digital ambassador

In world first, Denmark to name a ‘digital ambassador’

27 January 2017 http://www.thelocal.dk/20170127/in-world-first-denmark-to-name-a-digital-ambassador

Saying that tech giants like Google and Apple now have more influence than many countries, Denmark will become the first nation in the world to appoint a so-called digital ambassador.

Denmark has already reaped the benefits of coordinated lobbying efforts aimed at the world’s largest tech companies. Just last week, Facebook announced plans to build a new data centre in Odense. The Foreign Ministry said the Facebook deal was the result of three years of behind-the-scenes work.

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