Posts Tagged ‘Apple immersive’

CEO TIM COOK AUGMENTED REALITY

A SHORT HISTORY OF EVERY TIME APPLE CEO TIM COOK PRAISED AUGMENTED REALITY

https://www.theverge.com/21077484/apple-tim-cook-ar-augmented-reality

While he once said it was hard to see the appeal of Google Glass, the AR wearable that proved unpopular with consumers, he’s held a consistently positive opinion on AR since at least 2016.

AR features are already available on the iPhone and iPad. And while hope is starting to fade that Apple will release a mixed reality device in 2022, the latest rumors suggest the company is still forging ahead with some kind of AR / VR headset to be released in the not-distant future.