine what users see, the algorithm didn’t make drastic changes. That’s because Twitter classifies itself as a news site, not a social media platform, and wanted users to continue seeing timely tweets. Even with the algorithm, Twitter is still the best place to find out what’s happening right now. Facebook is more about what’s happening this week, and Facebook’s algorithm shows you more posts that are older.

What Causes a Tweet to Be Seen?

for social media marketing into six main areas. The first three are pretty easy to understand, and the last three are a bit more complicated.

Time: Twitter sees itself as a live platform so the algorithm weighs time heavily. You need to post regularly, especially when your audience is online. To find out when your audience uses Twitter, try tools like ManageFlitter or Tweriod (a free tool).

User interests: Twitter Analytics gives you a breakdown of your followers’ interests so you can see if they’re the right type of people. Twitter Analytics also suggests topics that will get engagement.

Credibility: Twitter’s algorithm favors accounts that are deemed more credible.

Engagement: As with all social networks, Twitter wants to keep you on the platform as much as possible. The longer you’re on it, the more time Twitter has to show you ads.

Past engagement: You see more of the tweets from people you’ve engaged with in the past, so be proactive. Don’t wait for people to reply. Start conversations. When others start engaging back, they’ll see more of your future tweets.

Media type: Twitter shows you more of the type of media you’ve engaged with previously. So if you love GIFs, it’ll show you more GIFs. If you love periscopes, you’ll see more Periscope posts.

280 characters: When you use the whole 280-character limit, you can add more value to your tweets. In languages like Japanese, people are able to say more with fewer characters and use Twitter a lot more effectively because they can have more valuable conversations.
Update your Meet EdgarSmarterQueue, or Hootsuite account and started to write longer tweets

Your Own GIFs

To create a GIF, go to GIPHY.com, apply for a brand channel, and then upload a small video clip or a series of images. You can also use video from YouTube or Vimeo. Creating GIFs has a little bit of a learning curve, but after you know how to do it, it’s a 5-minute job.

Questions: Ask more questions with your tweets.

Ask questions, create content that others can respond to, and reply to them.

Emotion: When you automate Twitter (for instance, post links to your blog), the tweets can become bland. Adding a bit of emotion does three things. It grabs attention (because it’s different from everything else), holds attention longer (it typically comes with a narrative), and gives people a reason to feel something for you and get behind you. This feeling is extremely important for brand advocacy.

Here is the entire article:

Twitter Engagement: How to Connect With People on Twitter

listen to The Social Media Marketing podcast, Content Mavericks, content, specifically on Twitter and YouTube.  a podcast called The Andrew and Pete Show.

Wonderlens is an amazing iOS app for creating augmented reality (AR) videos and still images.

 

 

 

impact of social media on economy

Does Social Media have a rightful say in economy? What is the SM impact on business

  1. In the last 24 hours, you may have heard about two events having impact on the economy:
    1. On Wednesday, Kylie Jenner (as of Kylie from the Kardashians) tweeted:”Sooo does anyone else not open Snapchat anymore? Or is it just me… ugh this is so sad.”
      As a result, Snap (SNAP) stock closed down 6% on Thursday after the reality TV star said she is no longer using the app. The plunge wiped about $1.3 billion off the company’s market value.
      http://money.cnn.com/2018/02/22/technology/snapchat-update-kylie-jenner/index.html
      http://money.cnn.com/2018/02/23/technology/snapchat-kylie-jenner/index.html
      The issues of Snapchat itself, are very revealing and useful for LIB290 to discuss and you are welcome to do that in a different LIB290 FB discussion.
      For now, we want to discuss the impact of SM on business
    2. The impact of #boycottnra on business
      As in the past, I will ask you to focus on the social media, issue, not on the political issue. While you are allowed to express your stance and convictions, please do it in a restrained and collegian manner and of your class peers happen to disagree with you on that political issues, please debate in an academic spirit.
      Here is the snapshot of the analytics for #boycottnra in the last 24 h

snapshot of hashtag for Feb 2018it has been reported that a trending hashtag #boycottNRA had led to an impact prompting companies to cut ties with NRA
https://www.npr.org/sections/thetwo-way/2018/02/23/588233273/one-by-one-companies-cut-ties-with-nra

