Archive of ‘LinkedIn’ category

Endgame for LinkedIn

The Endgame for LinkedIn Is Coming

Jack of all trades. LinkedIn had — and still has — multiple branded apps: Job Search, SlideShare, Learning, Recruiter, Sales Navigator and something call ‘Elevate”

Bad at integration and scaling. LinkedIn acquired many companies to introduce various services, but wasn’t so good at making them work.

Ads were expensive and user-unfriendly. Natalie Halimi, a marketer with 10 years of experience, wrote about LinkedIn ads back in July 2014. She used the headers “high CPC, poor dashboard, poor analysis” and concluded “ LinkedIn need to reassess their pricing strategy to provide better ROI for advertisers”.

Overvalued, full stop. Just before the plunge, LinkedIn shares were trading at 50x forward earnings. Twitter was at 30x, Facebook 34x and Google 21x. It was one of the most expensive stocks in tech.

When Microsoft introduced Office 365, it was to battle Google’s G Suite which appealed to smaller businesses with its cheaper pricing and cloud-based subscription model.

It is succeeding. According to a 2018 Bitglass survey, Office 365’s global market share has gone up to 56.3% from 7.7% in just four years. G Suite has stayed at about 25% since 2016.
LinkedIn’s employees were actually using G suite — the whole bag: Gmail, Calendar, Drive, Hangouts, Docs, Sheets… — before the Microsoft acquisition.

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more on LinkedIn in this IMS blog
https://blog.stcloudstate.edu/ims?s=linkedin

Endgame for LinkedIn

The Endgame for LinkedIn Is Coming

https://medium.com/@lancengym/the-endgame-for-linkedin-is-coming-31d4a8b2a76

LinkedIn had — and still has — multiple branded apps: Job Search, SlideShare, Learning, Recruiter, Sales Navigator and something call ‘Elevate”, which purports to “build your reputation by sharing smart content”. A news and publishing app called Pulse was integrated into the main app in May 2017.

The idea of selling relevant services to your user base is good, but not if you can’t do it well.

LinkedIn’s employees were actually using G suite — the whole bag: Gmail, Calendar, Drive, Hangouts, Docs, Sheets… — before the Microsoft acquisition.

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more on LInkedIn in this IMS blog
https://blog.stcloudstate.edu/ims?s=linkedin

Linda.com LinkedIn Microsoft Privacy

https://www.edsurge.com/news/2019-07-23-as-linkedin-learning-subsumes-lynda-com-library-groups-raise-privacy-concerns

The American Library Association said in a statement Monday that the planned changes to Lynda.com, which are slated to happen by the end of September 2019, “would significantly impair library users’ privacy rights.” That same day, the California State Library recommended that its users discontinue Lynda.com when it fully merges with LinkedIn Learning if it institutes the changes.

The library groups argue that by requiring users to create LinkedIn accounts to watch Lynda videos, the company is going from following best practices about privacy and identity protection to potentially asking libraries to violate a range of ethics codes they have pledged to uphold. The ALA’s Library Bill of Rights, for instance, states that: “All people, regardless of origin, age, background, or views, possess a right to privacy and confidentiality in their library use. Libraries should advocate for, educate about, and protect people’s privacy, safeguarding all library use data, including personally identifiable information.”

The change will not impact most colleges and university libraries or corporate users of Lynda.com services, who will not be required to force users to set up a LinkedIn profile. LinkedIn officials say that’s because colleges and corporations have more robust ways to identify users than public libraries do.

LinkedIn acquired Lynda.com in 2015 for $1.5 billion. The following June, Microsoft bought LinkedIn for $26.2 billion, the company’s largest-ever acquisition.

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more on privacy in this IMS blog
https://blog.stcloudstate.edu/ims?s=privacy

break up Facebook

https://nyti.ms/2LzRzwq

Facebook’s board works more like an advisory committee than an overseer, because Mark controls around 60 percent of voting shares. Mark alone can decide how to configure Facebook’s algorithms to determine what people see in their News Feeds, what privacy settings they can use and even which messages get delivered. He sets the rules for how to distinguish violent and incendiary speech from the merely offensive, and he can choose to shut down a competitor by acquiring, blocking or copying it.

