Key Performance Indicator Toolkit

Key Performance Indicator Toolkit

measuring library community impact

p. 30 tracking web metrics

1 Comment on Key Performance Indicator Toolkit

  1. Plamen Miltenoff
    February 6, 2018 at 4:42 pm (3 years ago)


    Technical Fixes and Ethical Challenges for Activity Monitoring in Physical Public Libraries Through Big Data and Artificial Intelligence

    dr. ir. Martijn van Otterlo

    Amsterdam Center for Business Analytics (ACBA), KIN Research/FEWEB, Vrije Universiteit Amsterdam, The Netherlands

    Abstract: New “business models” for the public library in the modern arise in the digital age, where information is omnipresent and the library is not the sole source of knowledge anymore. Drivers for such changes are individual customers (who demand more convenience and services), technology (every day new electronics and algorithms appear that can do “more”) and private companies (that offer new services on the basis of new opportunities, for example using big data). Before, we have described (van Otterlo, 2016) how four general innovations can come together to form a “library laboratory environment” in which libraries can “experiment” with their patrons, collections and services in order to “optimize” what the library is offering (such as collections, services, physical library space, customer relations programmes, marketing campaigns and many others). In the BLIIPS project we are working on measuring patron behavior using sensors in the library and analysing the resulting data with artificial intelligence methods to obtain insights and optimize the library.
    Project like BLIIPS face two different, but related, challenges. First, technical challenges require new sensors and algorithms to do data science in the first place. Second, new ethical challenges arise (van Otterlo, 2017) when algorithms are used to monitor patrons and optimize their library, their source of knowledge and the configuration of their place of being. All interactions between library and patron that used to be government locally, qualitatively, by people, are now being handled, stored and analyzed, globally, quantitatively, using algorithms. The profound impacts, such as on intellectual privacy (van Otterlo, 2015), of this transformation need to be considered. The proposed paper describes some technical results in monitoring patron behavior, and will analyze the new ethical dimensions of doing so.

    Keywords: Digitalization, Artificial intelligence, Library use, Data analytics, Smart sensors, Libraryness, Physical-digital continuum, Public library
    van Otterlo (2015) The Libraryness of Calculative Devices : Artificially intelligent librarians and their impact on information consumption, in: Algorithmic Life, L. Amoore and V. Piotukh (eds.) Routledge, Taylor & Francis Group, London UK.
    van Otterlo, M. (2016) Project BLIIPS: Making the Physical Public Library more Intelligent through Artificial Intelligence, in proceedings of QQML-2016
    van Otterlo, M (2017) From intended to intentional archivists: new ethical frameworks for archiving, curating and gatekeeping (in preparation).


    4. Session Title: Bibliometrics and Scientometrics

    Coordinator: Teresa S. Welsh
    Ph.D., Professor and Director, School of Library & Information Science, University of Southern Mississippi, USA

    Scope & rationale: Bibliometrics literally means the measurement of books but it has come to mean the analysis of patterns of information related to usage data or publication data in print or electronic format. Scientometrics has been defined as the “quantitative study of science, communication in science, and science policy” (Hess, 1997). This session will focus on research such as publication pattern analysis, citation analysis, and content analysis of scholarly literature, Web sites, databases, or collections.

    Teresa S. Welsh, Ph.D., Professor and Director, School of Library & Information Science, University of Southern Mississippi, USA, “Strategies for Public Libraries’ Success and Sustainability: A Content Analysis of LIS Literature”.


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