The hashtag is a result of the campaign of the students form the last week shooting: http://www.thisisinsider.com/florida-shooting-student-survivors-boycott-nra-2018-2

  1. the President’s tweets
    It already has been widely discussed the impact, which Trump’s tweets have had on stocks, markets, and business in general (again, if you have a strong opinion about this, focus on the social media, not on the political aspect of the discussion)

Here are some leading questions to start a discussion, but you are most welcome and encouraged to ask your questions and seek answers with your peers:

  • Is it right that SM has such impact on business (e.g. a whimsical, in case of Kylie Jenner, or angry, in case of Trump, remark can plunge stocks)?
  • Does SM really have an impact on business (opinions were shared that in a long term, the business recuperates)
  • Should SM be “regulated” in terms of its impact on business?
  • Do you think, you, personally, can have an impact on business. If not in the same magnitude, yet some impact?

 

Social Media Metrics

social media metricsWhich Social Media Metrics Will Matter in 2018

January 31, 2018 / By Jim Rudden

https://www.spredfast.com/social-marketing-blog/which-social-media-metrics-will-matter-2018

Fifty-two percent of millennials report using social as a support channel in 2016. Fifty-three percent of customers expect a social customer service response in 1 hour or less. Volume is going up, and the expectation of a quick response along with it.

we looked at the tweets of 20 enterprise brands in our social iceberg report. We found that the majority of social content created by brands is not 1:many marketing messages, but 1:1 interactions, initiated by customers. Five percent of interactions were started by the company while 95% were responses to customers. To put things in perspective, 89% of the time brands don’t respond when they are mentioned online.

Make time for social innovation in addition to social ROI

7 metrics that matter in 2018

7 metrics to remember when creating your 2018 strategy:

  • Post Volume – Each time you post to social, it improves or diminishes your relationship with your followers. There is an ideal cadence for every brand and every channel.
  • Stories Consumption – Instagram Stories has more than 300 million daily users, per Facebook stats. Understand how people are watching your stories.
  • Relevance Score – Like SEM on Google, Facebook use a 1-10 “relevancy” score to give paid posts more or less exposure. Every ad on Facebook (and Instagram) has a relevancy score, based on how well an ad is performing, positive interactions, and negative interactions.
  • Video Minutes Viewed – Total and average minutes watched are better metrics than video views, especially on Facebook where just 3 seconds counts as view. Video is growing in relevance and prevalence.
  • Response Time – Speed matters. Fifty-three percent of customers complaining in social expect a reply within 60 minutes.
  • Post-Click Conversion Rate – If social is driving people to your site or landing page, the click by itself isn’t really a success metric. What matters is what happens after the click. How many people do the thing you want them to do. ROI – The formula for calculating ROI is always return minus investment, divided by investment, expressed as a percentage.

 

week 7 (directions to collaboration and digital citizenship)

Week 7

Welcome to our seventh week of class.

Before we move toward the readings, discussions, and assignments for week 7, let’s overview quickly our week 6 activities.

Your activity on Facebook this week is commendable. I see some of you reaching for badges (bonus points). Please keep track of your badges to redeem them at the end of class.

Some of you have contacted me about their falling behind class assignments. To the rest of the class, please be as supportive as you can for those, who are trying to catch up with the rest of the class.

You need to maintain participation on FB, otherwise, you will be losing precious points. Let me know, if you have issues with your FB participation and I will help you overcome it.

Some of you are still missing to submit their January 31 first major step toward your final project and the Feb. 15 second major step toward your final project. If you are not working now toward your final project, you will not be able to deliver well thought-out product; start working on it by submitting the missing projects and working toward your first draft, due March 14.

 

This past week, we explored ways to organize information and turn it into knowledge.  Some of you were very eloquent both on Facebook and in your mini-paper about new tools and new methods. Great job. Be not afraid, or intimidated also to critique; social media is a science on its own, but also a science in its infancy and we need to be able to discuss both the positives and the negatives.