We are a nation with a tradition of reining in monopolies, no matter how well intentioned the leaders of these companies may be. Mark’s power is unprecedented and un-American.

It is time to break up Facebook.

America was built on the idea that power should not be concentrated in any one person, because we are all fallible. That’s why the founders created a system of checks and balances.

More legislation followed in the 20th century, creating legal and regulatory structures to promote competition and hold the biggest companies accountable.

Starting in the 1970s, a small but dedicated group of economists, lawyers and policymakers sowed the seeds of our cynicism. Over the next 40 years, they financed a network of think tanks, journals, social clubs, academic centers and media outlets to teach an emerging generation that private interests should take precedence over public ones. Their gospel was simple: “Free” markets are dynamic and productive, while government is bureaucratic and ineffective.

American industries, from airlines to pharmaceuticals, have experienced increased concentration, and the average size of public companies has tripled. The results are a decline in entrepreneurshipstalled productivity growth, and higher prices and fewer choices for consumers.

From our earliest days, Mark used the word “domination” to describe our ambitions, with no hint of irony or humility.

Facebook’s monopoly is also visible in its usage statistics. About 70 percent of American adults use social media, and a vast majority are on Facebook products. Over two-thirds use the core site, a third use Instagram, and a fifth use WhatsApp. By contrast, fewer than a third report using Pinterest, LinkedIn or Snapchat. What started out as lighthearted entertainment has become the primary way that people of all ages communicate online.

The F.T.C.’s biggest mistake was to allow Facebook to acquire Instagram and WhatsApp. In 2012, the newer platforms were nipping at Facebook’s heels because they had been built for the smartphone, where Facebook was still struggling to gain traction. Mark responded by buying them, and the F.T.C. approved.

The News Feed algorithm reportedly prioritized videos created through Facebook over videos from competitors, like YouTube and Vimeo. In 2012, Twitter introduced a video network called Vine that featured six-second videos. That same day, Facebook blocked Vine from hosting a tool that let its users search for their Facebook friends while on the new network. The decision hobbled Vine, which shut down four years later.

unlike Vine, Snapchat wasn’t interfacing with the Facebook ecosystem; there was no obvious way to handicap the company or shut it out. So Facebook simply copied it. (opyright law does not extend to the abstract concept itself.)

As markets become more concentrated, the number of new start-up businesses declines. This holds true in other high-tech areas dominated by single companies, like search (controlled by Google) and e-commerce (taken over by Amazon). Meanwhile, there has been plenty of innovation in areas where there is no monopolistic domination, such as in workplace productivity (Slack, Trello, Asana), urban transportation (Lyft, Uber, Lime, Bird) and cryptocurrency exchanges (Ripple, Coinbase, Circle).

The choice is mine, but it doesn’t feel like a choice. Facebook seeps into every corner of our lives to capture as much of our attention and data as possible and, without any alternative, we make the trade.

Just last month, Facebook seemingly tried to bury news that it had stored tens of millions of user passwords in plain text format, which thousands of Facebook employees could see. Competition alone wouldn’t necessarily spur privacy protection — regulation is required to ensure accountability — but Facebook’s lock on the market guarantees that users can’t protest by moving to alternative platforms.

Mark used to insist that Facebook was just a “social utility,” a neutral platform for people to communicate what they wished. Now he recognizes that Facebook is both a platform and a publisher and that it is inevitably making decisions about values. The company’s own lawyers have argued in court that Facebook is a publisher and thus entitled to First Amendment protection.

As if Facebook’s opaque algorithms weren’t enough, last year we learned that Facebook executives had permanently deleted their own messages from the platform, erasing them from the inboxes of recipients; the justification was corporate security concerns.

