“Using #augmentedreality (#AR) and #blockchain technologies, the game featured ‘Vatoms’, virtual objects that players can interact with.
Due to pandemic restrictions, the game, originally developed as an outdoor activity in other markets, was adapted to allow people to hunt for the packs in and around their own homes. Packs contained either Playstation symbol chips or an instant-win prize, which would then be stored in a digital wallet.”

Imagine, if it was not Doritos, but bones to build a skeletal system (Biology, nursing, medicine, etc.), philosophers (Philosophy, political science, social sciences) and the rewards or badges in the leaderboard. #gaming and #gamification

Read more at: https://www.campaignasia.com/article/why-11-million-filipinos-went-hunting-for-virtual-doritos/470820