social media administration

LITA discussion thread on how social media should be run at an academic library:

Very much different from where I am at. But that’s not new, I have voiced the fallacies often in the last 5 years rather frequently.

From: lita-l-request@lists.ala.org [mailto:lita-l-request@lists.ala.org] On Behalf Of Alex Herzberg
Sent: Thursday, August 27, 2015 11:39 AM
To: lita-l@lists.ala.org
Subject: RE: [lita-l] social media administration

Hi Allison,

The Loyola/Notre Dame Library’s social media is run by a committee of 4 full-time staff: two from research & instruction, one from circulation, and one from archives. I’m the committee chair but we all take weekly shifts for posting and monitoring the accounts. This model of sharing the workload has been really effective for us!

I’m happy to answer any questions you might have.

Alex

Alex Herzberg, MLS

Online Learning Librarian

Business Liaison

Loyola/Notre Dame Library

200 Winston Avenue

Baltimore, MD 21212

410-617-6831

From: lita-l-request@lists.ala.org [mailto:lita-l-request@lists.ala.org] On Behalf Of Lisa Rabey
Sent: Thursday, August 27, 2015 6:16 AM
To: lita-l@lists.ala.org
Subject: Re: [lita-l] social media administration

 

At my last position, I was the systems and web librarian, which included social media. I did the following:

 

Managed all of the social media accounts (FB, Twitter, Flickr, Tumblr)

Used Hootsuite to post date posts in Twitter.

Used FB to post date posts in FB

Created singular branding across all sites

Created social media best practices

Created social media policy in congruent with the college’s s AUP

Managed the backend of the blog

— Created a calendar for blog post ideas

— Enlisted other people to provide additional content

— edited blog posts from other posters

 

I’d say I spent 2-5 hours a week on the social media, most of which I managed when I was the reference desk.

 

The person who replaced me dumped all of the above. So there’s that.

 

-Lisa

sociology and social media

Plan for presentation on social media impact in a “sociology and family” class.

Zuo, Jiping <jzuo@stcloudstate.edu>

“Media, Technology, Market, and Cosmopolitan Communities”

the impact of social media on dating patterns (e.g. more like shopping around for a commodity) and dating relations (e.g. more temporary, unstable), along with many positive effects as well

1. Goal: introduce students to” a) social media b) the sociological impact of social media on family and dating issues

2. Learning outcomes: a) at the end of the session, students will have firm grasp of popular versus peer-reviewed (academic resources). b) students will be able allocate sources for information c) students will be able to evaluate [and compile? Zotero] information d) students will be able to discuss the impact of social media in general e) students will be able to discuss and evaluate the impact of social media on family and dating f) at the end of the session, students will understand the concepts of netiquette and privacy (digital citizenship, digital anthropology)

3. Possible q/s for the class: a) why Tinder? what other social media? Can Twitter and FB be counted in this mix? b) what is so different in the dating scene? how did social media changed the scene? c) how do family values change, based on the changes in [online] dating? d) how does online dating differ across race, gender, sexual orientation, age and cultures e) privacy, security, surveillance e) mail braids on steroids? how does online dating apps change dubious practices? f) does online dating impact marriages? are marriages better or weaker after online dating?