Mark may never have a boss, but he needs to have some check on his power. The American government needs to do two things: break up Facebook’s monopoly and regulate the company to make it more accountable to the American people.

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We Don’t Need Social Media

The push to regulate or break up Facebook ignores the fact that its services do more harm than good

Colin Horgan, May 13, 2019

https://onezero.medium.com/we-dont-need-social-media-53d5455f4f6b

Hughes joins a growing chorus of former Silicon Valley unicorn riders who’ve recently had second thoughts about the utility or benefit of the surveillance-attention economy their products and platforms have helped create. He is also not the first to suggest that government might need to step in to clean up the mess they made

Nick Srnicek, author of the book Platform Capitalism and a lecturer in digital economy at King’s College London, wrotelast month, “[I]t’s competition — not size — that demands more data, more attention, more engagement and more profits at all costs

 

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more on Facebook in this IMS blog
https://blog.stcloudstate.edu/ims?s=facebook

Gen Z and the workforce

Gen Z is coming to your office. Get ready to adapt

Janet Adamy, Sept 6, 2018

https://www.wsj.com/graphics/genz-is-coming-to-your-office/

Early signs suggest Gen Z workers are more competitive and pragmatic, but also more anxious and reserved, than millennials, the generation of 72 million born from 1981 to 1996, according to executives, managers, generational consultants and multidecade studies of young people. Gen Zers are also the most racially diverse generation in American histor

With the generation of baby boomers retiring and unemployment at historic lows, Gen Z is filling immense gaps in the workforce. Employers, plagued by worker shortages, are trying to adapt.

LinkedIn Corp. and Intuit Inc. have eased requirements that certain hires hold bachelor’s degrees to reach young adults who couldn’t afford college. At campus recruiting events, EY is raffling off computer tablets because competition for top talent is intense.

Companies are reworking training so it replicates YouTube-style videos that appeal to Gen Z workers reared on smartphones.

“They learn new information much more quickly than their predecessors,”

A few years ago Mr. Stewart noticed that Gen Z hires behaved differently than their predecessors. When the company launched a project to support branch managers, millennials excitedly teamed up and worked together. Gen Z workers wanted individual recognition and extra pay.

diverse age group

 

Much of Gen Z’s socializing takes place via text messages and social media platforms—a shift that has eroded natural interactions and allowed bullying to play out in front of wider audiences.

The flip side of being digital natives is that Gen Z is even more adept with technology than millennials. Natasha Stough, Americas campus recruiting director at EY in Chicago, was wowed by a young hire who created a bot to answer questions on the company’s Facebook careers page.

To lure more Gen Z workers, EY rolled out video technology that allows job candidates to record answers to interview questions and submit them electronically.

LinkedIn, which used to recruit from about a dozen colleges, broadened its efforts to include hundreds of schools and computer coding boot camps to capture a diverse applicant pool that mirrors the changing population.

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more on Gen Z in this IMS blog
https://blog.stcloudstate.edu/ims?s=gen+z

eportfolio as a process

4 things you should know about digital portfolios

BY MATT RENWICK December 6th, 2018
https://www.eschoolnews.com/2018/12/06/4-things-you-should-know-about-digital-portfolios/
1. Portfolio assessment is not new to education.
Digital portfolios came into prominence in the 1990s, around the time when computers became commonplace in classrooms. David Niguidula, a pioneer in this alternative form of assessment, coined the term “digital student portfolios.” He defines them as “an online collection of student work for a particular purpose and audience.” Digital portfolios cut the distance between student thinking and evidence of learning. There is no longer a need to represent understanding through a score or a grade.

2. . The best digital portfolios are process oriented.
A myth in education is that we should only showcase student’s best artifacts of learning. We might think of an artist’s body of work when considering digital portfolios as an alternative assessment.

3. It’s not a digital portfolio unless students are in charge.

4. Digital student portfolios are about more than just assessment.
The best digital portfolio processes do more than serve as an evaluation tool. They help the student develop a stronger sense of themselves as a learner and see their growth over time, such as through a series of drafts posted toward a final project and presentation.

