Let’s talk about persuasion. It is easy to forget that this is what rhetoric is all about. Since the beginning of humans and language, we have been attempting to persuade each other in one way or another. We see it in politics and ad campaigns. We also see it everyday conversation and life. It is everywhere and you should be aware of how you are being persuaded. Traditionally, all persuasion falls into three categories: logos, ethos, and pathos. Let’s take a look at what each of these old Greek concepts mean.