social media managers

How companies are failing social media managers—and wasting crucial talent

Facebook and Twitter are still the most frequently managed company channels. “The top five social media channels managed include Facebook (81%), Twitter (77%), LinkedIn (67%), Instagram (66%), and YouTube (51%),” according to the report.

(Just 6% are managing TikTok channels despite the platform’s meteoric rise.)

The primary role of social media managers is to create content. Forty-one percent of respondents said their primary role as a social media manager was to create content, while 20% said their main goal was to improve brand awareness and reputation.

It’s a female-dominated field. Seventy-nine percent of the 379 respondents are women.

Engagement and replies are the top metric for evaluating performance, but many have no clear objectives. According to the report, 45% of social media managers are evaluated on their engagement and replies, followed by progress toward goals (36%) and follower counts (33%).

Thirty percent said their social media performance was not evaluated at all.

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more on social media in this IMS blog
https://blog.stcloudstate.edu/ims?s=social+media

video recording lectures

https://www.chronicle.com/article/when-this-is-all-over-keep-recording-your-lectures

“Passively watching a recording is not as good as being an active participant in class, so these videos are a supplement, not a substitute. I’ll keep posting the videos as long as you keep coming to class.”

My note: I wonder if the instructor uses the “VideoQuiz” option in MediaSpace/Kaltura and place questions at important places of the h/er video lecture recording and thus make the experience more engagingKaltura

 

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more on vodcast in this IMS blog
https://blog.stcloudstate.edu/ims?s=vodcast
more on lecture capture in this IMS blog
https://blog.stcloudstate.edu/ims?s=video+lecture

AR the new knowledge management

Augmented Reality: The New Knowledge Management

https://www.forbes.com/sites/tomdavenport/2021/02/05/augmented-reality-the-new-knowledge-management/

Taqtile had a compelling vision for using the Hololens for digital transformation for industrial frontline workers. The goal was to democratize expertise and make “everyone an expert.”

Taqtile’s content platform is called Manifest. It’s an enterprise platform for knowledge capture and reuse for industrial workers—a tool for structuring the “checklist” items for a particular task. It’s unlike anything we saw in the KM era. Manifest procedures contain instructions, photos, videos, pointers, and the like. If that’s not enough, it can also contact experts in real time—as with the BP Virtual Teamwork system.

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more on AR in this IMS blog
https://blog.stcloudstate.edu/ims?s=Augmented+reality

Antitrust Bill Big Tech

On Thursday, Senator Amy Klobuchar from Minnesota, along with four other Democratic Senators, unveiled a major change to antitrust law that would dramatically affect the biggest tech companies. The biggest change is that the law would shift the burden of proof when considering whether an acquisition or merger is anticompetitive.

Apple mixed-reality headset

Apple mixed reality headset to have two 8K displays, cost $3000 – The Information from r/gadgets

Apple mixed-reality headset to have two 8K displays, cost $3,000 – The Information

Apple’s known interest in this field has so far focused more on augmented reality (AR) than virtual reality (VR), but the recent reports point to a mixed-reality device, which would be mostly VR but including some real-world elements.

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more on Apple Glass in this IMS blog
https://blog.stcloudstate.edu/ims?s=apple+glass

2021 technology education

6 Ed Tech Tools to Try in 2021

1. MOTE

justmote.me

https://youtu.be/MWoA-gqsG5Q

2. ALLSIDES

allsides.com

3. GOOGLE LENS

lens.google.com

https://youtu.be/bqD9i4_S87s

4. BULB

bulbapp.com

5. EMBRACERACE

embracerace.org

6. PREZI VIDEO

prezi.com/video

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more on technology education in this IMS blog
https://blog.stcloudstate.edu/ims?s=technology+education

why do we fight wars

Why do we fight wars?

Margaret MacMillan gives a lecture on the reasons for conflict throughout history – and how warfare has shaped the human story

https://www.historyextra.com/period/modern/why-do-we-fight-wars-margaret-macmillan-podcast/

Link to the podcast (also available in the Apple store: https://podcasts.apple.com/us/podcast/why-do-we-fight-wars/id256580326?i=1000507092044)
https://play.acast.com/s/historyextra/whydowefightwars-

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Just War Theory:

https://blog.stcloudstate.edu/ims/2021/01/14/virtual-philosophy-colloquium/

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more on history in this IMS blog
https://blog.stcloudstate.edu/ims?s=history

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