Identify your hashtag strategy similarly to your keyword strategy when searching peer-reviewed articles
E.g., if your interest is #principalship, you can seek channels and conversations by using it as a hashtag
Search and subscribe to LinkedIn “Interests/Groups” and lurk or actively participate in the conversations.
Consider start and maintenance of your own blog with your daily reflections on your research progress
E.g., LinkedIn can be very much used as a blog, although you can subscribe for a free one such as Edublog
p. 141. Chapter 8 “Using Social Media in Research.”
Bell, J. (1999).Doing your research project: A guide for first-time researchers in education and social science(3rd ed.). Buckingham [England] ; Philadelphia: Open University Press. (Available on Google and at SCSU Library through ILL)
Crowdsourcing, social networking. Consider the following questions:
What are your goals?
Who do you want to reach?
Why do you want to reach them?
Which digital tool or platform will be most effective in enabling you to reach your goals?
If you already spend time each day using social media for personal reasons, how much time are you able to set aside each day to use social media for research?
at what time of day will you engage in social media? (time differences, if you are communicating globally)
the value of social media: Community, Content, Conversations.
Davis III, C.H.F., Deil-Amen, R., Rios-Aguilar, C., & González Canché, M.S.Social media and higher education: A literature review and research directions. Report printed by the University of Arizona and Claremont Graduate University. Accessed January 27, 2015 http://works.bepress.com/hfdavis/2/
Of the three platforms, Snapchat is the one marketers may have the most difficult time getting a grip on. The tools are intended to produce clips that are less polished than creatives are used to and the platform isn’t designed for reach.
Vine
Vine is the newest of the three platforms, though many learned of it before Snapchat gained more mainstream attention last year. Vine videos are often whimsical and some even seem effortless, but the most popular users may spend hours or even days creating memorable stop motion videos.
Instagram
Many of the world’s top brands are now on Instagram and for good reason. The social network has more than 200 million users, integrates well with its parent company Facebook and lends itself more to the types of professional photographs and 15-second video spots that marketers are accustomed to.
Facebook: awkward family dinner party we can’t really leave Tweeter: a lot of us simply do notunderstand the point of Twitter. There is always a core group at every school that uses it very religiously to tweet and another group that uses it to simply watch or retweet, but besides that many don’t use it. Tumblr: is where you are your true self and surround yourself (through who you follow) with people who have similar interests. It’s often seen as a “judgment-free zone” where, due to the lack of identity on the site, you can really be who you want to be. Instagram:“Everything about the application makes it less commercialized and more focused on the content, meaning more teens are inclined to visit it. Twitter:“To be honest, a lot of us simply do not understand the point of Twitter.” Snapchat:“Snapchat has a lot less social pressure attached to it compared to every other popular social media network out there. Tumblr:“Tumblr is where you are your true self and surround yourself (through who you follow) with people who have similar interests. Yik Yak: People reference Yaks all the time with each other or send screenshots
LinkedIn — We have to get it, so we got it. Many wait until college to get this (as they probably should, it isn’t for this demographic anyways).
Pinterest—It’s mainly female-dominated and is for those who have an artsy/hipster focus. Not too many people talk about it.
Kik—It’s a messaging application that is mainly used for messaging people on Twitter I guess? I don’t know anyone who uses it. The only time I ever hear this application is for the joke, “Aye you got Kik?”, normally seen as someone trying to “spit game” to attract a partner. It’s really difficult for me to describe it here but it isn’t super relevant.
WhatsApp—You download it when you go abroad, you use it there for a bit before going back to iMessage and Facebook Messenger, then you delete it.
GroupMe—Byfarthe most used group messaging application in college.
Visually the tablet is a dead-ringer for the iPad mini, but the N1 actually manages to be both thinner and lighter than Apple’s tablet – just 6.9mm thick and weighing in at 318 grams.
The N1 looks very healthy spec-wise, with a 2.4GHz quad-core processor, 2GB of RAM, 32GB of storage and 8-megapixel and 5-megapixel cameras on the back and front.
‘Z Launcher’ software: essentially a customized lock screen that studies your habits to give you the right app at the right time of day (eg, email in the morning, Instagram at night) while also letting you launch apps by scribbling the first letter of their name.
The N1 is launching first in China February 2015 for $249 (around £160 – the same as the iPad mini) but it’s not clear when it’ll be making its way to the US or UK.
When it comes to social networks, teens are even more committed to Instagram. But the most stunning statistic was that Facebook seems to be rapidly disappearing from teen’s lives. In April, 72 percent said they used the site. Now, a mere 45 percent admitted to it.
As a medium for condensing long experiences into brief episodes, time-lapse video is a perfect way to deliver your message to social media users with fleeting attention spans.
