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video tools for social media

14 Video Tools for Social Media

use to create screencasts, montages and slideshows.

December 7, 2015

http://www.socialmediaexaminer.com/14-video-tools-for-social-media-marketers

Facebook gives priority to native videos (as opposed to video links to external sources) to encourage this type of content. Videos that are directly uploaded to Facebook perform better and provide a better experience. They receive 30% more video views than videos posted from other websites, and have images up to 11 times larger in the news feed.

Screencasts / Lecture Capture

  • Camtasia Studio
  • ScreenFlow (Apple/Mac)
  • Snagit
  • TechSmith Fuse works with Camtasia Studio and Snagit. Capture the images and videos on your mobile device and send them to your desktop to use in your videos.
  • Reflector by Squirrels allows you to do wireless mirroring, so you can display your smartphone screen (Android or iOS) on your desktop.

Slideshows

Video Montages on Desktop and Mobile Apps

  • Animoto
  • Magisto is a free app that automatically turns your everyday videos and photos into movies
  • Adobe Voice. The app is available only for iPad

Mobile video capture

  • Flipagram. You can record voice narration, choose from Flipagram’s music or upload 15 seconds of music you already have on your mobile device.
  • Diptic app is another video tool for making collages that has a newly added animation feature, which works with transitions
  • Boomerang is a new app from Instagram that takes a burst of photographs and stitches them together into a 1-second video and loops it forward and backward. It’s not an animated GIF, but it’s designed to look like one.

More about lecture capture in this blog: https://blog.stcloudstate.edu/ims/?s=capture&submit=Search
More about video in this blog: https://blog.stcloudstate.edu/ims/?s=video&submit=Search
More about effective presentations and slideshows in this blog: https://blog.stcloudstate.edu/ims/?s=presentations&submit=Search

 

 

 

 

blogging, social media, the future

Is Blogging Dead? Building Your Content Home on Rented Land

http://www.socialmediaexaminer.com/is-blogging-dead-building-your-content-home-on-rented-land-mitch-joel-mark-schaeffer

blogging started to evolve when social media platforms for smaller forms of text-based publishing turned up, like Twitter. Then images and video became easier to publish and share.

what’s changing most drastically is not what we’re doing, but where. He points out that there are cataclysmic changes in how content is published and consumed and offers the example of Facebook Notes, which encourages people to blog on Facebook.

Mark talks about the difference in publishing on Facebook, LinkedIn or other platforms and says the magnet for inbound leads isn’t on your website anymore.

More contemplation on blogging in particular and social media in general in this IMS blog:

https://blog.stcloudstate.edu/ims/2015/12/31/social-media-and-the-devaluation/

social media and the devaluation of information

Iran’s blogfather: Facebook, Instagram and Twitter are killing the web

http://www.theguardian.com/technology/2015/dec/29/irans-blogfather-facebook-instagram-and-twitter-are-killing-the-web

is it possible that the Iranian government realized the evolution of social media and his respective obsolescence and this is why they freed him prematurely?

Blogs were gold and bloggers were rock stars back in 2008 when I was arrested.

The hyperlink was a way to abandon centralisation – all the links, lines and hierarchies – and replace them with something more distributed, a system of nodes and networks. Since I got out of jail, though, I’ve realised how much the hyperlink has been devalued, almost made obsolete.

Nearly every social network now treats a link as just the same as it treats any other object – the same as a photo, or a piece of text. You’re encouraged to post one single hyperlink and expose it to a quasi-democratic process of liking and plussing and hearting. But links are not objects, they are relations between objects. This objectivisation has stripped hyperlinks of their immense powers.

At the same time, these social networks tend to treat native text and pictures – things that are directly posted to them – with a lot more respect. One photographer friend explained to me how the images he uploads directly to Facebook receive many more likes than when he uploads them elsewhere and shares the link on Facebook.

Some networks, like Twitter, treat hyperlinks a little better. Others are far more paranoid. Instagram – owned by Facebook – doesn’t allow its audiences to leave whatsoever. You can put up a web address alongside your photos, but it won’t go anywhere. Lots of people start their daily online routine in these cul-de-sacs of social media, and their journeys end there. Many don’t even realise they are using the internet’s infrastructure when they like an Instagram photograph or leave a comment on a friend’s Facebook video. It’s just an app.

