1. “It’s going to be okay.”
2. “Just relax.”
3. “Don’t worry.”
4. “Everyone gets anxious.”
5. “It’s not worth getting this upset about.”
The Future Of Mobile Web Design: Video Game Design And Storytelling
As attention spans shorten and visitors just want to get to the good stuff on a website, designers have to get more creative in how they communicate their website’s “story.”
By Suzanne Scacca June 25, 2018
What is truly impressive, however, is how we are now able to use design to tell a story. In other words, we no longer need to use long scrolls to set up plots or describe what a company does. This is especially great when designing for the mobile experience, which already sets pretty strict limits on how much we can “tell” versus “show.”
Three Video Game Storytelling Techniques We Need More Of In Web Design
1. Make Your Visitor the Hero
Create User Personas
Develop user personas before you do anything else when strategizing and planning for a website. Your personas should have a key “problem” they face.
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Use Relatable Content
In video game design, there is something known as “ludonarrative dissonance.”
the unpleasant situation where we’re asking players to do something they don’t want to do… or prevent them from doing what they want.
Spin a Fantasy
Here’s an interesting fact: people are 22 times more likely to remember data when it’s presented in a narrative form.
The brain digests visual content 60% more quickly than written content, so your web designs and other visuals (like video, animation, and so on) are the keys to doing this.
The Airbnb blog always does a great job of this type of visual storytelling.
2. Minimize Distractions by Using Symbols
As of August 2017, 52.64% of all visits to websites were done via a smartphone. And, starting in 2017, the most popular size for a smartphonewas between five and six inches and will only continue to grow in popularity as the years go on.
That’s not a lot of space to fill with content for the majority of site visitors, is it?
Functional minimalism is already something you’re doing in your own web design efforts, but have you thought about how it can tie into the storytelling aspect as well?
Here are some ways in which you might use symbols to declutter your site:
- Hamburger icon (for the navigation)
- Profile photo icon (for account details)
- Pencil icon (for an editing interface)
- Gear icon (for settings)
- Shopping cart icon (to checkout)
- Magnifying glass (to expand the search bar)
- Connector icon (to open social sharing and RSS feed options)
- Question mark (to expand live chat, search, or help options)
- And so on.
3. Be Smart About How You Use Space
Use a Spotlight
In video games, you can use light and darkness to draw attention to important pathways. On websites, it’s not always easy to employ the use of lightness or darkness as too-dark of a design or too-light of text could lead to a bad user experience. What you want to do instead is create a “spotlight” of sorts. You can do this by infusing a key area of your design with a dramatic color or a boldly stylized font.
If you’ve ever played a horror video game before, you know how critical the element of sound can be for it.
That said, while you might not be able to direct visitors down the page with the sound of something playing down below, you can use other elements to lead them. For one, you can use interactive elements like animation to draw their attention to where it needs to go.
Employ a Mascot
For some brands, it might make sense to employ the use of an actual mascot to guide visitors through the story.
As attention spans shorten and visitors just want to get to the good stuff on a website, designers have to get more creative in how they communicate their website’s “story.” Ideally, your web design will do more showing of that story instead of telling, which is how video game design tends to succeed in this matter.
Remember: Storytelling isn’t just relegated to big brands that can weave bright and shiny tales about how consumers’ lives were changed with their products. Nor is it just for video game designers that have hours of gameplay to develop for their audiences. A story simply needs to convey to the end-user how their problem can be fixed by your site’s solution. Through subtle design strategies inspired by video game storytelling techniques, you can effectively share and shape your own story.
Educause Nercomp 2019 conference workshop registration here: https://events.educause.edu/special-topic-events/nercomp-annual-conference/2019/agenda/xr-mission-possible-separate-registration-is-required
What’s at the Core of the University Admissions Scandal
By Betsy Corcoran Mar 13, 2019
“The Rise Fund is committed to achieving social and environmental impact alongside competitive financial returns.”
We all say that “leadership matters.” But only after I began leading a team and a company did I realize how deeply the actions and statements of a leader matter. Organizations echo and amplify the strengths and weaknesses of the people in charge. Leaders set a tone for the company.
The credibility of an organization reflects the credibility of its leader. That’s frightening power. And so everyone who works for an organization or group should demand that leaders put the broader good ahead of what has become known as “privilege.”
more on mind mapping in this IMS blog
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Today is 30 years anniversary of the creation of the World Wide Web. Its inventor Tim Berners-Lee, who worked at that time at CERN the European Organization for Nuclear Research. The World Wide Web became a real revolution in its time in the field of data exchange and served as a powerful force for the development of information technology. #gadgets #geek #geekstuff #tech #www #timbernerslee
30 years on, what’s next #ForTheWeb?
March 29th at 1pm Eastern/12pm Central
#LITAchat will discuss XR (eXtended Reality) in libraries.
Join our Twitter conversation about your approach to VR (Virtual Reality) AR (Augmented Reality) and MR (Mixed Reality) for library and campus purposes.
The @ala_lita twitter account will be moderating the chat.
Six Leadership Lessons From Harvard’s “Girl President” Drew Gilpin Faust
Cami Anderson Jan 10, 2019
Drew Gilpin Faust, Harvard University’s first and only female president
1) Do It For The Right Reasons.
As a history professor early in her career, Drew never envisioned crossing over to university administration, “what my faculty colleagues call the ‘dark side.’” She would raise her hand for leadership tasks not because she wanted to get noticed, but because she felt it was “good citizenship to serve others.”
2) Don’t Be Afraid To Take The Leap.
3) Define Yourself Publicly, Or Others Will Do It For You.
“If you don’t define yourself publicly, someone else will, and it will likely be according to stereotypes,”
4) Gender Is Always An Issue, But Don’t Let It Derail You.
5) Understand That True Leadership Happens In The “Grey Space.”
Being the head of an organization often involves picking between the best of two imperfect choices, forging a path without having all of the facts, or breaking a tie between two competing factions.
6) Spend Political Capital To Plow The Path For Authentic Diversity And Inclusion.
more on ed leadership in this IMS blog
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