4. possible collaborations. The topic of online dating, social media in particular, is of interest to specialists from Communication Studies (Usera, Fullick), Anthropology (Bocanete), Nursing (Couch), Gender Studies (Robinson), SCSU Counseling and Psychological Services (Houdet) .
E.g.:
Usera, D. (2014). Online Dating Interactions: A discursive look (Dissertation). Graduate College of The University of Iowa, The University of Iowa. Retrieved from https://www.academia.edu/13255554/Online_Dating_Interactions_A_discursive_look
Fullick, M. (2013). “Gendering” the Self in Online Dating Discourse. Canadian Journal Of Communication, 38(4). Retrieved from http://www.cjc-online.ca/index.php/journal/article/view/2647
Bocanete, A. C. (2013). All-male Mobile Dating Apps and their Users in London… After the Magic Wears Out (Dissertation). DEPARTMENT OF ANTHROPOLOGY, UNIVERSITY COLLEGE LONDON. Retrieved from https://www.academia.edu/12884810/All-male_Mobile_Dating_Apps_and_their_Users_in_London…_After_the_Magic_Wears_Out
Couch, D. (2006). Online dating and mating: the use of the internet to meet sexual partners (Master of Public Health). La Trobe University, Victoria, Australia. Retrieved from https://www.academia.edu/12639192/Online_dating_and_mating_the_use_of_the_internet_to_meet_sexual_partners
Robinson, B. (2015). “Personal Preference” as the New Racism: Gay Desire and Racial Cleansing in Cyberspace. Sociology of Race and Ethnicity, 1(2), 317–330. http://doi.org/10.1177/2332649214546870 http://sre.sagepub.com/content/1/2/317
Houdet, A. (2014, August 11). Online Dating Services and McGill: A Study of Usage and Perception (POLI 311: Techniques of Empirical Rsearch Paper). Mcgill, Montreal, Canada. Retrieved from https://www.academia.edu/7935047/Online_Dating_Services_and_McGill_A_Study_of_Usage_and_Perception

bibliography:

and http://blog.stcloudstate.edu/ims/2014/09/25/online-dating/

Synopsis
UWire and The Guardian have a long list of reports. Academia.edu has also plenty of serious academic research. While UWire and the Guardian are explicitly centered on the Anglo-Saxon world (with one exception of report on Iran), Academia.edu presents a great choice of cases from around the world (different cultures) in mostly serious academic research

useful definitions and comparisons here:
Digital dating: a week with Kik, Tinder and OkCupid. (2014, July 30). UWIRE Text, p. 1. Retrieved from http://go.galegroup.com/ps/i.do?id=GALE%7CA376503724&v=2.1&u=stcloud_main&it=r&p=PROF&sw=w&asid=873df6af8e0f1cea1a22a33ca17f2d12
about online dating:
Toma, C. L., Hancock, J. T., & Ellison, N. B. (2008). Separating Fact From Fiction: An Examination of Deceptive Self-Presentation in Online Dating Profiles. Personality and Social Psychology Bulletin, 34(8), 1023–1036. http://doi.org/10.1177/0146167208318067
Wong AnKee, A., & Yazdanifard, R. (2015). The Review of the Ugly Truth and Negative Aspects of Online Dating. Global Journal of Management and Business Research, 15(14). Retrieved from https://www.academia.edu/12317015/The_Review_of_the_Ugly_Truth_and_Negative_Aspects_of_Online_Dating
Fact Sheet 37:  The Perils and Pitfalls of Online Dating: How to Protect Yourself. (2015). Privacy Rights Clearninghouse. Retrieved from https://www.privacyrights.org/perils-and-pitfalls-online-dating-how-protect-yourself
sociology peer-reviewed paper on online dating:
Rosenfeld, M., & Thomas, R. (2012). Searching for a Mate: The Rise of the Internet as a Social Intermediary. American Sociological Review, 77(4), 523–547.

http://web.stanford.edu/~mrosenfe/Rosenfeld_How_Couples_Meet_Working_Paper.pdf

The Tinder-Is-Satan Arms Race Heats Up Further http://nymag.com/scienceofus/2015/08/tinder-is-satan-arms-race-heats-up-further.html

The History of Digital Desire, vol. 1: An Introduction  http://saq.dukejournals.org/content/110/3/583.short

Stampler, L. (2014). The New Dating Game. Time, 183(6), 40.  http://login.libproxy.stcloudstate.edu/login?qurl=http%3a%2f%2fsearch.ebscohost.com%2flogin.aspx%3fdirect%3dtrue%26db%3daph%26AN%3d94317888%26site%3deds-live%26scope%3dsite

