Twitter engagement

Twitter Engagement: How to Connect With People on Twitter

 February 23, 2018

The Twitter Algorithm

When Twitter began using an algorithm to determine what users see, the algorithm didn’t make drastic changes. That’s because Twitter classifies itself as a news site, not a social media platform, and wanted users to continue seeing timely tweets. Even with the algorithm, Twitter is still the best place to find out what’s happening right now. Facebook is more about what’s happening this week, and Facebook’s algorithm shows you more posts that are older.

What Causes a Tweet to Be Seen?

for social media marketing into six main areas. The first three are pretty easy to understand, and the last three are a bit more complicated.

Time: Twitter sees itself as a live platform so the algorithm weighs time heavily. You need to post regularly, especially when your audience is online. To find out when your audience uses Twitter, try tools like ManageFlitter or Tweriod (a free tool).

User interests: Twitter Analytics gives you a breakdown of your followers’ interests so you can see if they’re the right type of people. Twitter Analytics also suggests topics that will get engagement.

Credibility: Twitter’s algorithm favors accounts that are deemed more credible.

Engagement: As with all social networks, Twitter wants to keep you on the platform as much as possible. The longer you’re on it, the more time Twitter has to show you ads.

Past engagement: You see more of the tweets from people you’ve engaged with in the past, so be proactive. Don’t wait for people to reply. Start conversations. When others start engaging back, they’ll see more of your future tweets.

Media type: Twitter shows you more of the type of media you’ve engaged with previously. So if you love GIFs, it’ll show you more GIFs. If you love periscopes, you’ll see more Periscope posts.

280 characters: When you use the whole 280-character limit, you can add more value to your tweets. In languages like Japanese, people are able to say more with fewer characters and use Twitter a lot more effectively because they can have more valuable conversations.
Update your Meet EdgarSmarterQueue, or Hootsuite account and started to write longer tweets

Your Own GIFs

To create a GIF, go to, apply for a brand channel, and then upload a small video clip or a series of images. You can also use video from YouTube or Vimeo. Creating GIFs has a little bit of a learning curve, but after you know how to do it, it’s a 5-minute job.

Questions: Ask more questions with your tweets.

Ask questions, create content that others can respond to, and reply to them.

Emotion: When you automate Twitter (for instance, post links to your blog), the tweets can become bland. Adding a bit of emotion does three things. It grabs attention (because it’s different from everything else), holds attention longer (it typically comes with a narrative), and gives people a reason to feel something for you and get behind you. This feeling is extremely important for brand advocacy.

Here is the entire article:

Twitter Engagement: How to Connect With People on Twitter

listen to The Social Media Marketing podcast, Content Mavericks, content, specifically on Twitter and YouTube.  a podcast called The Andrew and Pete Show.

Wonderlens is an amazing iOS app for creating augmented reality (AR) videos and still images.




social annotation tools


Diigo is a social annotation tool. It is in the same category with the “older” Delicious (
But also in competition with a tool we know now well: Evernote.

In 2014, it was predicted (as with Evernote) that other tools, such as SlideVibe:

cloud-based SideVibe elbows the market of Evernote and Diigo

may take over Diigo, but the latter still goes strong. Here are two short video intros to the use of features of Diigo:

Diigo in education

Note that as with Evernote, Diigo is not only a specific tools for performing specific tasks (in this case bookmarking).

As with Facebook, YouTube and most social media tools, Diigo is a social tool: you can share your bookmarks on different levels and collaborate and express your creativity by organizing and sharing your collected information


security app by Snowden

Snowden's New App Lets You Set Up A Home Security System Anywhere

Edward Snowden has created an app that turns a phone into a home security system

Posted by NowThis Future on Tuesday, January 30, 2018


Social Media in 2018

One of your readings for week 4 is the revelations of an Iranian blogger, who was jailed by his government for ten years:

social media and the devaluation of information

After he came out of prison, he witnessed a completely different world: blogs were replaced by Instagram.

Can you understand his take on the value of “hyperlinks?” Do you agree with it. What about his take on algorithms? Since his opinion was published (2015), the issue of algorithms surfaced numerous times:

the election

the difference in coverage by Facebook versus Twitter on the night of Ferguson, Mo:

Do you think the blogger may be right then about the evolution (or decline) of social media and its ability to democratize news distribution and help global issues and global citizenship?


Final Project topic: Economy and Environment in a Global World

Economy and Environment in a Global World

Post from a Facebook User regarding Tuesday, Jan 23, 2018 news about Trump’s tariffs on solar panels and washers:

OK, I've been trying to minimize political posts on my main wall lately, but gotta chime in here. One of the main…

Posted by Richard Wagner on Monday, January 22, 2018

So, what are the issues here?

  • tariff on solar panels (economy? environment?)
  • washing machines (economy?)

why is the tariff on solar panels imported from China such a complex and debated issue?

What is your stance regarding solar energy? How do you see solar energy being achieved? Does it matter where the solar panels are coming from? Does it matter if energy is extracted from solar panels or coal or gas or oil?

Do you agree with the author of the FB post? Why?
Do you disagree with the author of the FB post? Why?
What is your opinion / vision / solution regarding these issues?
Do you think Social Media impacts the development of such issues? If so, how? If not, why do you think it does not have impact?

this week foci


#highlights for this week:
– the interest toward FB Live did not pick up; would you like to retire the tool? Meanwhile, upon your personal request (day/time) I can “meet” you: a) in person b) phone c) Adobe Connect / Skype / G hangout and discuss any questions / issues you might have
– we continue with the usual workload of: a) readings, b) discussions – both formal D2L and brainstorming FB c) Evernote assignments.
Please consider strongly working diligently on your D2L discussions. Please do work on at least 3 drafts, before submitting to the respective D2L discussion thread. Hints already shared with you, besides your good work on spelling and grammar: mind your #vocabulary (avoid “stuff, put, get and thing”) and #academicstyle (replace vernacular with academic style). A note from the SCSU’s Write Place will be a very good sign that you went through the required drafts and it might not secure you excellent grade, but it will prove that you are working toward it.
– please be reminded, once again, to invest efforts in your work with your #blogappearance (if you do NOT want to mess with your previous blog, you can work on your LIB 290 class blog, created by you in the beginning of this semester)
– please be reminded that broadcasting your information is a great start, which is rewarded, but it is only a half step. Your goal is not to post information, but to involve your audience in a #discussion, based on that information.
– please be mindful about the “video” assignments as shared in #Evernote:…/84c9971d-9699-455e-a93b-8d1d49e2…
if you need assistance with group work, please share on this FB group