Jul
2021
AR shopping
Snap buys another company to make AR shopping a reality
Vertebrae helps brands turn their goods into 3D assets
https://www.theverge.com/2021/7/19/22583827/snap-vertebrae-snapchat-ar-shopping-startup-3d-assets.
The parent company of Snapchat has bought Vertebrae, a company that lets brands create and manage 3D versions of their goods.
Early tests of AR shopping experiences, such as a recent collaboration with Gucci to let people virtually try on a pair of limited-edition sneakers, have shown Snap that people are more likely to buy something after they interact with it in 3D.
Snap declined to say how much it paid for Vertebrae, but the deal was likely small relative to its $500 million acquisition of WaveOptics, which makes the AR displays in its Spectacles smart glasses. Vertebrae raised about $10 million in venture funding to date. It lists Toyota, Adidas, CB2, and other well-known brands as clients on its website. It also worked with Facebook — Snap’s biggest competitor — on AR shopping tech in 2019.
And looking beyond smartphones, AR shopping is more compelling in a future world when more people are potentially wearing smart glasses with displays in them, such as Snap’s latest Spectacles.
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more on AR in this IMS blog
https://blog.stcloudstate.edu/ims?s=augmented+reality
Mike Larson
August 20, 2023 at 7:28 am (1 year ago)https://sneakerzone.dk/collections/air-jordan
Mike
August 20, 2023 at 7:29 am (1 year ago)Snap’s latest acquisition signals a powerful move into the burgeoning realm of AR shopping, underscoring the tech giant’s commitment to marrying the physical and digital retail experiences. In an age where consumers are increasingly seeking seamless and interactive shopping journeys, augmented reality stands out as a revolutionary tool, transforming the way we view, interact with, and purchase products. Take, for example, the popular sneaker marketplace, https://sneakerzone.dk/collections/air-jordan. Imagine trying on a pair of the latest Air Jordans virtually, assessing the look and fit in real-time, all from the comfort of your living room. This could revolutionize the way sneakerheads hunt for their next prized pair, providing a unique blend of convenience and immersion. Snap’s foray into this space not only underscores the tangible future of AR in retail but also elevates the expectations of digitally-savvy shoppers worldwide. It’s an exciting time for both tech enthusiasts and consumers, as the boundaries between the digital and tangible worlds continue to blur.
Pavel Markus
August 20, 2023 at 7:30 am (1 year ago)Snap’s latest acquisition signals a powerful move into the burgeoning realm of AR shopping, underscoring the tech giant’s commitment to marrying the physical and digital retail experiences. In an age where consumers are increasingly seeking seamless and interactive shopping journeys, augmented reality stands out as a revolutionary tool, transforming the way we view, interact with, and purchase products. Take, for example, the popular sneaker marketplace, https://sneakerzone.dk/collections/air-jordan. Imagine trying on a pair of the latest Air Jordans virtually, assessing the look and fit in real-time, all from the comfort of your living room. This could revolutionize the way sneakerheads hunt for their next prized pair, providing a unique blend of convenience and immersion. Snap’s foray into this space not only underscores the tangible future of AR in retail but also elevates the expectations of digitally-savvy shoppers worldwide. It’s an exciting time for both tech enthusiasts and consumers, as the boundaries between the digital and tangible worlds continue to blur.