Tap into These 5 Tips for Mobile Learning
A master in mobile learning shares his best advice for rebooting your instruction.
By Dian Schaffhauser 12/13/16
1) Find Out What Devices Are Really in Use
instructors have to take device choices into consideration when they’re choosing apps
2) Teach Not Just for Consumption but for Curation
Students use their phones to capture video or audio interviews and post them to Twitter’s live streaming service, Periscope, at various times throughout the course.
3) Try Texting for Exam Review
As an alternative, he began texting review questions every few hours for the next exam and found that he was getting a “much higher frequency of interaction.” Teacher Text, as he called it, never supplied the answers, just questions — sometimes multiple choice and other times open-ended. To keep students’ interest, he’d use at least a few of those questions on the actual test. “They’re going to be more inclined to pay attention to every question because I may give them 50 questions of review and have four or five of those on the test,” he said.
The result: “Grades started to climb pretty quickly.”
4) Perform Safe Texting, but Try It Everywhere
adopted remind from iKeepSafe, a free service that provides an interface between the teacher and the students for the purposes of texting. The tool has simplified the process of instructor texting, a practice that has overall helped students “to feel more connected.”
5) Fit Your Mobile Approach to Your Subject
[flashcard apps] like Quizlet and StudyBlue that can replicate the ongoing study or rehearsal of learning
might stream a quick lesson on the fly through Periscope or hold a 15-minute class discussion through a chat on Twitter.
“I’ll just say, ‘Here’s my hashtag, and I’m going to be live here at 9 to 9:15 p.m. Central time,'” he explained. He typically intends to broadcast a question about every five minutes and allow people to respond. “It’s interesting. You shoot out one question and you get bombarded. People are putting resources in there. In 15 minutes, I’ve barely gotten two questions off. But they have the hashtag and they can go back and harvest the resources that other people put up.”
6) Channel Your Students
Speak the language your learners listen in.’
more on mobile learning in this IMS blog:
more on curation in this blog:
Eleven effective ways to use Twitter in education
- Hold after class discussions
- Create an online community of students
- Ask questions relevant to course materials
- Start backchannel talks
- Create a classroom hashtag
- Use it for class announcements
- Get feedback from students
- Share interesting online materials
- Pass on information about events
- Have a Twitter account for each class
- Reward participation
- Integrate Twitter into Syllabus
more for the use of Twitter for education in this IMS blog
How to Successfully Mine Your Social Media Data
by Alex York on June 22, 2016
social media has a strong return on investment (ROI) – how to
Social media data is the collected information from social networks that show how users share, view or engage with your content or profiles. These numbers, percentages and statistics provide better insights into your social media strategy.
social media analytics to make sense of the raw information.
media data as the ingredients to your meal and the analysis as your recipe. Without the recipe, you wouldn’t know what to make or how to cook it.
Some of the raw social media data can include:
- Hashtag usage
- URL clicks
- Keyword analysis
- New followers
Key performance indicators (KPIs) are the various business metrics used to measure and analyze certain aspects of your business. Social media KPIs are the metrics that likely factor into your social media ROI.
Facebook business page, you can analyze some KPIs within the social network. The most essential Facebook metrics include (see entire article).
- Engagement Rate: Total link clicks, Retweets, favorites and replies on your Tweet divided by total impressions.
- Followers: Total number of Twitter followers.
- Link Clicks: Total number of URL and hashtag links clicked.
- Mentions: How many times your @username was mentioned by others.
- Profile Visits: Total Twitter profile visits.
- Replies: How many times people replied to your Tweets.
- Retweets: Total Retweets received by others.
- Tweet Impressions: Total of times your Tweet has been viewed whether it was clicked or not.
- Tweets: How many Tweets you’ve posted.
Here are the top LinkedIn metrics:
- Clicks: Total clicks on a post, company name or logo.
- Engagement: Total interactions divided by number of impressions.
- Followers: Total number of new followers through a sponsored update.
- Impressions: Total times your update was visible to other users.
- Interactions: Total number of comments, likes, comments and shares.
- Average Session Duration: Average session times users spend on your site.
- Bounce Rate: Percentage of users leaving your site after one page view.
- New Users: Total number of new users coming to your site for the first time.
- Pages / Session: Average number of pages a user views each session.
- Pageviews: Number of pages loaded or reloaded in a browser.
- Sessions: Total times when users are active on your site.
need to decipher what’s most important.
If you wanted to track audience growth on Facebook, consider engagement rates, new followers, Post reach and organic Likes.
For example, if you launched a social media campaign, track data that highlights your ROI. According to Mashable, your ROI cycle for a social media campaign should be set up in three stages:
41% of companies and agencies no clue about their social media financial impact. It’s nearly impossible to figure out data overnight. Instead, it takes months of tracking to ensure your future business decisions are valuable.
Sprout’s suite of social media analytics tools give you presentation-ready reports on major social networks.
more on social media analytics:
more on social media stats in this IMS blog
New features in social media tools
Twitter Improves How Photos Are Displayed
Twitter is “making your twitter.com timeline more immersive by uncropping photos, so you can experience and present them as they were meant to be viewed.”
