Archive of ‘LinkedIn’ category

mine social media

How to Successfully Mine Your Social Media Data

by Alex York on June 22, 2016

social media has a strong return on investment (ROI) – how to

Social media data is the collected information from social networks that show how users share, view or engage with your content or profiles. These numbers, percentages and statistics provide better insights into your social media strategy.

social media analytics to make sense of the raw information.
media data as the ingredients to your meal and the analysis as your recipe. Without the recipe, you wouldn’t know what to make or how to cook it.

Some of the raw social media data can include:

  • Shares
  • Likes
  • Mentions
  • Impressions
  • Hashtag usage
  • URL clicks
  • Keyword analysis
  • New followers
  • Comments

Key performance indicators (KPIs) are the various business metrics used to measure and analyze certain aspects of your business. Social media KPIs are the metrics that likely factor into your social media ROI.

Facebook business page, you can analyze some KPIs within the social network. The most essential Facebook metrics include (see entire article).

Twitter Analytics

  • Engagement Rate: Total link clicks, Retweets, favorites and replies on your Tweet divided by total impressions.
  • Followers: Total number of Twitter followers.
  • Link Clicks: Total number of URL and hashtag links clicked.
  • Mentions: How many times your @username was mentioned by others.
  • Profile Visits: Total Twitter profile visits.
  • Replies: How many times people replied to your Tweets.
  • Retweets: Total Retweets received by others.
  • Tweet Impressions: Total of times your Tweet has been viewed whether it was clicked or not.
  • Tweets: How many Tweets you’ve posted.

LinkedIn Analytics

Here are the top LinkedIn metrics:

  • Clicks: Total clicks on a post, company name or logo.
  • Engagement: Total interactions divided by number of impressions.
  • Followers: Total number of new followers through a sponsored update.
  • Impressions: Total times your update was visible to other users.
  • Interactions: Total number of comments, likes, comments and shares.

Google Analytics

  • Average Session Duration: Average session times users spend on your site.
  • Bounce Rate: Percentage of users leaving your site after one page view.
  • New Users: Total number of new users coming to your site for the first time.
  • Pages / Session: Average number of pages a user views each session.
  • Pageviews: Number of pages loaded or reloaded in a browser.
  • Sessions: Total times when users are active on your site.

need to decipher what’s most important.

If you wanted to track audience growth on Facebook, consider engagement rates, new followers, Post reach and organic Likes.

For example, if you launched a social media campaign, track data that highlights your ROI. According to Mashable, your ROI cycle for a social media campaign should be set up in three stages:

  1. Launch
  2. Management
  3. Optimization

41% of companies and agencies no clue about their social media financial impact. It’s nearly impossible to figure out data overnight. Instead, it takes months of tracking to ensure your future business decisions are valuable.

Sprout’s suite of social media analytics tools give you presentation-ready reports on major social networks.


more on social media analytics:

more on social media stats in this IMS blog


LinkedIn acquired by Microsoft

Microsoft to buy LinkedIn for $26.2B in cash, makes big move into enterprise social media

LinkedIn groups

Are LinkedIn Groups Worth the Trouble? 17 Tips for Success


Use LinkedIn Groups not only as a way to distribute content, but also as a way to listen to our audience.

Any LinkedIn user can create a group in a matter of minutes. But it is crucial to lay a solid foundation to help ensure the group’s success. Some things to consider:

  • Develop a mission statement that distinctly outlines why the group exists to give a clear vision to both potential members and your brand.
  • Use targeted keywords in its title and to identify its category so the group can be found in organic search rankings.

More on LinkedIn in this blog:


LinkedIn for SCSU students

LinkedIn: your college portfolio for future employment

April 28, 1:30 – 2:30PM at Miller Center 205

April 30, 3 – 4PM at Miller Center 205

Right before students graduate from SCSU, Andrew Ditlevson ( from Career Services ( will offer an excellent workshop on how to use LinkedIn ( to network and search for a job.However, your work on building a robust electronic portfolio can start much earlier. LinkedIn is famous for its networking and job search, but it can help you orient yourself in your future profession. LinkedIn tools
Come to our informal discussion on what LinkedIn is and what LinkedIn does to share knowledge and experience about LinkedIn and similar social media (e.g. Coffee, Twitter), which can help you with your college studies and future profession.Further information available on the IMS blog:

finding a job

per Mashable:

5 can’t-miss apps: LinkedIn Job Search, Launcher, ‘Mr. Jump’ and more

a free iOS / Android app: LinkedIn Job Search


LinkedIn finally brought its job-finding app to Google Play this week. The app allows users to search through the network’s many job listings and apply for positions from within the app. When you find a position you’re interested in, you can easily view which of your connections also work at the company.

Keep an eye on: Notification settings — the app will alert you when a new position opens up in a field or company that interests you and will also let you know when a post is about to expire.

Pro-tip: The app’s recommendations improve over time as you search for more positions and view more open listings. It also take into account the experience and skills in your profile so make sure each section of your profile is up to date.

e-portfolio: LInkedIn

My note: LinkedIn is making one step further toward establishing itself as a viable option for electronic portfolio.

LinkedIn Intros One-Click Program for Adding Degree Credentials to User Profiles

With a newly expanded “Add to Profile” program from LinkedIn, colleges and universities can invite their graduates to display their degrees and certificates on their LinkedIn profiles by clicking a single link.

more on electronic portfolios on this blog:

Gamification of the LMS

Please look at our blog entry:

Gamification of the LMS – A Step Towards Evolution of the Modern LMS

my note: article is written for the corporate world, but there is no reason why not apply in higher ed.

While applying gaming in learning content, we create timed quizzes, mazes and other such learning tools, which award the learner points, badges or other collectibles. The same mechanics are employed to embed gamification in our strategy for delivering content. Gamification provides an added incentive for learning, making the process of learning enjoyable through the excitement of built-in gaming elements.

two strongest components that help gaming to deliver effective learning – healthy competition between peers and asense of achievement.

  • Certificates
  • Collectible points that can be redeemed
  • Discounts on new content
  • Expert status
  • Special privileges in the portal
  • Fame on the Social Circuit: Leading professional networking site ‘LinkedIn’ has a popular gamification element that has worked very well among users.

Our WiZDOM LMS v5.0 is a new-age Learning Management System which has the built-in capabilities of gamification to make sure that the learner feels motivated to complete the e-courses and is able to have fun while doing it! But while employing game-based learning within the LMS, a few points need to be kept in mind:

  • Know your audience well
  • Provide real benefits
  • Keep a close eye
  • Keep evolving to make it fun

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