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SMS as Disrupter to Social Media

How SMS is a Disrupter to Social Media

https://www.linkedin.com/pulse/sms-disrupter-social-media-michael-spencer

Email and Social media as we know it will die out. I’m not saying this year or in 5 years, but they will. I honestly think you are going to see Tablets in office spaces more and hybrid mobile devices take over at work.

The Interface of SMS is well, shiny and nice and not so annoying like a binary like Facebook feed, plain Jane like Twitter feed or hyper pseudo-useful like a LinkedIn one. Visual social channels like Pinterest and Instagram have more to offer, a better interface, UX and actual social utility.

  • SMS produces engagement 6-8 times higher than Email
  • 98% of text messages are read
  • Only 22% of Email are read
  • And 12% of Facebook feed posts

By 2016, it’s estimate apps like these below have been used to send 2x as many messages as traditional text messaging form person to person.

A – Category 

  • Snapchat – 3.9/5
  • WeChat = 4.3/5
  • WhatsApp = 4.4/5
  • Viber – 4.3/5
  • Kik – 4.3/5

mobile video is growing

Mobile video advertising is growing three times as fast as spending on desktop video

 http://www.businessinsider.com/mobile-video-drives-ad-growth-2015-5#ixzz3jixiqowN
YouTube, Facebook, Instagram, Twitch, BuzzFeed, and Snapchat videos are increasingly keeping audiences glued to their small screens, opening up new greenfield opportunities in advertising.

the future of news

I am regularly asking my students where do they get their news from

Snapchat, Twitter, and Facebook are at war over the future of news

Read more: http://www.businessinsider.com/snapchat-twitter-facebook-the-future-of-news-2015-5#ixzz3Z5647url

So, where will millennials get their ‘news’ now?

http://fusion.net/story/47387/jon-stewart-leaving-daily-show-millennials-audience/

news

Visual Social Marketing

Visual Social Marketing 101

http://mashable.com/2014/07/17/visual-social-marketing-101/

Snapchat

Of the three platforms, Snapchat is the one marketers may have the most difficult time getting a grip on. The tools are intended to produce clips that are less polished than creatives are used to and the platform isn’t designed for reach.

Vine

Vine is the newest of the three platforms, though many learned of it before Snapchat gained more mainstream attention last year. Vine videos are often whimsical and some even seem effortless, but the most popular users may spend hours or even days creating memorable stop motion videos.

Instagram

Many of the world’s top brands are now on Instagram and for good reason. The social network has more than 200 million users, integrates well with its parent company Facebook and lends itself more to the types of professional photographs and 15-second video spots that marketers are accustomed to.

 

social media by the 19 years old

A Teenager Finally Explains What Adults Just Don’t Get About Facebook, Instagram, And Snapchat

https://medium.com/backchannel/a-teenagers-view-on-social-media-1df945c09ac6

http://www.businessinsider.com/what-teenagers-think-of-social-media-2015-1#ixzz3OYAq8JC2

Facebook: awkward family dinner party we can’t really leave
Tweeter: a lot of us simply do not understand the point of Twitter. There is always a core group at every school that uses it very religiously to tweet and another group that uses it to simply watch or retweet, but besides that many don’t use it.
Tumblr: is where you are your true self and surround yourself (through who you follow) with people who have similar interests. It’s often seen as a “judgment-free zone” where, due to the lack of identity on the site, you can really be who you want to be.
Instagram: “Everything about the application makes it less commercialized and more focused on the content, meaning more teens are inclined to visit it.
Twitter: “To be honest, a lot of us simply do not understand the point of Twitter.”
Snapchat: “Snapchat has a lot less social pressure attached to it compared to every other popular social media network out there.
Tumblr: “Tumblr is where you are your true self and surround yourself (through who you follow) with people who have similar interests. 
Yik Yak: People reference Yaks all the time with each other or send screenshots

  • LinkedIn — We have to get it, so we got it. Many wait until college to get this (as they probably should, it isn’t for this demographic anyways).
  • Pinterest—It’s mainly female-dominated and is for those who have an artsy/hipster focus. Not too many people talk about it.
  • Kik—It’s a messaging application that is mainly used for messaging people on Twitter I guess? I don’t know anyone who uses it. The only time I ever hear this application is for the joke, “Aye you got Kik?”, normally seen as someone trying to “spit game” to attract a partner. It’s really difficult for me to describe it here but it isn’t super relevant.
  • WhatsApp—You download it when you go abroad, you use it there for a bit before going back to iMessage and Facebook Messenger, then you delete it.
  • GroupMe—By far the most used group messaging application in college.

 

Teenagers, The Internet, And Privacy

The Truth About Teenagers, The Internet, And Privacy

http://www.fastcompany.com/3037962/then-and-now/the-truth-about-teenagers-the-internet-and-privacy

danah boyd, a professor at Harvard University’s Berkman Center for the Internet and Society, argues that teenagers closely scrutinize what they share online because it is a way for them to negotiate their changing identities. In her book, It’s Complicated: The Social Lives of Networked Teens, she describes how teenagers carefully curate their feeds based on the audience they are trying to reach.

Adolescents have been migrating away from Facebook and Twitter over the last few years, showing preference for sites like Snapchat, Whisper, Kik, and Secret that provide more anonymity and privacy. Part of this transition can be explained by the fact that the older social media sites stopped being cool when parents joined them, but perhaps another reason could be that teenagers growing up in the post-Snowden era implicitly understand the value of anonymity. For teens, it’s not a matter of which platform to use, but rather which works best in a particular context.

