Posts Tagged ‘Google’

new EU legislation for Google, Meta

Google, Meta, and others will have to explain their algorithms under new EU legislation

The Digital Services Act will reshape the online world

https://www.theverge.com/2022/4/23/23036976/eu-digital-services-act-finalized-algorithms-targeted-advertising

The EU has agreed on another ambitious piece of legislation to police the online world.

  • argeted advertising based on an individual’s religion, sexual orientation, or ethnicity is banned. Minors cannot be subject to targeted advertising either.
  • “Dark patterns” — confusing or deceptive user interfaces designed to steer users into making certain choices — will be prohibited. The EU says that, as a rule, canceling subscriptions should be as easy as signing up for them.
  • Large online platforms like Facebook will have to make the working of their recommender algorithms (used for sorting content on the News Feed or suggesting TV shows on Netflix) transparent to users. Users should also be offered a recommender system “not based on profiling.” In the case of Instagram, for example, this would mean a chronological feed (as it introduced recently).
  • Hosting services and online platforms will have to explain clearly why they have removed illegal content as well as give users the ability to appeal such takedowns. The DSA itself does not define what content is illegal, though, and leaves this up to individual countries.
  • The largest online platforms will have to provide key data to researchers to “provide more insight into how online risks evolve.”
  • Online marketplaces must keep basic information about traders on their platform to track down individuals selling illegal goods or services.
  • Large platforms will also have to introduce new strategies for dealing with misinformation during crises (a provision inspired by the recent invasion of Ukraine).

hese tech companies have lobbied hard to water down the requirements in the DSA, particularly those concerning targeted advertising and handing over data to outside researchers.

Higher ed upskilling and reskilling

Higher ed’s essential role in upskilling and reskilling

Institutions of higher education have a chance to play a role in transforming the outdated perception of what college is–via strategies including upskilling

There is a greater need than ever before to provide increasingly specialized disciplinary knowledge, coupled with advanced workforce skills, without diminishing the role and importance of a broad-based education that ensures critical thinking and analytical reasoning along with social and communications skills and understanding. Simultaneously, in the context of millions of employees with some or no college and no degree, there is a need for academia to play an increased role in facilitating the continued employability of people already in the workforce through short-term credentials and certifications, enabling an updating of their knowledge and skills base.

Coskilling: The integration of knowledge (broad based and specialized) and relevant job skills into degree programs so that both facets are mastered simultaneously requires that institutions of higher ed focus on four key aspects simultaneously: (a) Increase opportunities for students to gain a well-rounded education intertwined with professional skills; (b) Respond at a significantly faster pace to the needs of the job market and be better aligned with advances in technology and information; (c) Create more flexible and personalized pathways for students to convert knowledge and learning to skills that result in earnings capacity; and (d) Change the “stove pipe” structure between academe and the workplace to enable greater alignment between the curriculum and new areas of workforce need.

Coding and “skills-building” bootcamps, enhanced career development services, and credentials and certificates are increasingly being offered by community colleges and universities either by themselves, or in conjunction with, external entities. Some are forming partnerships with corporate giants such as Boeing, Amazon Web Services, Cisco, and Google,

Upskilling

a greater need for employees to be “upskilled–mastering new skills, developing an understanding of a higher level of use of technology, and operating in a highly data-driven world. While a portion of upskilling can be undertaken “on the job,” institutions of higher education have the responsibility and opportunity to develop new certificates and courses, both self-standing and stackable, towards post-baccalaureate degrees that will build on existing levels of knowledge and skill sets.

higher ed static market

Higher Ed, From Static to Dynamic

https://www.insidehighered.com/digital-learning/blogs/online-trending-now/higher-ed-static-dynamic

Other than gross number analysis, many colleges previously did not take a deep dive into demographics of students every semester to detect and adapt to subtle changes in other than the broadest terms. This is especially the case for comparison to competitors that are not degree-granting, such as code academies, Google, Amazon, LinkedIn and others. Curriculum and degree/certificate offerings had not been reviewed every semester to determine how directly they serve the dual customer base of employers and students.

the National Student Clearinghouse Research Center show that the number of undergraduate students will likely drop 3.2 percent in the current academic year. All this after losing 3.4 percent last year. Over all, accounting for 6.6 percent fewer undergraduates than prior to the COVID pandemic, online institutions saw a similar dip of 5.5 percent. However, those online institutions are faring better, after seeing an increase of 8.6 percent enrollment in the fall 2020 semester. With the recent dip in enrollment, it is clear young adults increasingly are choosing work over college.
fewer than half of all high schoolers want to go to a four-year college

Not only are the numbers of male students enrolled on the decline, but the numbers of male dropouts exceed those of female students. (my note: this issue has been raised by me several times in the last decade, without any response whatsoever).

