Chinese augmented reality glasses maker Nreal valued at $700 million after fresh funding
https://www.cnbc.com/2021/09/23/chinese-ar-glasses-firm-nreal-raises-100-million-in-new-funding.html
Apple CEO Tim Cook has called AR the “next big thing” and the iPhone maker is reportedly working on a headset. Facebook, Microsoft, Google and other technology companies are all investing in augmented reality too.
Xu said he welcomes the competition from these titans. “I think the best product will win,” he said.
Nreal has its own operating system called Nebula that runs on its headsets. Like Apple with iOS on iPhones, developers can make apps for Nebula which people can then use via Nreal headsets.
Having compelling apps on AR headsets will be key to their success and Nreal is trying to lure developers onto Nebula. The company currently has 8,000 developers on the platform.
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more on AR in this iMS blog
https://blog.stcloudstate.edu/ims?s=Augmented+reality
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more on smart glasses in this IMS blog
https://blog.stcloudstate.edu/ims?s=smart+glasses
Nreal (Finally) Expanding to the US This Spring
https://arpost.co/2021/02/22/nreal-finally-expanding-to-the-us-this-spring/amp/
The China-based company announced the Nreal Light smart glasses in May of 2019. The surprisingly sleek and powerful consumer glasses with a $500 price tag
They’ve had huge success in China, but China is a pretty unique market. In late 2019, they expanded to Korea
the company is partnered with Deutsche Telekom and LG Uplus in Germany and Korea respectively, so it’s not too far a stretch to wager that the US branches of those carriers (T-Mobile and LG Electronics) will form at least part of their US distribution channels.
Finch Technologies makes body-tracking wearable devices to serve as controllers for XR applications and experiences including the recently announced FinchRing (this is the promised cherry on top).
The finger-worn hand tracker is designed to enable convenient and discreet 6-degree-of-freedom controls.
- Tagesschau 2025 – an application based on a German news program that will present, among other features, holographic weather forecasts;
- A virtual basketball game called DunkaAR;
- An MR mode for the in-browser MMORPG Dragon Awaken;
- An augmented reality football streaming application from Magenta Sport.
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more on immersive in this IMS blog
https://blog.stcloudstate.edu/ims?s=immersive
more on Nreal in this IMS blog
https://blog.stcloudstate.edu/ims?s=nreal+smartglass
Nreal Smartglasses Launch In Japan
https://www.forbes.com/sites/charliefink/2020/11/10/nreal-smartglasses-launch-in-japan/
Nreal, the Chinese creator of highly anticipated augmented reality smartglasses, announced a December 1st launch of its Nreal Light in Japan with KDDI. Following a successful introduction in Korea with LG this summer, pre-orders for Nreal Light can now be made on their Japanese telco partner KDDI’s online store. The Nreal is compatible with 5G smartphones including the Sony Xperia 5 II and Samsung Galaxy Note20 Ultra.
The new glasses must be tethered to an android phone, which acts is its controller. The Nreal Light went on sale in Korea August 21 for just under $600, or $295 when bundled with a Galaxy Note 20 from the LG U+ network in Korea.
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more on augmented reality in this IMS blog
https://blog.stcloudstate.edu/ims?s=augmented