The Google Formula for Success

http://bits.blogs.nytimes.com/2014/09/28/the-google-formula-for-success/

Yet today, the authors insist, fast decision-making and flat organizational models have to become a corporate way of life.

The critical ingredient, they argue in their new book, is to build teams, companies and corporate cultures around people they call “smart creatives.” These are digital-age descendants of yesterday’s “knowledge workers,” a term coined in 1959 by Peter Drucker, the famed management theorist.

Smart creatives, the authors write, are impatient, outspoken risk-takers who are easily bored and change jobs frequently. They are intellectually versatile, typically “combining technical depth with business savvy and creative flair,” the authors note.