May 20

What Makes an Online Instructional Video Compelling?

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Woit_100426_225We encourage the use of different instructional materials for your face-to-face, hybrid, or online courses. Videos are a big part of classes nowadays, but it may be hard to decide on how to integrate videos in your course or how to create professional quality videos of your own.

“With the advent of new technology tools and new online programs, many research questions around instructional media have begun to emerge. For instance, how might student-produced media (through lightweight tools such as cell phones or webcams) influence instruction and social interaction? In hybrid programs, how can video best supplement face-to-face sessions? How do graphic design elements (such as the video thumbnail, a video embedded on a course page, or types of text surrounding a video) influence viewing habits? Online tools and online programs continue to increase, and many opportunities exist for further investigating best practices of online instructional design.”

Here is a full article by Melanie Hibbert for EDUCAUSE Review, and you will find the summary of here findings below. These emerging findings, taken from both quantitative and qualitative data, provide some insight as to what characteristics of online videos students describe as compelling, and what types of videos receive the most views:

  • Strategizing videos to tie directly to course assignments and/or assessment
  • Advising faculty members to use conversational language in production; also encouraging them to use humor and draw on past experiences
  • Adding audio/visual elements to the video that supplement the content; the videos should not convey information that students could just read as text
  • Producing high-quality videos (despite mixed findings related to production values, elements such as professional sound, lighting, and graphics are considered important when creating high-quality media)
  • Keeping the four-minute view time as a design consideration, especially when producing longer-form content lectures that can be broken up into shorter segments

Let us know if you plan to post videos for your course and schedule a consultation for best practices/video help. Stop by our ofice: Academic Technologies Team is here all summer, Miller Center 118.


Posted May 20, 2016 by Jovana Jevremovic in category Future Trends, How Does It Work?, Online Teaching Pedagogy, Professional Development

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