 

As in the past weeks, this weekly increment will continue to move in the following fashion:

  1. Read your articles, research and contribute with your own readings, if possible. Wed-Thursday. https://stcloudstate.learn.minnstate.edu/d2l/le/content/3980495/viewContent/33552361/View
  2. Discuss your findings in Facebook (brainstorming), Twitter (microblogging). Thursday-Friday. Respond, provide feedback to your peers. Friday-Saturday
  3. Complete the short class and home assignments in Evernote. Saturday-Sunday
    https://www.evernote.com/shard/s101/sh/c61ae45b-67ee-4cfa-bd20-b6e280499c26/73853ab3c447fd6739a0cc327108c13e
    and
    https://www.evernote.com/shard/s101/sh/098b5da2-2728-4f44-8a17-7ed12a201acf/79e2c8c6f35feb716a456025563fe19a
    A word of support: by the Evernote assignments this week, you see that we are moving in the world of multimedia. Social Media IS about multimedia. For some, multimedia can be scary, uncomprehensive; but it also can be a lot of fun. If the first, please do contact me, or your peers and seek support in your endeavor, until you also start having fun.
  4. Post your mini paper in the D2L Discussion and provide feedback to your peers’ mini papers. Sunday-Monday.
    https://stcloudstate.learn.minnstate.edu/d2l/le/3980495/discussions/topics/4674824/View
  5. Explore your LIB290 blog and expand your knowledge on blog maintenance and its connectivity to the mainstream social media, such as our Facebook Group, our Twitter thread (#SCSULIB290) and your personal social media.

As per directions from week1, you must start working on your blog:
https://www.evernote.com/shard/s101/sh/2b2c9e08-edac-4847-9322-71bdb236fced/50c74eb5d8383cf000c793553f1450e1

  • You need to change its appearance
    • Title
    • Header image
    • Start entering our daily blog entries
    • Bringing up the social media bar (pls let me know, if you need help with that) and start posting your blog entries on the FB Group page to practice a streamlining of social media tools
    • Questions? Issues? Please come to the office hours and I will help you

I encourage you to seek class support, which will help us work as a team. However, if you decide to turn directly to me, please use this Doodle link https://doodle.com/digitalliteracy

to seek a personal, live communication with me via Adobe Connect or old-fashioned phone call (320 308 3072).  I will do my best to help your success in this class

 

 

 

 

social media and Florida school shooting

Social Media and Global Issues: Violence, Gun Control and School Shootings

A week past by since the school shooting in FL.
During that time a lot has been shared/argued on social media in particular and all over the news in general:

e.g.
#GunControl
#ParklandStudents
#ParklandShooting
#MarchForOurLives
#ChicagoFailed
#GunReform
#BanAssaultWeapons
#MentalHealth
#FloridaSchoolShooting
#ParklandStudents
#ParklandSchoolShooting
#GunSense
#GunLaws

You can see that I included hashtags from all sides of the debate (if I miss some, please DO add).

I would like you to focus on the current actions of the Parkland School students. They have demands.
I would like you to abstain from debating their actions, being those pro- or anti-gun.

I would like you to train and focus on their possible use of social media for a cause, being that pro- or anti-gun.

If you are in their shoes, how would you structure your actions? How would you structure the use of social media to promote your cause? Again, make an effort to avoid investing your time and energy on defending your cause and make an effort to focus on building a social media strategy to advance that cause.

fake news is lazy language

fake news disinformation propaganda

the global struggle with social media

Please discuss these issues, since they are directly related to the two main underlying themes in LIB 290:

  • global issues
  • social media
  1. All of you form LIB290 are now aware about the recent shooting in FL.
    Not surprisingly, this morning a news emerges that Russian bots (twitter accounts under Russian control) are seeking to exploit the situation and stir controversy in a foreign country (in this case, the US), similarly to the Russian intervention during the US election in 2016. The issue of social media use to affect global affairs has been raised in this class: e.g.
    https://www.facebook.com/groups/LIB290/permalink/728678873997686/
    https://www.facebook.com/groups/LIB290/permalink/717969808401926/
    https://www.facebook.com/groups/LIB290/permalink/713137448885162/
    and in previous LIB290 classes, which you have access to
    https://www.facebook.com/groups/LIB290/permalink/336962353169342/
    https://www.facebook.com/groups/LIB290/permalink/585924368273138/
  2. A similar “bot” activity occurs not only for political espionage and influence, but also for industrial espionage and influence
    https://www.facebook.com/inthenow/videos/815704918579879/
    as presented in the case of Chinese bot “factories” to promote certain online businesses.
  3. In addition, certain social media apps / platforms / tools clearly emerge as representatives for specific race, gender, or nationality
    e.g., until recently Pinterest was considered a very “female” platform, a place, where women had clear dominance in use and content (https://www.huffingtonpost.com/2012/06/20/social-media-by-gender-women-pinterest-men-reddit-infographic_n_1613812.html); Twitter, is becoming the platform for expression by African Americans (https://www.theatlantic.com/technology/archive/2015/04/the-truth-about-black-twitter/390120/) and we already discussed the fact about social media apps / platforms / tools very popular in other countries and unknown in the US: https://www.facebook.com/groups/LIB290/permalink/715074965358077/