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more on eportoflio in this IMS blog
https://blog.stcloudstate.edu/ims?s=eportfolio

LinkedIn and Snapchat stories

LinkedIn launches its own Snapchat Stories. Here’s why it shouldn’t have

No app is safe from the Stories plague

 LinkedIn confirms to TechCrunch that it plans to build Stories for more sets of users, but first it’s launching “Student Voices” just for university students in the U.S. The feature appears atop the LinkedIn home screen and lets students post short videos to their Campus Playlist.

My note: Since 2012, I unsuccessfully tried to convince two library directors to approve similar video “channel” on the SCSU library web page with students’ testimonies and ability for students to comment / provide feedback regarding the issues raised in the videos. Can you guess the outcome of such proposal?
https://blog.stcloudstate.edu/ims/2018/11/03/video-skills-digital-literacy/

A LinkedIn spokesperson tells us the motive behind the feature is to get students sharing their academic experiences like internships, career fairs and class projects that they’d want to show off to recruiters as part of their personal brand.

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more on LinkedIn in this IMS blog
https://blog.stcloudstate.edu/ims?s=linkedin

social brand

What’s Your Social Brand?

By Aneesa Davenport     Apr 3, 2018

https://www.edsurge.com/news/2018-04-03-what-s-your-social-brand

What is social branding?

Social branding is the way you present yourself online. All of us have a digital footprint and a digital shadow—being cognizant of what these are helps you curate what kind of persona your potential employer sees when they Google you, look you up on LinkedIn, or find you on Twitter. Social branding is when you make a decision about what you want these results to be and what parts of your experience you want to highlight.

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more on social branding in this IMS blog
https://blog.stcloudstate.edu/ims?s=branding

psychology of social networks

The Blogger’s Guide To Understanding The Psychology Of Social Networks

Last Updated: By

http://www.bloggingwizard.com/psychology-of-social-networks/

Social media is eating the world.

Facebook alone has over 1.5 billion users – nearly 50% of the entire internet’s population.

Throw in LinkedIn, Twitter, Pinterest, Instagram and region specific social networks like Vkontakte and Sina Weibo and WeChat, and you’d be hard pressed to find anyone who’s online but isn’t on social media.

What has led to the rise of these social networks? What kind of people do they attract?

What is their psychology? What kind of content do they like to consume? And most importantly for bloggers and marketers – what works, what doesn’t on social media?

Facebook has become the ‘home base’ for most people online. While they may or may not use other networks, a majority maintain a presence on Facebook.

  • Popular: Used by 72% of all adult internet users in America.
  • More women users: 77% of online female users are on Facebook.
  • Younger audience: 82% of all online users between 18-29 are on Facebook
  • USA (14%), India (9%) and Brazil (7%) form the three largest markets.

Twitter’s quick flowing ‘info stream’ attracts an audience that swings younger and is mostly urban/semi-urban.

  • Younger: Used by 37% of all online users between 18 and 29.
  • Educated: 54% of users have either graduated college, or have some college experience.
  • Richer: 54% of online adults who make over $50,000+ are on Twitter.

nstagram recently overtook Twitter to become the second largest social network. Pew estimates that 26% of all online adults are on Instagram in the US.

  • More women than men: 29% of all online women are on Instagram, vs. only 22% of all men.
  • Overwhelmingly younger: 53% of all 18-29 year olds are on Instagram.
  • Less educated: Only 24% of Instagram users are college graduates, while 31% have some college experience – fitting since its audience is largely younger.

Google+ is a mysterious beast. It is ubiquitous, yet doesn’t attract nearly a tenth of the attention as Instagram or Facebook. Some marketers swear by it, while others are busy proclaiming its death.

