These days, the preferred formats are content marketing and influencer marketing.
the old “sell without selling” idea.
In your content marketing, give Millennials something for their time, attention, and (hopefully) loyalty. They’re more likely to trust your brand if you show a genuine interest in educating them with a how-to, for example.
more on social media in this blog:
more on Millennials in this blog
Twitter starts showing search results by relevance, not reverse chronological order
more about Twitter in this IMS blog
Tap into These 5 Tips for Mobile Learning
A master in mobile learning shares his best advice for rebooting your instruction.
By Dian Schaffhauser 12/13/16
1) Find Out What Devices Are Really in Use
instructors have to take device choices into consideration when they’re choosing apps
2) Teach Not Just for Consumption but for Curation
Students use their phones to capture video or audio interviews and post them to Twitter’s live streaming service, Periscope, at various times throughout the course.
3) Try Texting for Exam Review
As an alternative, he began texting review questions every few hours for the next exam and found that he was getting a “much higher frequency of interaction.” Teacher Text, as he called it, never supplied the answers, just questions — sometimes multiple choice and other times open-ended. To keep students’ interest, he’d use at least a few of those questions on the actual test. “They’re going to be more inclined to pay attention to every question because I may give them 50 questions of review and have four or five of those on the test,” he said.
The result: “Grades started to climb pretty quickly.”
4) Perform Safe Texting, but Try It Everywhere
adopted remind from iKeepSafe, a free service that provides an interface between the teacher and the students for the purposes of texting. The tool has simplified the process of instructor texting, a practice that has overall helped students “to feel more connected.”
5) Fit Your Mobile Approach to Your Subject
[flashcard apps] like Quizlet and StudyBlue that can replicate the ongoing study or rehearsal of learning
might stream a quick lesson on the fly through Periscope or hold a 15-minute class discussion through a chat on Twitter.
“I’ll just say, ‘Here’s my hashtag, and I’m going to be live here at 9 to 9:15 p.m. Central time,'” he explained. He typically intends to broadcast a question about every five minutes and allow people to respond. “It’s interesting. You shoot out one question and you get bombarded. People are putting resources in there. In 15 minutes, I’ve barely gotten two questions off. But they have the hashtag and they can go back and harvest the resources that other people put up.”
6) Channel Your Students
Speak the language your learners listen in.’
more on mobile learning in this IMS blog:
more on curation in this blog:
Eleven effective ways to use Twitter in education
- Hold after class discussions
- Create an online community of students
- Ask questions relevant to course materials
- Start backchannel talks
- Create a classroom hashtag
- Use it for class announcements
- Get feedback from students
- Share interesting online materials
- Pass on information about events
- Have a Twitter account for each class
- Reward participation
- Integrate Twitter into Syllabus
more for the use of Twitter for education in this IMS blog
How to Successfully Mine Your Social Media Data
by Alex York on June 22, 2016
social media has a strong return on investment (ROI) – how to
Social media data is the collected information from social networks that show how users share, view or engage with your content or profiles. These numbers, percentages and statistics provide better insights into your social media strategy.
social media analytics to make sense of the raw information.
media data as the ingredients to your meal and the analysis as your recipe. Without the recipe, you wouldn’t know what to make or how to cook it.
Some of the raw social media data can include:
- Hashtag usage
- URL clicks
- Keyword analysis
- New followers
Key performance indicators (KPIs) are the various business metrics used to measure and analyze certain aspects of your business. Social media KPIs are the metrics that likely factor into your social media ROI.
Facebook business page, you can analyze some KPIs within the social network. The most essential Facebook metrics include (see entire article).
- Engagement Rate: Total link clicks, Retweets, favorites and replies on your Tweet divided by total impressions.
- Followers: Total number of Twitter followers.
- Link Clicks: Total number of URL and hashtag links clicked.
- Mentions: How many times your @username was mentioned by others.
- Profile Visits: Total Twitter profile visits.
- Replies: How many times people replied to your Tweets.
- Retweets: Total Retweets received by others.
- Tweet Impressions: Total of times your Tweet has been viewed whether it was clicked or not.
- Tweets: How many Tweets you’ve posted.
Here are the top LinkedIn metrics:
- Clicks: Total clicks on a post, company name or logo.
- Engagement: Total interactions divided by number of impressions.
- Followers: Total number of new followers through a sponsored update.
- Impressions: Total times your update was visible to other users.
- Interactions: Total number of comments, likes, comments and shares.
- Average Session Duration: Average session times users spend on your site.
- Bounce Rate: Percentage of users leaving your site after one page view.
- New Users: Total number of new users coming to your site for the first time.
- Pages / Session: Average number of pages a user views each session.
- Pageviews: Number of pages loaded or reloaded in a browser.
- Sessions: Total times when users are active on your site.
need to decipher what’s most important.
If you wanted to track audience growth on Facebook, consider engagement rates, new followers, Post reach and organic Likes.
For example, if you launched a social media campaign, track data that highlights your ROI. According to Mashable, your ROI cycle for a social media campaign should be set up in three stages:
41% of companies and agencies no clue about their social media financial impact. It’s nearly impossible to figure out data overnight. Instead, it takes months of tracking to ensure your future business decisions are valuable.
Sprout’s suite of social media analytics tools give you presentation-ready reports on major social networks.
more on social media analytics:
more on social media stats in this IMS blog
New features in social media tools
Twitter Improves How Photos Are Displayed
Twitter is “making your twitter.com timeline more immersive by uncropping photos, so you can experience and present them as they were meant to be viewed.”
Facebook Provides New Admin Tools for Managing Page Communication: Facebook is “giving admins more control over their Page’s responsiveness badge” and rolling out “new features that make it easier than ever for Page admins to manage both the public and private interactions they receive.”
Facebook Improves News Feed for Slower Network Connections: “You can also now compose comments on posts when you are offline. The comments will appear to your friends when you next get a good internet connection.”
YouTube Unveils New Trending Tab: This new tab in the YouTube app delivers the top trending videos directly to Android, iOS and desktop devices.
Google Introduces Shared Albums in Google Photos: Google has introduced shared albums in Google Photos