twitter bots

Bots in the Twittersphere

An estimated two-thirds of tweeted links to popular websites are posted by automated accounts – not human beings

APRIL 9, 2018 http://www.pewinternet.org/2018/04/09/bots-in-the-twittersphere/

The role of so-called social media “bots” – automated accounts capable of posting content or interacting with other users with no direct human involvement – has been the subject of much scrutiny and attention in recent years. These accounts can play a valuable part in the social media ecosystem by answering questions about a variety of topics in real time or providing automated updates about news stories or events. At the same time, they can also be used to attempt to alter perceptions of political discourse on social media, spread misinformation, or manipulate online rating and review systems. As social media has attained an increasingly prominent position in the overall news and information environment, bots have been swept up in the broader debate over Americans’ changing news habits, the tenor of online discourse and the prevalence of “fake news” online.

 

Twitter engagement

Twitter Engagement: How to Connect With People on Twitter

 February 23, 2018

The Twitter Algorithm

When Twitter began using an algorithm to determine what users see, the algorithm didn’t make drastic changes. That’s because Twitter classifies itself as a news site, not a social media platform, and wanted users to continue seeing timely tweets. Even with the algorithm, Twitter is still the best place to find out what’s happening right now. Facebook is more about what’s happening this week, and Facebook’s algorithm shows you more posts that are older.

What Causes a Tweet to Be Seen?

for social media marketing into six main areas. The first three are pretty easy to understand, and the last three are a bit more complicated.

Time: Twitter sees itself as a live platform so the algorithm weighs time heavily. You need to post regularly, especially when your audience is online. To find out when your audience uses Twitter, try tools like ManageFlitter or Tweriod (a free tool).

User interests: Twitter Analytics gives you a breakdown of your followers’ interests so you can see if they’re the right type of people. Twitter Analytics also suggests topics that will get engagement.

Credibility: Twitter’s algorithm favors accounts that are deemed more credible.

Engagement: As with all social networks, Twitter wants to keep you on the platform as much as possible. The longer you’re on it, the more time Twitter has to show you ads.

Past engagement: You see more of the tweets from people you’ve engaged with in the past, so be proactive. Don’t wait for people to reply. Start conversations. When others start engaging back, they’ll see more of your future tweets.

Media type: Twitter shows you more of the type of media you’ve engaged with previously. So if you love GIFs, it’ll show you more GIFs. If you love periscopes, you’ll see more Periscope posts.

280 characters: When you use the whole 280-character limit, you can add more value to your tweets. In languages like Japanese, people are able to say more with fewer characters and use Twitter a lot more effectively because they can have more valuable conversations.
Update your Meet EdgarSmarterQueue, or Hootsuite account and started to write longer tweets

Your Own GIFs

To create a GIF, go to GIPHY.com, apply for a brand channel, and then upload a small video clip or a series of images. You can also use video from YouTube or Vimeo. Creating GIFs has a little bit of a learning curve, but after you know how to do it, it’s a 5-minute job.

Questions: Ask more questions with your tweets.

Ask questions, create content that others can respond to, and reply to them.

Emotion: When you automate Twitter (for instance, post links to your blog), the tweets can become bland. Adding a bit of emotion does three things. It grabs attention (because it’s different from everything else), holds attention longer (it typically comes with a narrative), and gives people a reason to feel something for you and get behind you. This feeling is extremely important for brand advocacy.

Here is the entire article:

Twitter Engagement: How to Connect With People on Twitter

listen to The Social Media Marketing podcast, Content Mavericks, content, specifically on Twitter and YouTube.  a podcast called The Andrew and Pete Show.

Wonderlens is an amazing iOS app for creating augmented reality (AR) videos and still images.

 

 

 

folksonomy

#folksonomy
since most of you will not return to the D2L M6 Discussion, available here: https://stcloudstate.ims.mnscu.edu/…/e…/grade_item_edit.d2l… , I will open for discussion again this thread, since it is #important, even if #boring to understand folksonomy.
Below is the exchange between Elizabeth Scheel and Zach Raeker, and, respectively, my addition.
Elizabeth Scheel (maybe righfully) is raiding her concern about the deterioration of taxonomy by surrendering it to the folks. While it is a strong notion by our generation; a generation growing in the world of specialist, the 2005 #wikipediavsencyclopediabritannica controversy (https://en.wikipedia.org/wiki/Reliability_of_Wikipedia) proved that folksonomy actually is a trend in a need to be considered.
But then Zach is asking a very legitimate questions, placing his finger on the main weakness of the new trend of folksonomy: how do we determine the best keywords, or tags, or hashtags?

Here is my reply and I urge to NOT agree with me, but share openly your thoughts and hesitations about folksonomy…

An excellent outline in SlideShare: https://www.slideshare.net/vanderwal/tagging-to-folksonomy
As per Slide 12 in that presentation: “The value in this external tagging is derived from people using their own vocabulary and adding explicit meaning which may come from meaning, inferred understanding of the information/ object. People are not so much categorizing, as providing a means to connect items (placing hooks) to provide their meaning in their own understanding.”

Zach,

that can be viewed as the weakens of outsourcing taxonomy to the folks, AKA folksonomy: 1. the lack of standardization and 2. the failure to assign the correct keyword.

How one can redeem it: in Twitter terms, you seek out the “#influencers.” Those are the pundits, who, arguably, use the best hashtags in their discipline, which, in reality are the best keywords

<<< Replied to post below >>>
Authored by: Zachary Raeker
Authored on: Feb 20, 2017 11:21 AM
Subject: Tagging

Not knowing the right keywords is very critical in having an effective search on twitter or Facebook, I agree. Do you have any suggestions on how to teach people effective ways to search for keywords or even use hashtags and tagging effectively?

<<< Replied to post below >>>
Authored by: Elizabeth Scheel-Keita
Authored on: Feb 19, 2017 10:01 PM
Subject: Tagging

Folksonomy, or the taxonomy of internet sources by average people, is our new reality.