Facebook Provides New Admin Tools for Managing Page Communication: Facebook is “giving admins more control over their Page’s responsiveness badge” and rolling out “new features that make it easier than ever for Page admins to manage both the public and private interactions they receive.”
Facebook Improves News Feed for Slower Network Connections: “You can also now compose comments on posts when you are offline. The comments will appear to your friends when you next get a good internet connection.”
YouTube Unveils New Trending Tab: This new tab in the YouTube app delivers the top trending videos directly to Android, iOS and desktop devices.
Google Introduces Shared Albums in Google Photos: Google has introduced shared albums in Google Photos
6 Steps to Finding Your Twitter Audience
smart tools, six steps…
1. Target keywords in Twitter bios. Say you’re promoting an app for a half-marathon in Chicago. With the help of a few tools you can quickly create lists of your targets.
- Social Bro: Those with a subscription can search all Twitter bios by keyword (runner) and location (Chicago), name and url to find the active profiles that fit your needs. Additionally, you can organize your search results into Twitter lists.
- FollowerWonk: With this free tool you can search profiles by keyword, name, location and url. The results can be exported to xls or csv.
- Twitter‘s “people search” feature: Any user has access to this recently launched feature, however, searches are limited to keywords.
2. Find active users and influencers.
3. Find those who use a particular hashtag.
4. Organize your results.
5. Don’t forget your tweeps.
6. Interact and monitor.
How to Host and Promote a Twitter Chat
listen to the show: http://www.socialmediaexaminer.com/?powerpress_pinw=86452-sme-show
#1: Define the Objective
Always start by defining the objective of your Twitter chat. Find a topic that will appeal to your target audience.
The chat needs to provide value to your audience to be successful. Don’t make it just about your company; tailor it to how you can help your community. For example, if you’re in the photography industry, invite guests to discuss photo editing tips, black-and-white photography, photography inspiration, etc.
An added benefit is that you can repurpose all of the chat contributions into a future blog post. Those who participated in the chat will appreciate having a summary of it, and readers who missed it will enjoy the insight.
#2: Identify Similar Chats
Once you’ve established an objective for your chat, find at least five Twitter chats similar to yours to gather ideas. You can find Twitter chats with tools like TweetReports and Gnosisarts.
TweetReports shows the scheduled times for chats on various topics.
Learn how these chats work. Observe how the host controls the flow of conversation and directs topics. Also find out which guests are invited, how many questions are posed, what times the chats are held and how they’re promoted.
Be sure to participate as well. Answer questions and engage with others. This allows you to build your expertise and gives you insight into what it’s like to participate in a Twitter chat.
#3: Set the Date and Time
#4: Choose a Hashtag
Now comes the fun part: naming your Twitter chat. Typically every chat hashtag ends with “chat” (for example, #mediachat, #influencerchat and #blogchat). Adding the word “chat” signals to people that it’s a Twitter chat instead of a regular hashtag or an event.
When choosing a hashtag, make sure it fits your brand. Also, check that it’s not a Twitter username and hasn’t been used as a hashtag previously.
Use Twitter search to see if your chat hashtag has been used before.
Brainstorm at least 15 chat names and then pick the best one. You might want to seek input from your co-workers.
After you select a hashtag, make sure that you register the Twitter username. You can use this account to hold your chats.
#5: Invite Guests
Next, make a list of at least 20 guests you want to invite.
Ideally, you want someone who has experience being a guest and is interested in holding Twitter chats. If you have an influential user who loves your company, consider inviting that person to be a guest, too.
#6: Prepare Questions
Once you have everything in place and have secured at least four guests in advance, start preparing questions. You’ll need about 7 to 10 questions for your guests. Send these questions to them at least 72 hours prior to the chat so they can prepare their responses.
During the chat, spread out the questions about 6 to 8 minutes apart. Ask your last question about 10 minutes before the end of the chat to allow time for the community to discuss it.
#7: Promote the Chat
The key to making your Twitter chat stand out is to promote it. Here are some ways to do that:
Partner With Other Chats
Partner with other chats to co-promote your chats.
Promote your chat 12 to 24 hours prior to the event.
Send a Facebook event invite as another way to ask people to join your chat. This is a great way to make sure people will come and remember the date. You can also get word out by sending an email blast through your newsletter.
#8: Run the Chat
On the big day, you’ll need an outline to work from. Here’s a basic script for a Twitter chat.
Five Minutes Before the Chat
Our chat will start in a few minutes. In the meantime, please introduce yourself and what you do [#chatname].
Start of the Chat
It’s time for our [#chatname]! Tonight’s guest is @_____ from _____ who will share _____ with us.
Everyone, please welcome our guest _____ from @_____ to our [#chatname] tonight!
Two to Three Minutes Before the Chat Ends
Everyone, please thank @_____ from _____ for adding so much value to our [#chatname].
Next week we’ll have @_____ from _____, who will be discussing _____. See you next week!
Don’t forget to join (other Twitter chat that you partnered with) now! They have @_____ as their guest.
The easiest way to manage your chat is to use a tool like TweetChat. You can hide retweets so you see mentions only from people, which enables you to respond quickly. TweetChat also automatically adds the chat hashtag to your responses.
#9: Track Results