A most brilliant paragraph by some ordinary-looking person can be left outside the stream, while the silly ramblings of a celebrity gain instant internet presence. And not only do the algorithms behind the stream equate newness and popularity with importance, they also tend to show us more of what we have already liked. These services carefully scan our behaviour and delicately tailor our news feeds with posts, pictures and videos that they think we would most likely want to see.

Today the stream is digital media’s dominant form of organising information. It’s in every social network and mobile application.

The centralisation of information also worries me because it makes it easier for things to disappear.

But the scariest outcome of the centralisation of information in the age of social networks is something else: it is making us all much less powerful in relation to governments and corporations. Surveillance is increasingly imposed on civilised lives, and it gets worse as time goes by. The only way to stay outside of this vast apparatus of surveillance might be to go into a cave and sleep, even if you can’t make it 300 years.

30 Little-Known Features of the Social Media Sites

30 Little-Known Features of the Social Media Sites You Use Every Day

http://blog.bufferapp.com/little-known-features-facebook-twitter-instagram

5 Little-Known Facebook Features

1. Save links to read for later

2. Follow rather than friend

3. Manage Your “Posts to Page”

4. Reorder your page sections

5. Fast advanced stats for any page post

Assorted useful features

Receive email from your Facebook email address.

Download everything you’ve ever done on Facebook.

Check your “other” messages.

Pin a post to the top of your page.

Feature your page owners and liked pages.

Secret emoji. Here are fun tips for Facebook secret emoji.

  • (y) = thumbs-up ‘like’ symbol
  • (^^^) = a great white shark
  • :|] = a robot
  • :poop: = well, you know
  • <(“) = a penguin
  • :Putnam: = the head of former Facebook engineer, Chris Putnam who left the company in 2010

5 Little-Known Twitter Features

1. Create a collection of tweets

2. Tag people in your photos

3. Create a Twitter photo collage

4. Manage Twitter via SMS

  • D [username] + message – sends that person a Direct Message that goes to their device, and saves in their web archive.
  • SET LOCATION [place name] – updates the location field in your profile. Example: set location San Francisco
  • GET [username] – retrieves the latest Twitter update posted by that person. You can also use g [username] to get a user’s latest Tweet. Examples: get goldman or g goldman.
  • FOLLOW [username]: allows you to start following a specific user, as well as receive SMS notifications. Example:FOLLOW jerry

5. Mute Feature

5 Little-Known Google+ Features

1. Run a poll in G+

2. Save posts to empty circles for future reference

3. Share your circles with others

4. Create a photo slideshow that links to your avatar

When someone clicks on your profile picture from your profile page, they’ll see an entire photo album of pictures. You can control what appears in this photo album.

In the Photos menu, scroll or search for the Profile Photos collection. Then add, edit, and arrange the photos in this set.

5. Use a GIF as your profile pic or cover photo

This one’s super simple: Just upload it!

5 Little-Known LinkedIn Features

1. Download a list of your connections

2. Display media files on your profile

3. Message someone you’re not connected with

4. Save a job search

5. Create a tickler file with LinkedIn Relationship notes

5 Little-Known Pinterest Features

1. Set up a secret board

2. Rearrange the order of your boards

3. View all the latest pins from your website (or others)

4. Customize your cover images

5. Pin with a friend

5 Little-Known Instagram Features

1. Where to view Instagram photos online

2. Save an image

3. Add a border to your image

4. How to make a collage

https://itunes.apple.com/us/app/pic-jointer-picture-collage/id509987785?mt=8

https://itunes.apple.com/us/app/split-pic-photo-editor-clone/id570748340?mt=8

http://www.socialmediaexaminer.com/instagram-photo-and-video-apps/

5. How to repost an Instagram photo

Conclusion

Which of these little-known features did you know already? 

Which of your favorite hidden gems would you like to share?

Emerging Social Networks

Emerging Social Networks

http://www.practicalecommerce.com/articles/72917-13-Emerging-Social-Networks-to-Watch

Learnist

Learnist is a crowd-sourced collection of knowledge, with web, text and video content covering thousands of topics. Boards are curated by knowledge leaders, providing content from the people who know it best. Create your own expert knowledge boards on the Learnist website and browse with the iOS and Android apps. Learnist was launched in 2012.

