http://www.mediapost.com/publications/article/236980/mobile-video-advertising-still-the-hot-ticket.html
| Traffic Share (Mobile Phone Operating System) |
| Operating System |
Share of Traffic |
Share of Revenue |
| Android |
57.64%
|
41.77%
|
| iOS |
30.2
|
51.20
|
| Other |
6.37
|
5.91
|
| Symbian |
4.37
|
0.47
|
| BlackBerry |
1.20
|
0.49
|
| Windows |
0.22
|
0.12
|
| Source: Opera Mediaworks, October 2014 |
Social Networking is still the most popular category in mobile advertising, accounting for about 1 in 5 ad impressions. At the same time, Music, Video and Media sites and apps drive the most revenue, with 23%
https://www.linkedin.com/pulse/article/20141101222342-20930888-measuring-the-roi-of-social-media
While measuring social media ROI can be tricky, especially since each company has different goals in mind with their campaigns, here are the key metrics that social media marketers should keep in mind:
1. Reach
2. Value of Increased Traffic
3. Conversion Rate
4. Depth of Engagement
5. Cost
http://www.futured.com/documents/FuturEdePortfolioforAssessmentWhitePaper.pdf
http://www.myefolio.com/
http://chalkandwire.com/index.php/product
A Survey of the Electronic Portfolio Market Sector: Analysis and Surprising Trends
http://campustechnology.com/articles/2011/10/12/a-survey-of-the-electronic-portfolio-market-sector.aspx
FolioTek, Columbia, Missouri, ePortfolio launch in 2001. Sells in U.S. with interest in expanding globally.
Livetext, LaGrange, IL, founded in 1998. New product: Field Experience Module. Smart phone app: iPad, iPhone, Android. Mostly U.S., but expanding in South America and the Middle East. Easy tie-in to accreditation agencies and their standards. Individual accounts. New release start of 2012. Started in K-12, moved focus to higher education, now exploring K-12 once again, starting with teacher education.
RCampus, produced by Reazon Systems, Santa Ana, CA. Software development started in 1999,
Desire2Learn, Kitchener, Ontario also Baltimore, MD, with offices around the world, founded in 1999. Sells worldwide, latest release for the electronic portfolio (ver. 3.5) was in August 2011. Electronic portfolio and the D2L LMS are bundled; each leverages functionalities from the other. ePortfolio moving to hosting service and individual accounts soon.
Digication, Providence, RI and Palo Alto, CA, founded 2002. Is in partnership with Google Apps. Individual accounts; institution keeps assessment data; individual keeps ePortfolio functionality. Through Google Apps: free digital accounts with Digication (no assessment management functions with these accounts). “Three or four clicks and Digication is enabled.” Almost daily updates. Smart phone app: IOS and Android. Contact jyan@digication.com.
Learning Objects, producers of Campus Pack, in Washington, DC, with employees around the world, founded in 2003.
TaskStream, New York City, organized 1998, founded 2000, markets internationally, versions available in a variety of languages. Offers separate platforms, AMS (Accountability Management System) and LAT (Learning Achievement Tools); each is multi-component.
Longsight, based in Ohio with offices in NY, IN, OH, WI, and CA, founded in 1978, a service provider for open source solutions. Supports both the Open Source Portfolio (OSP) and Sakai, within which OSP is embedded.
Chalk & Wire, Ridgeway, Ontario, Canada;
NobleHour, produced by TreeTop Software, in Lakeland, FL, founded in 2011
Sherston, Tag Developments, the assessment division of Sherston Software, Ltd., providers of Red Pen Tool: http://www.maps-ict.com/redpentool.mov, of LiveAssess: http://www.maps-ict.com/liveassess.mov, and of MAPS 3: http://www.maps-ict.com/maps3.mov.
PebblePad from PebbleLearning, in Telford, UK, with office in Australia, founded in 2003. Most popular ePortfolio in the U.K. and Australia,
Symplicity, in Arlington, VA, offers an electronic portfolio (http://www.symplicity.com/reflection) but it is only one among dozens of products that Symplicity offers–all of them are management tools for higher education (see http://www.symplicity.com/products). Good example of separating products to support a single function.
Blackboard
eFolioWorld, technology from Avenet, the Minnesota Colleges and Universities portfolio system,
iWebFolio, from Nuventive. Also known for TracDat, marketed since the 1990s, Nuventive founded 2000.
Epsilen,
Mahara,
eLumen,
http://www.islamicstudiesnetwork.ac.uk/assets/documents/pdp/survey_of_epdp_and_eportfolio_practice_in_uk_higher_education.pdf
p. 10 and p. 18 offer questionnaires for assessment
http://ncepr.org/finalreports/WSUfinalreport.pdf
p. 3 questionnaire p. 5
http://blogs.hbr.org/2014/10/the-real-revolution-in-online-education-isnt-moocs/
Say a newly minted graduate with a degree in history realizes that in order to attain her dream job at Facebook, she needs some experience with social media marketing. Going back to school is not a desirable option, and many schools don’t even offer relevant courses in social media. Where is the affordable, accessible, targeted, and high-quality program that she needs to skill-up?
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