Kite, M. (2015). Click and flick: romance is being killed off by the brutal marketplace of dating apps such as Tinder. Spectator, (9729). 12.  http://login.libproxy.stcloudstate.edu/login?qurl=http%3a%2f%2fsearch.ebscohost.com%2flogin.aspx%3fdirect%3dtrue%26db%3dedsgao%26AN%3dedsgcl.401492069%26site%3deds-live%26scope%3dsite

Hobson, T. (2015). Tinder feelings: Can mobile dating apps move beyond the promise of a one-night stand?. Spectator, (9740). 22. http://login.libproxy.stcloudstate.edu/login?qurl=http%3a%2f%2fsearch.ebscohost.com%2flogin.aspx%3fdirect%3dtrue%26db%3dedsgao%26AN%3dedsgcl.411742748%26site%3deds-live%26scope%3dsite

(2015). My Tinder date wants to be friends with benefits. I want to be serious. What now? Swipe Right is our advice column that tackles the tricky world of online dating. This week: weighing the benefits of casual liaisonsGet help making your profile work: forward screenshots to askevaguardian@gmail.com for a personal critique and upgrade; Swipe Right is our advice column that tackles the tricky world of online dating. This week: weighing the benefits of casual liaisonsGet help making your profile work: forward screenshots to askevaguardian@gmail.com for a personal critique and upgrade. theguardian.com. http://login.libproxy.stcloudstate.edu/login?qurl=http%3a%2f%2fsearch.ebscohost.com%2flogin.aspx%3fdirect%3dtrue%26db%3dedsgao%26AN%3dedsgcl.409945005%26site%3deds-live%26scope%3dsite
http://www.theguardian.com/lifeandstyle/2015/apr/16/swipe-right-online-dating-friends-with-benefits-relationships

Wood, M. (2015). Led by Tinder, the Mobile Dating Game Surges. The New York Times. p. 8. http://login.libproxy.stcloudstate.edu/login?qurl=http%3a%2f%2fsearch.ebscohost.com%2flogin.aspx%3fdirect%3dtrue%26db%3dedsgao%26AN%3dedsgcl.400230809%26site%3deds-live%26scope%3dsite

http://www.lexisnexis.com/lnacui2api/api/version1/getDocCui?lni=5F7B-R7N1-DXY4-X3K7&csi=6742&hl=t&hv=t&hnsd=f&hns=t&hgn=t&oc=00240&perma=true   http://www.nytimes.com/2015/02/05/technology/personaltech/led-by-tinder-the-mobile-dating-game-surges.html

(2015). Tinder hooks up with Instagram to woo new users to the dating app; Dating app overhauls its user profiles with photo app integration, and extended information pulled from Facebook. theguardian.com. http://login.libproxy.stcloudstate.edu/login?qurl=http%3a%2f%2fsearch.ebscohost.com%2flogin.aspx%3fdirect%3dtrue%26db%3dedsgao%26AN%3dedsgcl.409944725%26site%3deds-live%26scope%3dsite

(2015). Brand love in the time of Tinder; Thanks to dating apps such as Tinder, relationships are changing, but does that include the ones we form with brands too?. theguardian.com. http://login.libproxy.stcloudstate.edu/login?qurl=http%3a%2f%2fsearch.ebscohost.com%2flogin.aspx%3fdirect%3dtrue%26db%3dedsgao%26AN%3dedsgcl.409800099%26site%3deds-live%26scope%3dsite

(2015). A look at modern day dating – Tinder and Match.com. UWIRE Text. http://go.galegroup.com/ps/i.do?id=GALE%7CA401448144&v=2.1&u=stcloud_main&it=r&p=PROF&sw=w&asid=4b52e991d97812282b4651b5c2276ca9

