LITA discussion thread on how social media should be run at an academic library:

Very much different from where I am at. But that’s not new, I have voiced the fallacies often in the last 5 years rather frequently.

From: lita-l-request@lists.ala.org [mailto:lita-l-request@lists.ala.org] On Behalf Of Alex Herzberg
Sent: Thursday, August 27, 2015 11:39 AM
To: lita-l@lists.ala.org
Subject: RE: [lita-l] social media administration

Hi Allison,

The Loyola/Notre Dame Library’s social media is run by a committee of 4 full-time staff: two from research & instruction, one from circulation, and one from archives. I’m the committee chair but we all take weekly shifts for posting and monitoring the accounts. This model of sharing the workload has been really effective for us!

I’m happy to answer any questions you might have.

Alex

Alex Herzberg, MLS

Online Learning Librarian

Business Liaison

Loyola/Notre Dame Library

200 Winston Avenue

Baltimore, MD 21212

410-617-6831

From: lita-l-request@lists.ala.org [mailto:lita-l-request@lists.ala.org] On Behalf Of Lisa Rabey
Sent: Thursday, August 27, 2015 6:16 AM
To: lita-l@lists.ala.org
Subject: Re: [lita-l] social media administration

At my last position, I was the systems and web librarian, which included social media. I did the following:

Managed all of the social media accounts (FB, Twitter, Flickr, Tumblr)

Used Hootsuite to post date posts in Twitter.

Used FB to post date posts in FB

Created singular branding across all sites

Created social media best practices

Created social media policy in congruent with the college’s s AUP

Managed the backend of the blog

— Created a calendar for blog post ideas

— Enlisted other people to provide additional content

— edited blog posts from other posters

I’d say I spent 2-5 hours a week on the social media, most of which I managed when I was the reference desk.

The person who replaced me dumped all of the above. So there’s that.

-Lisa

—–Original Message—–
From: lita-l-request@lists.ala.org [mailto:lita-l-request@lists.ala.org] On Behalf Of Erik Sandall
Sent: Wednesday, August 26, 2015 11:49 AM
To: lita-l@lists.ala.org
Subject: Re: [lita-l] social media administration

Hi Allison,

As a librarian and webmaster, I split my time between library and IT.

I’m responsible for the administration and management of our social media accounts. I also post a little, and there are three others (one librarian, two non-libs) who also contribute content.

It’s worked out very well having a variety of staff across departments contributing to our social media efforts. I highly recommend it.

Regards,

Erik.