  • More male: 24% of all online men are active users of Google+. For women, this number is 20%.
  • Younger users: 27% of all 16-24 year olds online are active members of Google+. In contrast, only 18% and 14% of 45-54 and 55-64 year olds are active on Google+ at the moment.
  • Large non-US user base: Only 55% of Google+ users are American. 18% are Indian and 6% are Brazilian. One reason for this international user base is Android’s popularity outside the US (since Google+ is baked right into Android).
  • Even income distribution: According to GlobalWebIndex.net, 22% of people in bottom 25% of income earners are on Google+. For the top 25% of income earners, this number is 24%, while for the mid 50% earners, this number is 23%. This means that nearly all levels of income earners are nearly equally represented on Google+.

Pinterest’s visual nature makes it a fantastic marketing tool for B2C businesses. And it’s got the potential to drive a large amount of traffic to your blog if you have a solid strategy.

Here’s what you should know about Pinterest demographics:

  • Overwhelmingly female: 42% of all online female users are on Pinterest, vs. only 13% of men.
  • Older audience: 72% of Pinterest’s audience are 30 years or older. Only 34% are between 18 and 29. Significantly, 17% are over 65 years old.
  • Distinctly suburban: Suburban and rural users form the largest share – 29% and 30% respectively. This is distinctly different from other networks where urban users rule.
  • Higher income: Given the higher average age, Pinterest users also have higher disposable income, with 64% of all adults making $50,000+ on Pinterest.

The professional networking site LinkedIn attracts an older audience that is largely urban, wealthier, and more educated.

  • Older: Only 23% of users are between 18-29 years old. 21% are over 65 years, and 31% are between 30 and 49 years of age.
  • Urban: Very limited number of rural users – only 14%. 61% are either urban or suburban.
  • Wealthier: 75% of users earn over $50,000.
  • Highly educated: 50% of LinkedIn users are college graduates. Another 22% have some college experience.

Snapchat is the newest social networks on this list, but also one of the fastest growing. Here’s what you need to know about its demographics:

  • Dominated by women: 70% of Snapchat’s users are females.
  • Overwhelmingly young: 71% of users are younger than 25.
  • Limited income: 62% earn under $50,000 – fitting given the average age of Snapchat’s users.

ere’s what you should take away from all these stats:

  • If you’re targeting younger users, stick to Instagram, Twitter and Snapchat.
  • If you’re targeting women with disposable income, head over to Pinterest.
  • For professionals with better education and income, use LinkedIn.
  • For everyone, go with Facebook.

The psychology of social media users

Facebook is a ‘closed’ network where your friends list will usually be limited to family, friends and acquaintances you’ve met in real life. Privacy is a big concern for Facebook’s users, and all posts are private by default.

This ultimately affects the way users interact with each other and with businesses on Facebook.

According to a Pew Internet study:

  • Facebook users are more trusting (since the network is closed).
  • Facebook users have more close relationships. Pew found that heavy users of the platform are more likely to have a higher number of close relationships.
  • Facebook users are politically engaged and active.

To understand why people share or follow on Twitter, researchers at Georgia Tech and UMichigan analysed over 500M tweets over 15-months. They found that the three biggest reasons why people share/follow on Twitter are:

  • Network overlap: Your network is similar to your followers’ network.
  • User tweet-RT ratio: The number of tweets vs. the number of RTs for a user.
  • Informational content: The more informative the content, the better.

As per one study, a person’s Pinterest boards represent his/her “ideal self”. That is, it is a representation of everything the user would want to be or have. This is in opposition to Facebook that represents the user’s “real self”.

keep the following in mind:

  • Instead of marketing yourself on every network, pick the network whose demographics matches your target audience’s.
  • Positivity always wins – unless you’re deliberately trying to create controversy (not a good option for most non-media businesses).
  • Rules of content: Informative content on Twitter and LinkedIn, aspirational content on Instagram and Pinterest, fun/positive/uplifting content on Facebook.

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more on social media in this IMS blog
https://blog.stcloudstate.edu/ims?s=social+media

social media 2017

more on social media in this IMS blog
https://blog.stcloudstate.edu/ims?s=social+media

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