Right swipe on Tinder proves lucky for Bruin. (2015, February 13). UWIRE Text, p. 1. Retrieved from http://go.galegroup.com/ps/i.do?id=GALE%7CA401365769&v=2.1&u=stcloud_main&it=r&p=PROF&sw=w&asid=50627eab0b22cfef4795c03ff71f9872
Tinder isn’t just for dating — it’s also a game. (2015, February 8). UWIRE Text, p. 1. Retrieved from http://go.galegroup.com/ps/i.do?id=GALE%7CA400682488&v=2.1&u=stcloud_main&it=r&p=PROF&sw=w&asid=dfde7717895bda12f4d3337a0785d31c
Tinder: Matchmaker or dating disaster? (2015, March 14). UWIRE Text, p. 1. Retrieved from http://go.galegroup.com/ps/i.do?id=GALE%7CA405561590&v=2.1&u=stcloud_main&it=r&p=PROF&sw=w&asid=53e7a3eeae14aa02f237e1b38a7877c8
Dating app Tinder craze on campus. (2015, April 29). UWIRE Text, p. 1. Retrieved from http://go.galegroup.com/ps/i.do?id=GALE%7CA411697728&v=2.1&u=stcloud_main&it=r&p=PROF&sw=w&asid=c00d190c4790e2ec0b35016e676d6727
Tinder is comparable to traditional dating. (2014, September 29). UWIRE Text, p. 1. Retrieved from http://go.galegroup.com/ps/i.do?id=GALE%7CA383934895&v=2.1&u=stcloud_main&it=r&p=PROF&sw=w&asid=0690ccb6861c5fd27b457cbfcc221169
(2015). 42% of people using dating app Tinder already have a partner, claims report; Research firm GlobalWebIndex also claims that 62% of the app’s users are men, while hinting that Tinder’s new premium tier could catch on. theguardian.com. http://www.theguardian.com/technology/2015/may/07/dating-app-tinder-married-relationship
Curington, C. V., Lin, K.-H., & Lundquist, J. H. (2015). Positioning multiraciality in cyberspace: treatment of multiracial daters in an online dating website. American Sociological Review, 80(4), 764+. Retrieved from http://go.galegroup.com/ps/i.do?id=GALE%7CA425674423&v=2.1&u=stcloud_main&it=r&p=PROF&sw=w&asid=7fdadb5f53a7acc0219b8a37c986a8f5
PotarcA, G., Mills, M., & Neberich, W. (2015). Relationship Preferences Among Gay and Lesbian Online Daters: Individual and Contextual Influences. Journal of Marriage and Family, 77(2), 523+. Retrieved from http://go.galegroup.com/ps/i.do?id=GALE%7CA403937092&v=2.1&u=stcloud_main&it=r&p=PROF&sw=w&asid=73d2386ffbd902de46bf3f081854fce3
(2014). Scissr dating app: the new Tinder for lesbians; It’s the latest dating app for women seeking women, but what’s the app, named after a lesbian sex position, all about?. theguardian.com.
Constructing identities on a Japanese gay dating site: Hunkiness, cuteness and the desire for heteronormative masculinity. (n.d.). Retrieved August 18, 2015, from https://www.academia.edu/12807514/Constructing_identities_on_a_Japanese_gay_dating_site_Hunkiness_cuteness_and_the_desire_for_heteronormative_masculinity
Sinclair, H. C., Felmlee, D., Sprecher, S., & Wright, B. L. (2015). Don’t tell me who I can’t love: a multimethod investigation of social network and reactance effects on romantic relationships. Social Psychology Quarterly, 78(1), 77+. Retrieved from http://go.galegroup.com/ps/i.do?id=GALE%7CA408508799&v=2.1&u=stcloud_main&it=r&p=PROF&sw=w&asid=d06ca248fc000a2c7bc55a868815b93e
Berlin, R. (2014). The professional ethics of online dating: need for guidance. Journal of the American Academy of Child and Adolescent Psychiatry, 53(9), 935+. Retrieved from http://go.galegroup.com/ps/i.do?id=GALE%7CA382846474&v=2.1&u=stcloud_main&it=r&p=PROF&sw=w&asid=c9ef33658f8c48557c2db8e5bd91a7e4
“4 ways Asian dating apps are anti-Tinder.” CNN Wire. (March 23, 2015 Monday 1:29 AM GMT ): 679 words. LexisNexis Academic. Web. Date Accessed: 2015/08/18. http://www.lexisnexis.com/lnacui2api/api/version1/getDocCui?oc=00240&hnsd=f&hgn=t&lni=5FK4-K601-JBSS-S0M1&hns=t&perma=true&hv=t&hl=t&csi=385157&secondRedirectIndicator=true

ROBBINS, A. (2015). Sex and the (Newly!) Single Girl. Washingtonian Magazine, 50(8), 68.