 

 

Geofenced AR Network

Partnership Between ARIA and Brookfield Properties Creates Geofenced AR Network. (2021, November 7). PSFK. https://www.psfk.com/2021/11/partnership-between-aria-and-brookfield-properties-creates-geofenced-ar-network.html
https://hyp.is/go?url=https%3A%2F%2Fwww.psfk.com%2F2021%2F11%2Fpartnership-between-aria-and-brookfield-properties-creates-geofenced-ar-network.html&group=__world__

ad inventory space within shopping centers across the country

ARIA Network, 360° AR platform

Augmented reality experiences and ambient digital overlays are becoming increasingly more central to the retail industry’s future hopes, as well as the next-generation consumer journey. Companies like GooglePinterest and Snap are focusing on the technology and producing immersive marketing solutions and features for consumers and brands around AR offerings.

digital adventures

 

Amazon Health Care

https://newrepublic.com/article/162553/amazon-care-pharmacy-big-tech-universal-healthcare

Microsoft has a data initiative with Providence St. Joseph Health, which operates dozens of hospitals in the United States. In 2019, Google signed a deal with the Mayo Clinic to manage and parse health records for “insights,” explaining that cloud computing and data analytics would provide better performance. Google also reached an agreement this week with HCA Healthcare, a large hospital chain

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more on data privacy in this IMS blog
https://blog.stcloudstate.edu/ims?s=data+privacy

working remotely

https://www.chronicle.com/article/at-some-colleges-remote-work-could-be-here-to-stay

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Google relaxes remote work plan, will let 20% of employees telecommute

https://www.cnbc.com/2021/05/05/google-relaxes-remote-work-plan-will-let-20percent-of-employees-telecommute.html

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Remote Work nach der Pandemie: Kernaspekte einer Richtlinie für Telearbeit

https://www.lanline.de/it-management/kernaspekte-einer-richtlinie-fuer-telearbeit.253005.html

big tech break up

https://www.washingtonpost.com/technology/2021/02/12/amazon-facebook-google-maryland-tax/

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more on social media break up in this IMS blog
https://blog.stcloudstate.edu/ims?s=social+media+break+up

Antitrust Bill Big Tech

On Thursday, Senator Amy Klobuchar from Minnesota, along with four other Democratic Senators, unveiled a major change to antitrust law that would dramatically affect the biggest tech companies. The biggest change is that the law would shift the burden of proof when considering whether an acquisition or merger is anticompetitive.

Facebook antitrust lawsuit

The Smoking Gun in the Facebook Antitrust Case

The government wants to break up the world’s biggest social network. Internal company emails show why.
https://www.wired.com/story/facebook-ftc-antitrust-case-smoking-gun/

At first blush, privacy and antitrust might seem like separate issues—two different chapters in a textbook about big tech. But the decline in Facebook’s privacy protections plays a central role in the states’ case. Antitrust is a complicated field built on a simple premise: When a company doesn’t face real competition, it will be free to do bad things.

a conceptual breakthrough on that front. In a paper titled “The Antitrust Case Against Facebook,” the legal scholar Dina Srinivasan argued that Facebook’s takeover of the social networking market has inflicted a very specific harm on consumers: It has forced them to accept ever worse privacy settings. Facebook, Srinivasan pointed out, began its existence in 2004 by differentiating itself on privacy. Unlike then-dominant MySpace, for example, where profiles were visible to anyone by default, Facebook profiles could be seen only by your friends or people at the same school

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Facebook hit with antitrust probe for tying Oculus use to Facebook accounts

https://techcrunch.com/2020/12/10/facebook-hit-with-antitrust-probe-for-tying-oculus-use-to-facebook-accounts

In recent years Facebook has been pushing to add a ‘social layer’ to the VR platform — but the heavy-handed requirement for Oculus users to have a Facebook account has not proved popular with gamers.
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more on Facebook in this IMS blog
https://blog.stcloudstate.edu/ims?s=facebook

Chris Hughes
https://blog.stcloudstate.edu/ims/2019/05/09/break-up-facebook/

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