Social Media Statistics Australia

Social Media Statistics Australia – September 2014

http://www.socialmedianews.com.au/social-media-statistics-australia-september-2014/

1. Facebook – 13,600,000 users (up 200,000)
2. YouTube – 13,100,000 UAVs
3. WordPress.com – 6,000,000
4. Tumblr – 4,600,000
5. LinkedIn – 3,900,000
6. Blogspot – 3,100,000
7. Twitter – 2,791,300 Active Australian Users (see calculation)
8. Instagram – 2,060,000 Active Australian Users (see calculation)
9. TripAdvisor – 1,650,000
10. Yelp – 1,300,000
11. Tinder – 1,250,000 Australian users (my estimation)
12. Snapchat – 1,070,000 Active Australian Users (see calculation).
13. Flickr – 730,000
14. Pinterest – 370,000
15. Reddit – 160,000
16. MySpace – 150,000
17. Google Plus – approx 60,000 monthly active Australian users (my estimation *revised*)
18. StumbleUpon – 51,000
19. Foursquare – 29,000
20. Digg – 19,500
21. Delicious – 19,000

Emerging Social Networks

Emerging Social Networks

http://www.practicalecommerce.com/articles/72917-13-Emerging-Social-Networks-to-Watch

Learnist

Learnist is a crowd-sourced collection of knowledge, with web, text and video content covering thousands of topics. Boards are curated by knowledge leaders, providing content from the people who know it best. Create your own expert knowledge boards on the Learnist website and browse with the iOS and Android apps. Learnist was launched in 2012.

Sulia

Sulia is a subject-based social network to connect users with expert sources. Sulia seeks to help people to discover new sources and engage with their interests. If you’re an expert and would like to reach the audience Sulia has to offer, contact its staff, at experts@sulia.com. Sulia also offers a Sulia Select program, which matches top experts with leading publishers and retailers.

Pheed

Pheed is a free social multimedia platform, available on iOS, Android and via the web. Pheed users share voice-notes, music, photos, videos, text, and live broadcasts. Pheed channel holders can also monetize their content by charging a monthly subscription fee (between $1.99 and $34.99) or by charging for pay-per-view live broadcast events. Pheed launched with an iOS app in 2012 and an Android app in 2013.

Medium

Medium is a place where people share stories and ideas — a great place to generate expert content. Medium is designed to be collaborative, with tools to let readers offer feedback. Medium is also designed to help you find an audience, through a combination of algorithmic and editorial curation. Medium launched in 2012, and its iOS phone app launched in 2014.

Cyber Dust

Cyber Dust is a platform for temporary mobile messaging. Texts sent via Cyber Dust automatically disappear 24 seconds after being read. Users can blast messages and locations, and send disappearing promotional content, like stickers, animated GIFs, URLs and more. An alternative to Snapchat, Cyber Dust is the latest startup of maverick investor Mark Cuban, whose own legal woes motivated him to create the app.

ShareBloc

ShareBloc is a Reddit-like link-sharing community for professionals to curate, distribute, and discuss business content. ShareBloc could also be a good resource for small businesses in the B2B sector. The site launched in 2013 as a peer-review platform for members to rate and review vendors. ShareBloc’s main obstacle will come from the competition it faces from heavyweight LinkedIn.

Thumb

Thumb is a crowdsourcing platform to ask any question and quickly receive 50 to 100 responses. Easily filter by topic to get relevant responses and new content. Thumb is a resource for any small business looking for quick feedback on a new product or service. Originally launched in 2010 as a tool to give shopping feedback, Thumb has become a place to discover and give feedback on seemingly anything. The mobile app is available for Android and iOS.

Impossible

Impossible is a network where people help each other out. People who need help post a request, which is shown to users most likely to fulfill it. Those with help to give can share time, skills and objects for free, as they build kindness profiles. While this network is geared toward altruism, it may be a good place for a business to put its product to work.

We Heart It

We Heart It is an image-based social network focused on inspiration, expression, and creativity. It’s a hipper version of Pinterest, aimed at “highly-engaged, tech-savvy, and consumption-focused millennials.” We Heart It has over 20 million monthly visitors to discover, collect, and share images on its mobile apps and website.

Chirp

Chirp lets you send a message using sound — a chirp — to anyone running the app near you. Share photos, links, notes, and more, all from your built-in iPhone speaker. Chirp could be a powerful marketing tool for location-based businesses looking to entice passers-by. Chirp’s iOS app launched in 2012, and its Android app launched in 2013.

Mobli

Mobli is a social application for sharing mobile photos and unlimited-length videos. It’s a feature-packed alternative to Instagram. Broadcast your live events, use photo and video filters update weekly, create looping videos, follow locations and hashtags, and more. In November of 2013, Mobil announced a capital raise of $60 million from billionaire Carlos Slim’s América Móvil.–

Vine

Vine is an application for creating and sharing six-second looping videos. Vine officially launched in 2013 (after Twitter purchased it in 2012) and quickly became the most-used video sharing application. Recently, Vine launched a new website with a variety of features to discover videos, such as channels, trending tags, and curated content. The change could deliver further gains for Vine, which according to GlobalWebIndex is used by a quarter of U.S. teens.

Snapchat

Some 13-Year-Olds Tell Us Why They Think Facebook Stinks

Some 13-Year-Olds Tell Us Why They Think Facebook Stinks

Read more: http://www.businessinsider.com/why-tweens-and-teens-think-facebook-stinks-2013-11#ixzz2jcxYYSSr

now that he has a phone, he would rather check out other cooler options, like Snapchat, Vine, and Instagram.
words are less important than images and videos
“I wouldn’t de-activate,” Aidan said. “It’s still a way to connect, I just won’t check it often.”

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