Sulia

Sulia is a subject-based social network to connect users with expert sources. Sulia seeks to help people to discover new sources and engage with their interests. If you’re an expert and would like to reach the audience Sulia has to offer, contact its staff, at experts@sulia.com. Sulia also offers a Sulia Select program, which matches top experts with leading publishers and retailers.

Pheed

Pheed is a free social multimedia platform, available on iOS, Android and via the web. Pheed users share voice-notes, music, photos, videos, text, and live broadcasts. Pheed channel holders can also monetize their content by charging a monthly subscription fee (between $1.99 and $34.99) or by charging for pay-per-view live broadcast events. Pheed launched with an iOS app in 2012 and an Android app in 2013.

Medium

Medium is a place where people share stories and ideas — a great place to generate expert content. Medium is designed to be collaborative, with tools to let readers offer feedback. Medium is also designed to help you find an audience, through a combination of algorithmic and editorial curation. Medium launched in 2012, and its iOS phone app launched in 2014.

Cyber Dust

Cyber Dust is a platform for temporary mobile messaging. Texts sent via Cyber Dust automatically disappear 24 seconds after being read. Users can blast messages and locations, and send disappearing promotional content, like stickers, animated GIFs, URLs and more. An alternative to Snapchat, Cyber Dust is the latest startup of maverick investor Mark Cuban, whose own legal woes motivated him to create the app.

ShareBloc

ShareBloc is a Reddit-like link-sharing community for professionals to curate, distribute, and discuss business content. ShareBloc could also be a good resource for small businesses in the B2B sector. The site launched in 2013 as a peer-review platform for members to rate and review vendors. ShareBloc’s main obstacle will come from the competition it faces from heavyweight LinkedIn.

Thumb

Thumb is a crowdsourcing platform to ask any question and quickly receive 50 to 100 responses. Easily filter by topic to get relevant responses and new content. Thumb is a resource for any small business looking for quick feedback on a new product or service. Originally launched in 2010 as a tool to give shopping feedback, Thumb has become a place to discover and give feedback on seemingly anything. The mobile app is available for Android and iOS.

Impossible

Impossible is a network where people help each other out. People who need help post a request, which is shown to users most likely to fulfill it. Those with help to give can share time, skills and objects for free, as they build kindness profiles. While this network is geared toward altruism, it may be a good place for a business to put its product to work.

We Heart It

We Heart It is an image-based social network focused on inspiration, expression, and creativity. It’s a hipper version of Pinterest, aimed at “highly-engaged, tech-savvy, and consumption-focused millennials.” We Heart It has over 20 million monthly visitors to discover, collect, and share images on its mobile apps and website.

Chirp

Chirp lets you send a message using sound — a chirp — to anyone running the app near you. Share photos, links, notes, and more, all from your built-in iPhone speaker. Chirp could be a powerful marketing tool for location-based businesses looking to entice passers-by. Chirp’s iOS app launched in 2012, and its Android app launched in 2013.

Mobli

Mobli is a social application for sharing mobile photos and unlimited-length videos. It’s a feature-packed alternative to Instagram. Broadcast your live events, use photo and video filters update weekly, create looping videos, follow locations and hashtags, and more. In November of 2013, Mobil announced a capital raise of $60 million from billionaire Carlos Slim’s América Móvil.–

Vine

Vine is an application for creating and sharing six-second looping videos. Vine officially launched in 2013 (after Twitter purchased it in 2012) and quickly became the most-used video sharing application. Recently, Vine launched a new website with a variety of features to discover videos, such as channels, trending tags, and curated content. The change could deliver further gains for Vine, which according to GlobalWebIndex is used by a quarter of U.S. teens.

Snapchat

Social Media: Semantic Markup to Improve Search Results. Rich Snippets

How to Use Semantic Markup to Improve Your Search Results

http://www.socialmediaexaminer.com/semantic-markup/

the basics and benefits of semantic markup and how it can make your content stand out in search.

Semantic markup is a fancy way of saying you can use HTML tags to tell search engines exactly what a specific piece of content is.
Search engines index your content faster.
With semantic markup, search engines immediately know what your content is and can index it faster and more accurately.

 rich snippets are extra images or information (e.g., how many Google+ circles you’re in) that show up in search results and provide additional information about you or your content.

Don’t mark up data that’s hidden or otherwise not visible on a page.

