Archive of ‘YouTube’ category

Media Manipulation and Disinformation Online

A Review of ‘Media Manipulation and Disinformation Online’

In Media Manipulation and Disinformation Online, Marwick and Lewis (2017) of the Data & Society Research Institute described the agents of media manipulation, their modus operandi, motivators, and how they’ve taken advantage of the vulnerability of online media. The researchers described the manipulators as right-wing extremists (RWE), also known as alt-right, who run the gamut from sexists (including male sexual conquest communities) to white nationalists to anti-immigration activists and even those who rebuke RWE identification but whose actions confer such classification. These manipulators rally behind a shared belief on online forums, blogs, podcasts, and social media through pranks or ruinous trolling anonymity, usurping participatory culture methods (networking, humor, mentorship) for harassment, and competitive cyber brigades that earn status by escalating bullying such as the sharing of a target’s private information.

Marwick and Lewis reported on how RWE groups have taken advantage of certain media tactics to gain viewers’ attention such as novelty and sensationalism, as well as their interactions with the public via social media, to manipulate it for their agenda. For instance, YouTube provides any individual with a portal and potential revenue to contribute to the media ecosystem. The researchers shared the example of the use of YouTube by conspiracy theorists, which can be used as fodder for extremist networks as conspiracies generally focus on loss of control of important ideals, health, and safety.

One tactic they’re using is to package their hate in a way that appeals to millennials. They use attention hacking to increase their status such as hate speech, which is later recanted as trickster trolling all the while gaining the media’s attention for further propagation

SHARED MODUS OPERANDI

Marwick and Lewis reported the following shared tactics various RWE groups use for online exploits:

  • Ambiguity of persona or ideology,
  • Baiting a single or community target’s emotions,
  • Bots for amplification of propaganda that appears legitimately from a real person,
  • “…Embeddedness in Internet culture… (p. 28),”
  • Exploitation of young male rebelliousness,
  • Hate speech and offensive language (under the guise of First Amendment protections),
  • Irony to cloak ideology and/or skewer intended targets,
  • Memes for stickiness of propaganda,
  • Mentorship in argumentation, marketing strategies, and subversive literature in their communities of interest,
  • Networked and agile groups,
  • “…Permanent warfare… (p.12)” call to action,
  • Pseudo scholarship to deceive readers,
  • “…Quasi moral arguments… (p. 7)”
  • Shocking images for filtering network membership,
  • “Trading stories up the chain… (p. 38)” from low-level news outlets to mainstream, and
  • Trolling others with asocial behavior.

teenagers in Veles, Macedonia who profited around 16K dollars per month via Google’s AdSense from Facebook post engagements

a long history of mistrust with mainstream media

If you’re a college instructor of communications or teach digital literacy as a librarian, see the corresponding syllabus for this article. It provides discussion questions and assignments for teaching students about media manipulation. To teach your students how to combat fake news online, see my post on Navigating Post-Truth Societies: Strategies, Resources, and Technologies.

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more on fake news in this iMS blog
http://blog.stcloudstate.edu/ims?s=fake+news

release final grades D2L

short (5 min) tutorial available

D2L Grading. Release your final grades to students; common pitfalls.

Posted by InforMedia Services on Thursday, April 19, 2018

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editorial responsibility for social media

Germany to implement law of editorial responsibility for Social Media

Germany to implement law of editorial responsibility for Social Media

The law has been criticized as encouraging censorship.

The companies will also be forced to introduce an official complaint structure, obliging platforms to monitor their content and improve their real-time reporting protocols.

Platforms failing to react within 24-hours face €50 million fines. The challenge to Facebook, Twitter, YouTube, Reddit, Tumblr, VK, Vimeo, Flickr and the like are facing a major technological challenge which could come with significant costs.

The law adopted in June 2017, went into force in October 2017 and will be enforced from January 2018. The new law implies hiring hundreds of more employees.

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more on social media in this IMS blog
https://blog.stcloudstate.edu/ims?s=social+media

post portion of video

How to Share a Portion of a YouTube Video

http://www.freetech4teachers.com/2017/09/how-to-share-portion-of-youtube-video.html

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more on video editing in this IMS blog
http://blog.stcloudstate.edu/ims?s=video+editing

more on EdPuzzle in this IMS blog
http://blog.stcloudstate.edu/ims?s=edpuzzle

more on YouTube in this IMS blog
http://blog.stcloudstate.edu/ims?s=youtube

youtube Captivate:

Video Blogging

Video Blogging: How to Create Consistent YouTube Content

http://www.socialmediaexaminer.com/video-blogging-how-to-create-consistent-youtube-content-amy-schmittauer/

vlog is simply a blog in video form. In a vlog, you can share anything you might do in a blog post, such as a tutorial or a story from your life.

Consistency is best for vlogging. If you post a vlog here and there, you won’t gain much traction.

the purpose of a vlog is to help people discover you. Videos that may be suitable for YouTube but that don’t help people discover you, such as a product commercial or an introduction to your company, don’t make great vlog posts. To be discovered, think of the users who are searching for a concern, a specialty, or the answer to a question. Think about what a potential customer or audience member might want to know, create a video about the topic, and upload it to YouTube.

What It Takes to Vlog

develop a strong message before you begin your video.

the camera is a vehicle delivering your message to people. When you talk to viewers the way you talk to another person, you do much better on camera.

ROI on Vlogging

the return on investment for vlogging, you need to focus on your goals. Don’t worry about vanity metrics such as followers, likes, and subscribers. Instead, measure what actually matters for your goals. For example, if your goal is to get clients, consider how many clients you need to acquire to make the hours you put into vlogging worthwhile.

goals and milestones are important for determining your ROI.

Consistency is another element for raising your channel’s profile on YouTube. If you post a video only here and there, you don’t consistently bring traffic and grow.

Examples of Great Vlogs

Gary Vaynerchuk, Casey Neistat,

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more on vlogs in this IMS blog:
http://blog.stcloudstate.edu/ims?s=vlog

more on vodcasting in this IMS blog:
http://blog.stcloudstate.edu/ims?s=podcasting

social media research toolkit

thank you, Greg Jorgensen, an excellent list of tools for analytics + excellent background info (price, social media tools served, output format

Social Media Research Toolkit – Peer Tested & Peer Reviewed

Social Media Research Toolkit

Gephi, Hootsuite, NodeXL, Sysomos, Gnip, Issuecrawler, Brandwatch, Netvizz, Datasift, Crimson Hexagon, tweepy, streamR, Twitoxmy, Digmind, Twitris, yourTwapperKeeper, DiscoverText, Webometric Analyst, python-twitter, twurl, Tweet Archivist, vtracker, Netlytic, twython, OutWit Hub, Mozdeh, Affinio, Rfacebook, Facepager, Flocker, 140dev, Sodato, Foller.me, Textexture, Hosebird, Websta, followthehashtag, Chorus, VOSON/Uberlink, Info Extractor, twarc, iScience Maps, Social Feed Manager, facebook-sdk, Socioviz, Naoyun, Visibrain Focus, TwitterGoogles, DD-CSS, YouTube Data Tools, SocialMediaMineR, tStreamingArchiver, Twitter Stream Downloader

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more on social media analytics in this IMS blog
http://blog.stcloudstate.edu/ims?s=social+media+analytics
more on social media management in this blog
http://blog.stcloudstate.edu/ims?s=social+media+management
more on altmetrics in this blog
http://blog.stcloudstate.edu/ims?s=altmetrics

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