The Marketer’s Guide to Using Quizzes to Reach and Engage Your Audience

http://www.copyblogger.com/quiz-guide/

Part 1: How to create an intriguing quiz

• Know your audience.
• Write to one person.

Write irresistible titles

Craft the questions

• Let your personality shine.
• Follow the pub rule.
• Don’t be afraid to get personal.

Design results that get shared

• Be positive.
• Don’t lie.
• Prepare to be shared.

Part 2: Three ways to use quizzes

To drive traffic from the social web

To generate new leads

To gather valuable information about your visitors

Part 3: How to distribute your quiz

On your website or blog

On Facebook

• On your timeline.
• In a custom tab.

On Twitter