Google is now elbowing with YouTube Capture (free) , Splice (free), iMovie (paid), Adobe Premiere Clip (free) – Android,iOS and several others for the basic video editing turf on mobile devices. Its big pitch – being directly connected to Google Drive.
YouTube, Facebook, Instagram, Twitch, BuzzFeed, and Snapchat videos are increasingly keeping audiences glued to their small screens, opening up new greenfield opportunities in advertising.
Start with the audience. Figure out who you’re trying to reach with your content and then reverse engineer from there. For example, we like going after Apple because Apple fans are so insane about their products.
Expect to roll out a lot of content consistently over time. It takes a while to build up an audience.
Get an email list going–it’s still the best way to reach fans.
Answer this question: “Why would people want to share this?” Because if people don’t share it organically, it probably won’t go far. For example, designers love sharing this CEO video with each other because they can all relate to the know-it-all CEO who thinks he/she knows best how to design a logo.
The more heavy-handed you are with the sales pitch, the less likely people are to share it. Let the funny lead the way whenever possible.
Don’t be so fearful to push people’s buttons. Have some edge. Make fun of people. HBO is great because there are no advertisers who say, “Don’t say that.”
Find your intersection. What’s the thing that you can make that no one else can? That’s your island. For Vooza, it’s funny plus tech.
Make it findable. Think about how people search for things online and get into that stream with the right headlines, keywords, etc.
Social Networking is still the most popular category in mobile advertising, accounting for about 1 in 5 ad impressions. At the same time, Music, Video and Media sites and apps drive the most revenue, with 23%
this faculty group conversation is the result of the Zoom issues lately:
Hi everyone, I’m looking for a video conferencing tool/platform that does not need to be downloaded onto a student device (the way that Zoom does, so no Zoom), and operates through a website or in the cloud. It needs to be safe, student friendly, and can accommodate a group of 20, also needs to be able to be used with an iPad. Thoughts? Much appreciated.
8×8.vc https://8×8.vc/ – doesn’t work on safari but chrome/firefox on laptops. on mobile, you’ll need to download the 8×8 Video Meetings app. I’ve used it with over 60 people and it works just fine. If you pick a sufficiently random room name that will stop anyone from guessing it and jumping in. It has screen sharing, call in ability. You can’t kick anyone and if you mute people, they can unmute themselves… there is no “host” but it works pretty well for what I’ve needed lately.
Jones, C., Watkins, F., Williams, J., Lambros, A., Callahan, K., Lawlor, J., … Atkinson, H. (2019). A 360-degree assessment of teaching effectiveness using a structured-videorecorded observed teaching exercise for faculty development. Medical Education Online, 24(1), 1596708. https://doi.org/10.1080/10872981.2019.1596708
enable faculty to receive a detailed 360-degree assessment of their teaching
The faculty in Gerontology and Geriatric Medicine at Wake Forest School of Medicine (WFSM) saw an opportunity to incorporate a focused teaching practicum for faculty within a multiple-specialty faculty development program. 360-degree assessments involve a combination of feedback from subordinates, colleagues and superiors. 360-degree feedback has been considered an essential tool in transformational leadership because the evaluation process avoids bias through diversity of viewpoints represented, and it is rarely applied to teaching assessments. Specifically, we designed a teaching practicum using a Videorecorded Observed Teaching Exercise (VOTE) to provide self-, peer- and learner assessments of teaching
Our design of videorecorded microteaching sessions embedded into a faculty development program presents a feasible, well-received model to provide faculty development in teaching and a robust 360-degree assessment of teaching skills.
Two strengths of our program are that it is feasible and reproducible.
In addition, costs for these sessions were low. VOTE video capture costs ranged from $45 – $90 per session depending on the audiovisual capacity of the room used for recording. Costs for this activity included an audiovisual technician who performed the room setup and videorecording. However, a handheld videorecorder or mobile device could be used for these sessions as well.