Figuring Out Which Markups to Use

There are two main sites that will help you figure out which markup types fit with your blog: Schema.org and Google Webmaster Tools.

#1: Authorship Markup

Authorship markup is one of the most important markup types you should use. It gives you the authorship rich snippet, which shows your picture and your name in the search results.

#2: Video Markup

#3: Events Markup

Social Media Image Size Cheat Sheet

2014 Social Media Image Size Cheat Sheet + free image processing apps to re-size…

http://blogs.constantcontact.com/product-blogs/social-media-marketing/social-media-image-size/
Social Media Image Size Cheat Sheet

PicMonkey is a free desktop app that gives you the option to crop a photo to the Facebook cover photo size.

To crop, simply select the crop tool, choose the Facebook Timeline size, and resize your photo.

If you’re using a photo from your smartphone, try a photo app to resize it to fit the cover photo space. The PicStitch app for iPhone has a cover photo crop feature.

Social Media: Design

7 Essential Free Tools for Social Media Design

http://socialmediatoday.com/emilytaing/2481691/7-essential-free-tools-social-media-design

PIXLR,

WhatDaFont,

THE NOUN PROJECT,

DESIGN KINDLE,

KULER,

COLORZILLA,

COMPFIGHT,

Avtar Ram Singh says:

Hey Emily, really like the effect you’ve used for the images you shared. Also – no mention of Canva in here? Stunner! It’s been all over the place,

Regarding Canva, pls see our IMS blog entries:

https://blog.stcloudstate.edu/ims/2014/05/20/32-hot-social-media-software-tools-from-tool-providers/

https://blog.stcloudstate.edu/ims/2014/02/26/29-social-media-tools-recommended-by-the-pros/

For Social Media and Presentations: Free Image Sources

53+ Free Image Sources For Your Blog and Social Media Posts

http://blog.bufferapp.com/free-image-sources-list

As cited in our blog entry of May 29, 2014, one of the most important steps to secure success of your social media presence is the use of images: https://blog.stcloudstate.edu/ims/2014/05/29/social-media-11-tips-for-using-images-on-twitter/
In this blog entry, we share with you a large (53+) sites with free images. Do you know/have you used successfully a site with free images not listed here? Please DO share…

Please have an excellent outline of what “free” means, what is Creative Commons, what is Public Domain + stock sites with images:

Dreamstime

Free Digital Photos

Free Images

Free Range Stock

Free Photos Bank

ImageFree

IM Free

Morguefile

Pixabay

Public Domain Pictures

and many more at http://blog.bufferapp.com/free-image-sources-list

Top 10 Social Media Management Tools: beyond Hootsuite and TweetDeck

Top 10 Social Media Management Tools

http://socialmediatoday.com/daniel-zeevi/1344346/top-10-social-media-management-tools

Hootsuite

HootSuite is the most popular social media management tool for people and businesses to collaboratively execute campaigns across multiple social networks like Facebook and Twitter from one web-based dashboard. Hootsuite has become an essential tool for managing social media, tracking conversations and measuring campaign results via the web or mobile devices. Hootsuite offers a free, pro and enterprise solution for managing unlimited social profiles, enhanced analytics, advanced message scheduling, Google Analytics and Facebook insights integration.
My note: HS is worth considering because of the add-ons for Firefox and Chrome and the Hootlet
Notes from a phone conversation with Robert Fougner
Enterprise Development Representative  |  HootSuite
778-300-1850 Ex 4545 robert.fougner@hootsuite.com
Jeff Woods with SCSU Communications does NOT use HS, neither Tom Nelson with SCSU Athletics. Two options: HS Pro and HS Enterprise. HS Pro: $10/m. Allows two users and once per month statistical output. Up to 50 social media accounts (list under App Directory). 50 SM accounts can be used not only for dissemination of information or streamlining the reception and digestion of information, but also for analytics from other services (can include in itself even Google Analytics), as well as repository (e.g., articles, images etc.) on other cloud services (e.g. Dropbox, Evernote etc.). Adding any other user account costs additional $10/m and can keep going up, until the HS Enterprise option becomes more preferable.
HS has integration with most of the prominent SM tools
HS has social media coaches, who can help not only with the technicalities of using HS but with brainstorming ideas for creative application of HS
HS has HS University, which deals with classroom instructors.

