Under Employers’ Gaze, Gen Z Is Biting Its Tongue On Social Media
April 13, 20195:00 AM ET
The oldest members of Generation Z are around 22 years old — now entering the workforce and adjusting their social media accordingly. They are holding back from posting political opinions and personal information in favor of posting about professional accomplishments.
only about 1 in 10 teenagers say they share personal, religious or political beliefs on social media, according to a recent survey from Pew Research Center.
70 percent of employers and recruiters say they check social media during the hiring process, according to a survey conducted by CareerBuilder
Generation Z, nicknamed “iGen,” is the post-millennial generation responsible for ‘killing’ Facebook and for the rise of TikTok.
Curricula like Common Sense Education’s digital citizenship program are working to educate the younger generation on how to use social media, something the older generations were never taught.
Some users are regularly cleaning up — “re-curating” — their online profiles. Cleanup apps, like TweetDelete,
Gen Zers also use social media in more ephemeral ways than older generations — Snapchat stories that disappear after 24 hours, or Instagram posts that they archive a couple of months later.
Gen Zers already use a multitude of strategies to make sure their online presence is visible only to who they want: They set their account to private, change their profile name or handle, even make completely separate “fake” accounts.
more on social media in this IMS blog