social media analytics

social media measurement matrix

http://www.affectstrategies.com/files/AFT_SocialMediaSuccess_Measurement.pdf

social media measurement: a step by step approach

https://www.prinz.org.nz/Attachment?Action=Download&Attachment_id=1023

5 Essential & Easy Social Media Metrics You Should Be Measuring Right Now

5 Essential & Easy Social Media Metrics You Should Be Measuring Right Now

 

  1. volume
  2. reach
  3. engagement
  4. influence
  5. share of voice

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