Buffer

Buffer is a smart and easy way to schedule content across social media. Think of Buffer like a virtual queue you can use to fill with content and then stagger posting times throughout the day. This lets you keep to a consistent social media schedule all week long without worrying about micro-managing the delivery times. The Bufferapp also provides analytics about the engagement and reach of your posts.
My notes: power user -$10/m, business – $50/m. Like HS, it can manage several accounts of Twitter, FB,  and LinkedIn, Does NOT support G+

According to Mary Janitsch http://twitter.com/marycjantsch  hello@bufferapp.com

Top 10 Social Media Management Tools: beyond Hootsuite and TweetDeck


“Buffer is designed more as a layer on top of whatever tools you already use, we see a lot of customers use both together very easily”

According to http://blog.bufferapp.com/introducing-buffer-for-business-the-most-simple-powerful-social-media-tool-for-your-business:
25 accounts / 5 members = $50/m

According to blog note at http://www.socialmediaexaminer.com/13-tools-to-simplify-your-social-media-marketing/, Time.ly (http://time.ly/) is similar to Buffer, but free.

Buffer integration to Google Reader

What’s the difference between Hootsuite and Bufferapp?

Hootsuite provides a more complete solution that allows you to schedule updates and monitor conversations, whereas Buffer isn’t a dashboard that shows you other people’s content. However, Bufferapp has superior scheduling flexibility over Hootsuite because you can designate very specific scheduling times and change patterns throughout the week. Hootsuite recently introduced an autoschedule feature that automatically designates a scheduling time based on a projected best time to post. This can be effective to use, but doesn’t have the same flexibility as Buffer since you don’t really know when a post will be scheduled till after doing so. What’s the right solution for you? Many people use both Hootsuite (to listen) and Bufferapp (to schedule), including me, and it really depends on your posting needs. In my opinion though, if Hootsuite we’re to introduce more scheduling options this could spell trouble for Buffer! But then again, Buffer could be working on some cool new dashboard that would rival Hootsuite’s offering, time will only tell.

SocialOomph

SocialOomph is a neat web tool that provides a host of free and paid productivity enhancements for social media. You can do a lot with the site which includes functions for Facebook, Twitter, LinkedIn, Plurk and your blog. There are a ton of useful Twitter features like scheduling tweets, tracking keyword, viewing mentions and retweets, DM inbox cleanup, auto-follow and auto-DM features for new followers. Social Oomph will auto-follow any new follower of yours on Twitter if you like, which could save you a ton of time if you normally like to reciprocate follows. Social Oomph is so effective at increasing social media productivity that I use the site every day but haven’t had any reason to actually log in there since last year!
My notes: Canadian company. started with Twitter, expanded to FB and LIn and keeps expanding (blogs). Here are the Pro/Free/ features: http://www.bloggingwizard.com/social-oomph-review/
for the paid option only-submit social updates via email, blog posts. TweetCockPIT for managing several accounts, unlimited Twitter accounts. FB, LinkedIn
$27.26 Monthly   http://blinklist.com/reviews/socialoomph
Hootsuite Vs SocialOomph http://bluenotetechnologies.com/2013/04/25/hootsuite-vs-socialoomph/ – FOR SO
Hootsuite Vs SocialOomph  http://sazbean.com/2009/12/10/review-hootsuite-vs-socialoomph/ – FOR HS
More + reviews and features for SO – http://www.itqlick.com/Products/6643: As a start-up organisation, if you want to keep your cost low and manage social media, SocialOomph can be your best choice as you can use it for free for a stipulated time – see also the pros and cons

TweetDeck

Tweetdeck is a web and desktop solution to monitor and manage your Twitter feeds with powerful filters to focus on what matters. You can also schedule tweets and stay up to date with notification alerts for new tweets. Tweetdeck, who was purchased by Twitter, is available for Chrome browsers, as well as Windows and Mac desktops. Recently they closed down their mobile apps to re-shift focus on the web and desktop platforms.
My notes: I abandonded TD for HS about an year ago, because of the same problem: no mobile app. Also, TweetDeck deals only with Twitter accounts, not other social media