:Putnam: = the head of former Facebook engineer, Chris Putnam who left the company in 2010
5 Little-Known Twitter Features
1. Create a collection of tweets
2. Tag people in your photos
3. Create a Twitter photo collage
4. Manage Twitter via SMS
D [username] + message – sends that person a Direct Message that goes to their device, and saves in their web archive.
SET LOCATION [place name] – updates the location field in your profile. Example: set location San Francisco
GET [username] – retrieves the latest Twitter update posted by that person. You can also use g [username] to get a user’s latest Tweet. Examples: get goldman or g goldman.
FOLLOW [username]: allows you to start following a specific user, as well as receive SMS notifications. Example:FOLLOW jerry
5. Mute Feature
5 Little-Known Google+ Features
1. Run a poll in G+
2. Save posts to empty circles for future reference
3. Share your circles with others
4. Create a photo slideshow that links to your avatar
When someone clicks on your profile picture from your profile page, they’ll see an entire photo album of pictures. You can control what appears in this photo album.
In the Photos menu, scroll or search for the Profile Photos collection. Then add, edit, and arrange the photos in this set.
Learnist is a crowd-sourced collection of knowledge, with web, text and video content covering thousands of topics. Boards are curated by knowledge leaders, providing content from the people who know it best. Create your own expert knowledge boards on the Learnist website and browse with the iOS and Android apps. Learnist was launched in 2012.
Sulia is a subject-based social network to connect users with expert sources. Sulia seeks to help people to discover new sources and engage with their interests. If you’re an expert and would like to reach the audience Sulia has to offer, contact its staff, at experts@sulia.com. Sulia also offers a Sulia Select program, which matches top experts with leading publishers and retailers.
Pheed is a free social multimedia platform, available on iOS, Android and via the web. Pheed users share voice-notes, music, photos, videos, text, and live broadcasts. Pheed channel holders can also monetize their content by charging a monthly subscription fee (between $1.99 and $34.99) or by charging for pay-per-view live broadcast events. Pheed launched with an iOS app in 2012 and an Android app in 2013.
Medium is a place where people share stories and ideas — a great place to generate expert content. Medium is designed to be collaborative, with tools to let readers offer feedback. Medium is also designed to help you find an audience, through a combination of algorithmic and editorial curation. Medium launched in 2012, and its iOS phone app launched in 2014.
Cyber Dust is a platform for temporary mobile messaging. Texts sent via Cyber Dust automatically disappear 24 seconds after being read. Users can blast messages and locations, and send disappearing promotional content, like stickers, animated GIFs, URLs and more. An alternative to Snapchat, Cyber Dust is the latest startup of maverick investor Mark Cuban, whose own legal woes motivated him to create the app.
ShareBloc is a Reddit-like link-sharing community for professionals to curate, distribute, and discuss business content. ShareBloc could also be a good resource for small businesses in the B2B sector. The site launched in 2013 as a peer-review platform for members to rate and review vendors. ShareBloc’s main obstacle will come from the competition it faces from heavyweight LinkedIn.
Thumb is a crowdsourcing platform to ask any question and quickly receive 50 to 100 responses. Easily filter by topic to get relevant responses and new content. Thumb is a resource for any small business looking for quick feedback on a new product or service. Originally launched in 2010 as a tool to give shopping feedback, Thumb has become a place to discover and give feedback on seemingly anything. The mobile app is available for Android and iOS.
Impossible is a network where people help each other out. People who need help post a request, which is shown to users most likely to fulfill it. Those with help to give can share time, skills and objects for free, as they build kindness profiles. While this network is geared toward altruism, it may be a good place for a business to put its product to work.
We Heart It is an image-based social network focused on inspiration, expression, and creativity. It’s a hipper version of Pinterest, aimed at “highly-engaged, tech-savvy, and consumption-focused millennials.” We Heart It has over 20 million monthly visitors to discover, collect, and share images on its mobile apps and website.
Chirp lets you send a message using sound — a chirp — to anyone running the app near you. Share photos, links, notes, and more, all from your built-in iPhone speaker. Chirp could be a powerful marketing tool for location-based businesses looking to entice passers-by. Chirp’s iOS app launched in 2012, and its Android app launched in 2013.
Mobli is a social application for sharing mobile photos and unlimited-length videos. It’s a feature-packed alternative to Instagram. Broadcast your live events, use photo and video filters update weekly, create looping videos, follow locations and hashtags, and more. In November of 2013, Mobil announced a capital raise of $60 million from billionaire Carlos Slim’s América Móvil.–
Vine is an application for creating and sharing six-second looping videos. Vine officially launched in 2013 (after Twitter purchased it in 2012) and quickly became the most-used video sharing application. Recently, Vine launched a new website with a variety of features to discover videos, such as channels, trending tags, and curated content. The change could deliver further gains for Vine, which according to GlobalWebIndex is used by a quarter of U.S. teens.