Serjoie, K. A. (2015). Iranian ‘Tinder’ Seeks to Encourage Marriage But Not Dating. Time.Com, N.PAG. http://login.libproxy.stcloudstate.edu/login?qurl=http%3a%2f%2fsearch.ebscohost.com%2flogin.aspx%3fdirect%3dtrue%26db%3dmih%26AN%3d108327379%26site%3deds-live%26scope%3dsite

Rhodan, M. (2015). Meet Willow, the Dating App That Won’t Judge You By Your Looks. Time.Com, N.PAG. http://login.libproxy.stcloudstate.edu/login?qurl=http%3a%2f%2fsearch.ebscohost.com%2flogin.aspx%3fdirect%3dtrue%26db%3df5h%26AN%3d100947723%26site%3deds-live%26scope%3dsite

Rutkin, A. (2015). Hackers can see your dating pics and chat. New Scientist, 226(3022), 20. http://login.libproxy.stcloudstate.edu/login?qurl=http%3a%2f%2fsearch.ebscohost.com%2flogin.aspx%3fdirect%3dtrue%26db%3dulh%26AN%3d102818153%26site%3deds-live%26scope%3dsite

Grigoriadis, V. (2014). Inside the Hookup Factory. Rolling Stone, (1221), 24-26. http://login.libproxy.stcloudstate.edu/login?qurl=http%3a%2f%2fsearch.ebscohost.com%2flogin.aspx%3fdirect%3dtrue%26db%3daph%26AN%3d98976542%26site%3deds-live%26scope%3dsite

Jamie, N. (2015, July 9). London launch for US dating app that rivals Tinder. Evening Standard. p. 55. http://login.libproxy.stcloudstate.edu/login?qurl=http%3a%2f%2fsearch.ebscohost.com%2flogin.aspx%3fdirect%3dtrue%26db%3dkeh%26AN%3d103711119%26site%3deds-live%26scope%3dsite