Tweepi

Tweepi is a unique management tool for Twitter that lets you flush unfollowers, cleanup inactives, reciprocate following and follow interesting new tweeps! The pro version allows you to do bulk follow/unfollow actions of up to 200 users at a time making it a pretty powerful tool for Twitter management.
My notes: $7.99 for up to 100 followers and 14.99 for up to 200. Twitter only, but unique features, which the other SMT don’t have

SocialFlow

Social Flow is an interesting business solution to watch real-time conversation on social media in order to predict the best times for publishing content to capture peak attention from target audiences. Some major publishers use Social Flow which includes National Geographic, Mashable, The Economist and The Washington Post to name a few. Social Flow offers a full suite of services that looks to expand audience engagement and increase revenue per customer. In addition to its Cadence and Crescendo precision products, SocialFlow conducts an analysis of social signals to help identify where marketers should spend money on Promoted Tweets, Promoted Posts and Sponsored Stories, extending the reach and engagement for Twitter and Facebook paid strategies.
My notes:  This tool is too advanced and commercial for entry level social media group such as LRS

SproutSocial

Sproutsocial is a powerful management and engagement platform for social business. Sprout Social offers a single stream inbox designed to help you never miss a message, and tools to seamlessly post, colloborate and schedule messages to Twitter, Facebook and LinkedIn. The platform also has monitoring tools and rich analytics to help you visualize important metrics.
My notes: shareware app (one month), $59/m for the cheapest (up to 20 profiles)
By far the most expensive, but also the most promising-looking

SocialBro

SocialBro helps businesses learn how to better target and engage with their audience on Twitter. It provides tools to browse your community and identify key influencers, determine when the best time to tweet is, track engagement and analyze your competitors. Socialbro analyzes the timelines of your followers to generate a report showing you when the optimal time to tweet is that would reach the maximum amount of followers for more retweets and replies.

CrowdBooster

Cowdbooster offers a set of no-nonsense social media analytics with suggestions and resources to boost your online engagement. The platform provides at-a-glance analytics, recommendations for engagement and timing, audience insights and content scheduling to optimize delivery.

My notes:  free version available.
CB vs HS: http://allisonw16.wordpress.com/2012/11/26/crowdbooster-and-hootsuite/

  • Much simpler to use and understand : +
  • Free version only allows for one Twitter account and one Facebook account : –
  • Upgrades allow for more accounts, but still only Twitter and Facebook (no other social media types) : —
  • No social media feed : —
  • Provides suggestions on when to post content based on when followers and friends are most active : +

Ricky here from Crowdbooster. I am a big fan of your entrepreneurial career. We are positioned a little bit differently from Hootsuite, and as far as doing the required daily management, you may still need to use Hootsuite. What we do well is making sense of the analytics, and giving you real-time feedback about how you can improve your content, timing, and engagement. We also do some of the listening for you so you don’t have to always stare at the firehose that Hootsuite brings to you, that way we can help give you some slack as far as knowing when influencers decide to follow you, etc. We work with bit.ly, not ow.ly just yet, but using bit.ly can help us look into your click data to suggest, for example, best places to curate your content.
https://plus.google.com/+PaulAllen/posts/idKkZRdA5gX

10 ArgyleSocial

Identify and engage with more prospects, qualify and quantify better leads, and build and maintain stronger relationships by linking social media actions to the marketing platforms you’re already using.

My notes: More on the sale side.

11.  Sendible

http://sendible.com/tour/social-media-reporting

My notes:

startup, $39.99/m, business $70, Corp, $100, premium, $500
Solo plan, $10 with 8 services: http://sendible.com/pricing?filter=allplans

12. Cyfe

http://www.cyfe.com/

My notes:

$19 per month ($14 per month if paid annually). Unlimited everything: accounts, data experts, viw data past 30 days, custom logo,

13. GrabinBox

http://www.grabinbox.com/

Not sure which social media tool you should choose? If you want an advanced platform with advanced features that can handle most of your accounts, you might want to opt for a paid membership to HootSuite or Crowdbooster. If you’d be fine with more basic features (which might be better for beginners with only a couple accounts to manage) GrabinBox might be a better fit for you.

My notes:

14. Google Reader

discontinued

My notes: App.Net and Plurk
Also, looking a the SMMTools, one can acquire a clear picture what is trending as social media tools (just by seeing what is allowed to be handled): Twitter, FB, LinkedIn.

Topsy (http://www.topsy.com)

http://manageflitter.com

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