Apple is hiring for an Augmented Reality team, possibly focused on Apple Maps
Earlier this week, Apple ($NASDAQ:AAPL) acquired augmented reality (AR) lens and glasses company Akonia Holographics ($AKONIAHOLOGRAPHICS), which spawned plenty of speculation on Apple getting serious about AR.
Augmented reality overlays digital information over the real world and differs from virtual reality (VR), where the whole environment is simulated. Akonia describes its AR product as “thin, transparent smart glass lenses that display vibrant, full-color, wide field-of-view images.”
“Digital maps have become essential tools of our everyday lives, yet despite their ubiquity, they are still in their infancy. From urban mobility to indoor positioning, from LIDAR to Augmented Reality, advances in technology and new kinds of data are powering innovations in all areas of digital mapping. If you love maps and are passionate about what is possible, you will be in great company.”
more about augmented reality in this IMS blog