Report: IT Professionals Worldwide Say It’s Still Early for AR Adoption
By Sri Ravipati 11/15/16
a new study from ISACA. The global business technology and cybersecurity association recently published a report of findings from its annual IT Risk/Reward Barometer survey, which asked nearly 6,600 business and technology professionals across 140 countries about the “risks and rewards of AR, and how organizations and individuals are beginning to use it,” according to the ISACA website.
Only 21 percent of the respondents believe the benefits of AR outweigh the risks. In the United States, IT professionals said that security concerns (18 percent) and insufficient ROI (18 percent) are the biggest barriers to AR adoption, followed by insufficient budgets (13 percent). Across all countries, about eight in 10 IT professionals think that organizations should be concerned about the privacy risks of AR, such as “virtual graffiti” attacks. These attacks use AR-enhanced Internet of Things devices “to virtually deface buildings, landmarks, signage or other workplace surfaces with negative, unauthorized imagery, and then share with others,” according to the report.
Overall, consumers are more optimistic about AR than IT professionals. Most Americans, for example, “see the value in the range of potential applications of AR that was presented,” according to the report. The report cites a recent analysis from a financial firm that estimates AR and VR (virtual reality) hardware and software markets will grow to $80 billion by 2025 in the U.S. – with education to grow to $700 million.
more on AR in this IMS blog