Internet and the Male Homosexual Identity: A Critical Reading of the Online Dating Space for Homosexual Men in Bengaluru. (n.d.). Retrieved August 18, 2015, from https://www.academia.edu/14656772/Internet_and_the_Male_Homosexual_Identity_A_Critical_Reading_of_the_Online_Dating_Space_for_Homosexual_Men_in_Bengaluru
Going Offline: An Exploratory Cultural Artifact Analysis of An Internet Dating Site’s Development Trajectories. (n.d.). Retrieved August 18, 2015, from https://www.academia.edu/14184813/Going_Offline_An_Exploratory_Cultural_Artifact_Analysis_of_An_Internet_Dating_Site_s_Development_Trajectories
Five Tips for Dating Online. (n.d.). Retrieved August 18, 2015, from https://www.academia.edu/14078925/Five_Tips_for_Dating_Online
Old and New Methods for Online Research: The Case of Online Dating. (n.d.). Retrieved August 18, 2015, from https://www.academia.edu/13924873/Old_and_New_Methods_for_Online_Research_The_Case_of_Online_Dating
Remediating the Matchmaker: Arranging Marriage Online in the South Asian Diaspora in America. (n.d.). Retrieved August 18, 2015, from https://www.academia.edu/13897347/Remediating_the_Matchmaker_Arranging_Marriage_Online_in_the_South_Asian_Diaspora_in_America
Stranger Stranger or Lonely Lonely? Young Chinese and dating apps between the locational, the mobile and the social. (n.d.). Retrieved August 18, 2015, from https://www.academia.edu/13895551/Stranger_Stranger_or_Lonely_Lonely_Young_Chinese_and_dating_apps_between_the_locational_the_mobile_and_the_social
Roeffen, C. (2014). Mobile dating: Romance is just a swipe away Tinders’ Romantic and sexual interactions (Bachellor’s Degree). Urbane Technologieen, Netherlands. Retrieved from https://www.academia.edu/8899473/Mobile_dating_Romance_is_just_a_swipe_away_Tinders_Romantic_and_sexual_interactions
Lemke, R. (2014). Sexual Liberation on the Internet? Sexual Internet Use of MSM in 50 Different Countries. Mainz: Johannes Gutenberg Universitaet. Retrieved from https://www.academia.edu/8662454/Sexual_Liberation_on_the_Internet_Sexual_Internet_Use_of_MSM_in_50_Different_Countries
Kogovsek, T., Svab, A., & Kuhar, R. (2011). Intimacy Transformed? : Perceptions of Love, Intimacy and Partnership Among On-line Daters in Slovenia. Annales, 21(1), 177–186. https://www.academia.edu/7988186/Intimacy_Transformed_Perceptions_of_Love_Intimacy_and_Partnership_Among_On-line_Daters_in_Slovenia
Cacioppo, J. T., Cacioppo, S., Gonzaga, G. C., Ogburn, E. L., & VanderWeele, T. J. (2013). Marital satisfaction and break-ups differ across on-line and off-line meeting venues. Proceedings of the National Academy of Sciences, 110(25), 10135–10140. http://doi.org/10.1073/pnas.1222447110
Fullick, M. (2013). “Gendering” the Self in Online Dating Discourse. Canadian Journal Of Communication, 38(4). Retrieved from http://www.cjc-online.ca/index.php/journal/article/view/2647
Phillips, J. (n.d.). Online Dating: How Culture Affects Self-Presentation of Match.com Users. Retrieved from https://www.academia.edu/3845104/Online_Dating_How_Culture_Affects_Self-Presentation_of_Match.com_Users
Chow, E., Coulombe, D., Garcia, V., Vuu, D., & Wade, J. (2009, May 23). Culture, Power, Cyberspace: Age and Gender in Online Dating Websites: An Analysis of User Profiles on Mingles.com. Retrieved from http://anthrocyber.blogspot.com/2009/05/age-and-gender-in-online-dating.html

 

Masden, C., & Edwards, W. K. (n.d.). Understanding the Role of Community in Online Dating. In Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems (pp. 535–544). Seoul, Korea. http://doi.org/10.1145/2702123.2702417

Facebook Business Page Guide

Your Essential Facebook Business Page Guide

http://snip.ly/81bV#http://sproutsocial.com/insights/facebook-business-page-guide/

a thorough guide with snapshots and text. Excellent start

please consider a tangential post regarding Facebook posts:

4 Ways to Use Dark Facebook Posts for Business

http://www.socialmediaexaminer.com/4-ways-to-use-dark-facebook-posts-for-business/

 

twitter chat

How to Host and Promote a Twitter Chat

http://www.socialmediaexaminer.com/how-to-host-and-promote-a-twitter-chat/

listen to the show: http://www.socialmediaexaminer.com/?powerpress_pinw=86452-sme-show

#1: Define the Objective

Always start by defining the objective of your Twitter chat. Find a topic that will appeal to your target audience.

The chat needs to provide value to your audience to be successful. Don’t make it just about your company; tailor it to how you can help your community. For example, if you’re in the photography industry, invite guests to discuss photo editing tips, black-and-white photography, photography inspiration, etc.

An added benefit is that you can repurpose all of the chat contributions into a future blog post. Those who participated in the chat will appreciate having a summary of it, and readers who missed it will enjoy the insight.

#2: Identify Similar Chats

Once you’ve established an objective for your chat, find at least five Twitter chats similar to yours to gather ideas. You can find Twitter chats with tools like TweetReports and Gnosisarts.

TweetReports shows the scheduled times for chats on various topics.

