The author erroneously focuses on Snapchat as a service and university administration, monitoring and censorship; it is a basic issue of education. Educating the Millennials and Gen Z about privacy, netiquette and digital humanity.

Education is about letting students explore, fail, learn from their failure and improve. #FinlandPhenomenon

Temporary Messages, Lasting Impact

https://www.insidehighered.com/news/2015/02/27/monitoring-student-behavior-snapchat-next-impossible-administrators-say

From the responses under the article:

OccupareVeritas

Still trying to understand the academy’s apparent obsession with monitoring and controlling/influencing every possible aspect of student and faculty behavior, on and off campus. Sometimes I can’t decide if it’s kind of a Stalinist control thing, a guy in the back of a windowless van thing, or some kind of extension of a juvenile obsession with everyone’s behavior but your own. That someone complains does not automatically suggest that someone must “do something,” particularly when “doing something” is often prohibited by law to begin with (in the case of administrators and the university).