Social Media Contests

http://www.socialmediaexaminer.com/email-leads-social-media-contests/

Collect Emails as Contest Entries

Put Winning Within Reach

1. Offer Multiple Prizes

2. Level the Voting Field

If you let people qualify for the final round by collecting community votes, and then have a jury award your prizes, everyone will feel like they have an equal chance to win.

3. Separate Entry and Voting Rounds

To make sure everyone has a fair chance at collecting votes and winning, you need to have separate rounds for submissions and voting.

Incentivize Voting

Give Bonus Entries to Get Social Shares

Getting people to enter your contest, sweepstakes or giveaway with an email is only half the battle. The other half is to get the people who enter to share your promotion with others, whether you’re trying to attract voters or more entrants.

Solution: badges! Use a social media contest, sweepstakes or giveaway tool that lets you award extra entries or points to people for each share they post from your contest.