You are in your second month of LIB290 information and discussions, and you must have formed an opinion about such activities by social media regarding global issues and the relationship between social media impact on events around the world.

Please share your opinions by considering the following questions:

  • Do you think the Russian interference is real? Do you think United States (as recently accused by the Russians) also is interfering? Do you think any other country is using the same methods of employing social media?
    Do you think such use of social media is justified and right by moral and legal standards?
  • If you think such employment of social media is not right, elaborate why. How do you think, it needs to be prevented?
  • If you think such employment of social media is justified, elaborate why. How do you think, it can be supported?
  • Are these issues important to you?
  • If they are important to you, what is your take to resolve them?
  • If these issues are not important to you, what issues do you see as important and how do you think you can contribute to their resolution?

week 6 directions


https://1161281.mediaspace.kaltura.com/my-media

also available at:

 

Week 6

 

Welcome to our sixth week of class.

Before we move toward the readings, discussions, and assignments for week 6, let’s overview quickly our week 5 activities.

Your research for your final project is due.

Some of you were falling dangerously behind in the required class and home assignments. I contact each of you and offered assistance. The 10 AM Tues/Wed live sessions and/or request day/time fitting your schedule is still on. I can help each of you individually, if you have any questions, issues.

 

You need to maintain participation on FB, otherwise, you will be loosing precious points. Let me know, if you have issues with your FB participation and I will help you overcome it.

Some of you are still missing to submit their January 31 first major step toward your final project.

 

This past week, we explored the opportunities of social media for research.

 

As in the past weeks, this weekly increment will continue to move in the following fashion:

  1. Read your articles, research and contribute with your own readings, if possible. Wed-Thursday.

https://stcloudstate.learn.minnstate.edu/d2l/le/content/3980495/viewContent/33552357/View

  1. Discuss your findings in Facebook (brainstorming), Twitter (microblogging). Thursday-Friday. Respond, provide feedback to your peers. Friday-Saturday
  2. Complete the short class and home assignments in Evernote. Saturday-Sunday
    https://www.evernote.com/shard/s101/sh/84c9971d-9699-455e-a93b-8d1d49e2cd5d/e703ce06b447e3d1daaec8d98ff67b15
    and
    https://www.evernote.com/shard/s101/sh/78ca8c97-5c1b-4c27-966a-5d20cbaed4fd/8aeb3831eb7dfcd820eacd4f15de2dd3
  3. Post your mini paper in the D2L Discussion and provide feedback to your peers’ mini papers. Sunday-Monday.
    https://stcloudstate.learn.minnstate.edu/d2l/le/content/3980495/viewContent/33905124/View
  4. Explore your LIB290 blog and expand your knowledge on blog maintenance and its connectivity to the mainstream social media, such as our Facebook Group, our Twitter thread (#SCSULIB290) and your personal social media.

 

 

As per directions from week1, you must start working on your blog:
https://www.evernote.com/shard/s101/sh/2b2c9e08-edac-4847-9322-71bdb236fced/50c74eb5d8383cf000c793553f1450e1

  • You need to change its appearance
    • Title
    • Header image
    • Start entering our daily blog entries
    • Bringing up the social media bar (pls let me know, if you need help with that) and start posting your blog entries on the FB Group page to practice a streamlining of social media tools
    • Questions? Issues? Please come to the office hours and I will help you

 

I encourage you to seek class support, which will help us work as a team. However, if you decide to turn directly to me, please use this Doodle link https://doodle.com/digitalliteracy

to seek a personal, live communication with me via Adobe Connect or old-fashioned phone call (320 308 3072).  I will do my best to help your success in this class