LinkedIn for SCSU students

LinkedIn: your college portfolio for future employment

April 28, 1:30 – 2:30PM at Miller Center 205

April 30, 3 – 4PM at Miller Center 205

Right before students graduate from SCSU, Andrew Ditlevson ( from Career Services ( will offer an excellent workshop on how to use LinkedIn ( to network and search for a job.However, your work on building a robust electronic portfolio can start much earlier. LinkedIn is famous for its networking and job search, but it can help you orient yourself in your future profession. LinkedIn tools
Come to our informal discussion on what LinkedIn is and what LinkedIn does to share knowledge and experience about LinkedIn and similar social media (e.g. Coffee, Twitter), which can help you with your college studies and future profession.Further information available on the IMS blog:

This Week in Social Media: Vine Introduces New Camera. Twitter add features,

This Week in Social Media:

Vine becomes more complex/potent and gets in closer competition with YouTube, Twitter gets in a closer closer competition with Facebook, YouTube becomes more complex, Facebook is further pushing adds in our lives, LinkedIn gets closer with SlideShare

Vine Introduces New Camera: “The new camera offers powerful ways to edit your videos, as well as the ability to import existing videos on your phone and turn them into Vines.”

Twitter Updates Timeline Feed: “Additionally, when we identify a tweet, an account to follow or other content that’s popular or relevant, we may add it to your timeline. This means you will sometimes see tweets from accounts you don’t follow.”

YouTube Updates App: “This YouTube app on TV will make it easier to find what you want through the Guide, and it brings you all the playlists, shelves and branding from channels.”

Facebook Updates Ad Policy: The change increases “the number of times people can see ads from a page in their news feed per day.”

LinkedIn Announces Rollout of Premium Features to All SlideShare Users: “Now, all users will have access to our most popular premium features that include detailed analytics, profile customization and additional upload options, like video and private uploads.”

8 Simple Ways to Get Great Media Exposure

8 Simple Ways to Get Great Media Exposure

1. Build Your Media Network
2. Leverage Twitter for Pitching
3. Get in Front of Industry Influencers
4. Optimize Your Visual Assets
5. Plan a Series
6. Syndicate Your Blog Content
7. Target International Press
8. Don’t Forget Traditional Media


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How Social Media Is Being Used In Education

good graph on the bottom of the article (

  • The level of personal use of social media among faculty (70.3 percent) mirrors that of the general population
  • 55 percent of faculty use social media in a professional context (any aspect of their profession outside of teaching), up from 44.7 percent last year
  • Only 41 percent of faculty use social media in the classroom, but this use continues to experience steady year-to-year growth
  • Faculty are sophisticated consumers of social media. They match different sites to their varying personal, professional, and teaching needs
  • Concerns remain about privacy, maintaining the class as a private space for free and open discussion, and the integrity of student submissions
  • Most faculty agree that “the interactive nature of online and mobile technologies create better learning environments” and that digital communication has increased communication with students
  • Faculty believe that online and mobile technologies can be distracting, and that they have resulted in longer working hours and more stress

25 Smart #SocialMedia Tips For #EdLeaders


5 Learning Strategies

  1. Track relevant hashtags on twitter (I use Hootsuite)

  2. Use a reader to scan key blogs (I switched from iGoogle to Ustart & Feedly)

  3. Like causes/companies and track on Facebook

  4. Learn about your audience and growth  (we use Sprout Social and Google Analytics)

  5. Open a doc for good question you receive; use for future blogs

5 Impact Strategies

  1. Blog at least weekly about what you learn

  2. Tweet 5-10/day about what’s catching your attention

  3. Follow people doing good work

  4. Use hashtags/handles when you tweet

  5. Capture contacts in a CRM database for easy sharing

5 Leadership Strategies

  1. Write a weekly staff blast

  2. Publish a weekly community blast

  3. Make contact information available publically

  4. Create multiple points of entry

  5. Create opportunities for discussions and feedback

5 Brand-Building Strategies

  1. Use simple crisp graphics

  2. Create a clean easy to navigate homepage

  3. Add Facebook & Twitter icons to homepage

  4. Blog weekly and make it easy to share

  5. Keep branding between all channels cohesive

5 Survival Strategies

  1. Carve out learning and sharing hour every morning

  2. Don’t obsess the rest of the day

  3. Haters will hate; pick your battles

  4. Clear your inbox twice daily; flag/prioritize follow ups

  5. Turn it all off and go for a walk