Learn how these chats work. Observe how the host controls the flow of conversation and directs topics. Also find out which guests are invited, how many questions are posed, what times the chats are held and how they’re promoted.

Be sure to participate as well. Answer questions and engage with others. This allows you to build your expertise and gives you insight into what it’s like to participate in a Twitter chat.

#3: Set the Date and Time

#4: Choose a Hashtag

Now comes the fun part: naming your Twitter chat. Typically every chat hashtag ends with “chat” (for example, #mediachat, #influencerchat and #blogchat). Adding the word “chat” signals to people that it’s a Twitter chat instead of a regular hashtag or an event.

When choosing a hashtag, make sure it fits your brand. Also, check that it’s not a Twitter username and hasn’t been used as a hashtag previously.

Use Twitter search to see if your chat hashtag has been used before.

Brainstorm at least 15 chat names and then pick the best one. You might want to seek input from your co-workers.

After you select a hashtag, make sure that you register the Twitter username. You can use this account to hold your chats.

#5: Invite Guests

Next, make a list of at least 20 guests you want to invite.

Ideally, you want someone who has experience being a guest and is interested in holding Twitter chats. If you have an influential user who loves your company, consider inviting that person to be a guest, too.

#6: Prepare Questions

Once you have everything in place and have secured at least four guests in advance, start preparing questions. You’ll need about 7 to 10 questions for your guests. Send these questions to them at least 72 hours prior to the chat so they can prepare their responses.

During the chat, spread out the questions about 6 to 8 minutes apart. Ask your last question about 10 minutes before the end of the chat to allow time for the community to discuss it.

#7: Promote the Chat

The key to making your Twitter chat stand out is to promote it. Here are some ways to do that:

Partner With Other Chats

tweet chats partner tweet

Partner with other chats to co-promote your chats.

Invite Fans

Promote your chat 12 to 24 hours prior to the event.

Send a Facebook event invite as another way to ask people to join your chat. This is a great way to make sure people will come and remember the date. You can also get word out by sending an email blast through your newsletter.

#8: Run the Chat

On the big day, you’ll need an outline to work from. Here’s a basic script for a Twitter chat.

Five Minutes Before the Chat

Our chat will start in a few minutes. In the meantime, please introduce yourself and what you do [#chatname].

Start of the Chat

It’s time for our [#chatname]! Tonight’s guest is @_____ from _____ who will share _____ with us.

Everyone, please welcome our guest _____ from @_____ to our [#chatname] tonight!

Two to Three Minutes Before the Chat Ends

Everyone, please thank @_____ from _____ for adding so much value to our [#chatname].

Next week we’ll have @_____ from _____, who will be discussing _____. See you next week!

Don’t forget to join (other Twitter chat that you partnered with) now! They have @_____ as their guest.

The easiest way to manage your chat is to use a tool like TweetChat. You can hide retweets so you see mentions only from people, which enables you to respond quickly. TweetChat also automatically adds the chat hashtag to your responses.

#9: Track Results

Video Storytelling in Social Media Marketing

Video Storytelling in Social Media Marketing

http://www.socialmediaexaminer.com/video-storytelling/

#1: Post Stories From Your Customers

#2: Create a Fictional Series

#3: Tell Personal Stories

#4: Shoot Documentary-Style Video

#5: Interview Guests

#6: Take Viewers Behind the Scenes

#7: Create Animated Stories

#8: Show Viewers How to Do Something

Other Stories to Tell With Video

There are a lot of interesting ways to integrate storytelling into your social videos. In addition to those featured above, here are some other stories that are well suited for video:

  • Create a single video or a series of videos to highlight humorous situations related to your business or industry.
  • If your company’s beginnings would make an interesting story, have the founder tell that story on video.
  • Are your employees involved in interesting activities or challenges? Consider featuring those stories in your social videos.
  • Tell a fictional but realistic story on video to educate viewers about your industry.
  • Find a way to combine reality TV–style video with something relevant to your audience.